Marketing: Understanding Email Marketing

Welcome to Email Marketing 101! In a previous episode, the Bosses discussed email databases and the importance of building one to grow your business. This week the Bosses talk about how to communicate effectively with that database through email marketing. Find out how to target your email to get better ROI, connect emotionally to increase engagement, and level up your email marketing LIKE A BOSS.


Quick Concepts from Today’s Episode:

  1. We all get a lot of emails, how many do you open?

  2. Email is not dead, it’s how you do it that matters.

  3. Email is one of the best ways to communicate with our database.

  4. Communicating with your list once a month isn’t necessarily spammy. It can lead to people remembering who you are and what you offer.

  5. It only takes one email with the wrong verbiage or wrong attitude to turn a potential client off.

  6. If you’re sending the wrong message to the wrong list or segment, it can be really off-putting and impact your bottom line.

  7. When you provide value to your mailing list, you give people an incentive to stay.

  8. I produce content on my blog, providing valuable information to my audience, instead of only sending marketing emails.

  9. With a VO BOSS Blast, we are generating custom lists for each client that are segmented and targeted towards geographical regions and genres.

  10. Email Service Providers have ways of segmenting your lists. Learn about your software to make sure your lists are properly targeted.

  11. There are lots of tools to help you to segment your lists, including a simple spreadsheet.

  12. Remember to give your client the option to opt-out of your list.

  13. There are different ways to send out your email to clients. You can have an email newsletter, a monthly blog post, etc, but make sure that content is something your audience is interested in.

  14. If you’re going to email valuable content to your list, make it consistent.

  15. You can email without a hard sell, just to give clients a smile. We all need this right now.

  16. Being able to ‘market without marketing’, through fun content can be incredibly effective.

  17. It’s a nice way to connect and engage with your audience.

  18. The more you know, the more the conversation flows.

  19. Email statistics are an opportunity to learn about your clients and develop a ‘buyer persona’.

  20. Marketing is not a simple process. Be dedicated and consistent – and you will find more success.

  21. Your database is gold. It’s your lifeline!

  22. You need to have solid intention and understanding of how email is used, and what you want that email to actually do!

  23. Keeping your database engaged is a challenge.

  24. Email is how you can communicate with and “own” your audience.

  25. You have to give your email list solid content, so they will stay on your list.

  26. Social media platforms may change at any time. Your email database is critical because you have total control of the list.

  27. Email isn’t just a contact tactic, it’s a content marketing opportunity.

  28. Segment your email list into categories based on client needs.

  29. Email segmentation is an advanced marketing tool that can help you fine-tune and target content to your list.

  30. Take the extra effort to treat your database like the multiple audiences that it really is, and provide custom content for each audience.

  31. Don’t forget that your intent is to put the right information in front of the right person.