Marketing: Email Tips – Part 1

The Bosses dive deep into Email Marketing with tips and tricks to enhance your email engagement. Learn how to write subjects that stand out, increase open and click rates, and how to avoid the dreaded spam filter. Learn when to send emails, and how best to connect with your database like a #VOBOSS.



Takeaways

Quick Concepts from Today’s Episode:

  1. Email marketing as an art, science, and practice is complicated.

  2. Tracking your email data will help you develop your own best practices.

  3. Think about what makes YOU open an email.

  4. What can your email subject say to get people to actually open it?

  5. It takes courage to write an email subject line. Don’t let this keep you from marketing.

  6. Learn as much as you can about the people you are sending your email to.

  7. Don’t clickbait your audience.

  8. 40 to 50 characters is a good email subject length

  9. Great copywriting requires a comprehensive understanding of emotions.

  10. Use subjects that are action-driven, such as questions or CTAs, for your subject lines.

  11. Make sure that the body of your email is connected to the subject line.

  12. Emojis can be effective in email subject lines!

  13. AB test your subject lines and see which emails get the most opens and clicks.

  14. The more robust your database is, the most accurate your A/B email tests will be.

  15. If you put certain buzzwords, or all caps in your subjects, you may automatically go to spam, or even get blacklisted.

  16. You may never know when your email has been marked as spam, and most likely will lose your contact as a result.

  17. To make sure you maintain your list, you should include instructions on how to white-list your email address.

  18. The more you engage with an audience, the less chance your email will end up in spam.

  19. If you put too many links in your email, you may end up in spam.

  20. Be succinct. Have one call to action per email.

  21. If you give the audience too many decisions to make, they will make NONE.

  22. When every word of your email is ‘important’, none are ‘important’.

  23. Tuesdays, Thursdays, and then Wednesdays are statistically the best days to send marketing emails.

  24. COVID may change the way and times people consume and open their email.

  25. Sunday nights can also be good for sending email, because people plan their weeks ahead of time.


Referenced in this Episode

Direct links to things we brought up ++


Check out Mailchimp’s Advice for best email practices
Get a customized VO BOSS Blast for custom target-marketed emails.
Read Anne’s advice for long-term email marketing
Visit Pamela Muldoon’s Website
Recorded on ipDTL
BadAss Editing by Carl Bahner

Transcript

>> It’s time to take your business to the next level, the BOSS level! These are the premier business owner strategies and successes being utilized by the industry’s top talent today. Rock your business like a BOSS, a VO BOSS. Now let’s welcome your host Anne Ganguzza.

Anne: Hey, hey everyone. Welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, with the email marketing content management maven special guest cohost.

[both laugh]

Anne: So we’ve been talking in this content marketing series about basically what is content marketing and then who are you content marketing to, understanding your buyer, creating buyer personas, and then we started to touch upon email marketing. And I wanted to kind of continue on that path of discussing email marketing, because we could go on for many episodes about email marketing. We just touched the tip of the iceberg last time. But I think at this point, BOSSes are now saying okay, now so we know we have to send emails. But first of all, what do I say, and how do I connect? How do I connect with that database that I’ve built? And how do I improve, you know, people engaging with me and opening up that email and starting a conversation? So Pamela, I think you’re the master of this, doing this for so long. Tell us a little bit about some tips that you have that might help improve engagement when I sent an email to my client.

Pamela: And I just want to touch on something you said, we could do a few episodes, which I think we will. Because email marketing, I think to give ourselves, I think I’ve talked about this before, we need to give ourselves some grace on this stuff because email marketing as a topic and as an art, science and practice is a big one, right? There is a lot going on. And so you could be a student of email marketing for the rest of your life.

Anne: Keep in mind, BOSSes out there, this is why marketing departments are formed, and there is multiple people in them.

Pamela: It’s why I’m employed, Anne.

Anne: Yeah, it’s why, yeah, Pamela is employed full-time doing what she does, and email marketing is just a part of that. So know that, guys, it’s something that is I think worth your listening and educating and looking into, because it’s a big part of getting clients and a big part of our voiceover business today.

Pamela: It really is, and you know, we’ve talked about the importance of your database, and your database is your lifeblood basically of your business. We started I think in previous episode touch about the different ways to communicate, right, from promoting yourself, to the newsletter, to I think we even mentioned drip campaigns in the last one.

Anne: Yep, yep.

Pamela: These are all great styles of communication when it comes to email or types of email communication, but then we start to get and drill us down into, okay, that’s great, but how do I open the darn thing? How do I – [laughs]

Anne: Isn’t that the truth? I do know that my own email experience, right, again I always try to tell you guys out there to really take your own experience into account, and what makes you click to open the email?

Pamela: Right.

Anne: I know for me, I get a ton of email on a day-to-day basis. Now you’ll notice though, Pam, that it has gotten easier. At least in Gmail, they have now, it’s built-in thing where you can