Special Guest: Trish Basanyi

VO BOSS’s first crossover episode! Anne and Gabby sit down this week with the take charge chick, Trish “The Dish” Basanyi! Trish has been playing the VO game since 1999 and shares some awesome insights into how her branding, voice, and marketing have changed over the years. Trish is also a co-host of one the oldest voiceover podcasts, Voiceover Cafe! Check out the link to their website below.



Takeaways

Quick Concepts from Today’s Episode:

  1. If your voice is changing with your age, don't be in denial. Embrace it and consider rebranding.

  2. Utilize social media for finding clients.

  3. A direct email campaign has been working wonders for Trish recently.

  4. Don’t be afraid to get out there and let your marketing strategy evolve with you.


Referenced in this Episode

Direct links to things we brought up ++


Trish’s Website
Trish’s Twitter
Trish’s Facebook
Voiceover Cafe

Transcript

VO: Today’s voiceover talent is more than just a pretty voice. Today’s voiceover talent has to be a boss. A VO B.O.S.S. Set yourself up with business owner’s strategies and success. With your host, Anne Ganguzza. Along with some of the strongest voices in our industry. Rock your business. Like a boss. A VO B.O.S.S.

Anne: Welcome to the VO B.O.S.S. Podcast. I’m your host, Anne Ganguzza, along with my beautiful co-host, Gabby Nistico. Hey Gabby.

Gabby: Hey Anne.

Anne: Gabby, I’m truly excited today to talk to someone that I have known for years in the voiceover industry, and I like to think of her as a pioneer of a lot of things: Voice talent, podcast host extraordinaire, Trish Basanyi. Trish, thanks so much for joining us.

Trish: That’s probably one of the best introductions I have ever had. Thank you.

Anne: Well, it’s true. It’s true. I really have been following you for years. And I’ve always considered you to be a pioneer in this industry. Perhaps you could tell us a little bit about about yourself–and our listeners–how you got started in the business. And how you’ve evolved over the years.

Trish: Oh wow. Ok, well, how much time you got? First of all. No. I started kind of dabbling in the business in 1999. I did radio part-time. I was in corporate accounting for a full time job. I went to college for a little while but I didn’t windup getting a degree. I just didn’t have the focus for it. And I also didn’t know what I wanted to really do, so me continuing to spend money on, you know, for college credits that would probably never be use was kind of pointless for me. So I wound up just going into the work force when I was like 19. I was just kind of, you know, kinda lost. So I got into radio and I was a, you know, just an intern for a little while, and then they put me on the air. And one of my friends visited me during one of my air shifts and said–he said he was listening to me on the way to the radio station and said, “Oh, you should check out voiceover. You have a really great voice.” And I was like, “What’s that?” And, again, this was 1999 and he’s like, “Well, yeah, voiceovers! You know, commercials and that sort of thing.” And I’m like, “Okay.” So, I did my research online. Got a coach–blah blah blah. And fast-forward 5 years I did it part-time here and there. Sent out my demo to a million places in New York and in New Jersey, which is, you know, my home area, and in 2004 I quit my very last day job, Dusk, a corporate accounting job, and went full-time with VO. I was still doing radio part-time for the next couple of years. But, yeah, VO has been my only sole income since 2004. And it’s been a wild ride.

Anne: Wow.

Gabby: Think, you know, Anne and I both have kind of been there throughout and watched and seen. And we were talking earlier about how much we love your marketing, and how just an incredible journey you’ve been through with marketing your brand and and how iconic and memorable you’ve become. We talked a little about Trish the Dish, and how that’s, you know, you said you’re starting to get away from that, a little. But tell us a little about your branding process. You know, how some of that came about. The highs, the lows, all the good stuff.

Trish: Well, early on I just kinda had, you know, a basic kind of clip art thing that most people when, you know, you’re workin’ on a super low budget you just kinda throw together. Then I found someone named Nikki Saco, who you guys may be familiar with. She’s also a voiceover talent. She’s does Spanish VO and she’s also a graphic artist. So I somehow connected with her back in, like, 2008, I think? And we sat down basically, or, you know, virtually sat down–she’s in Florida–and kind of went over my ideas and I wanted to do Trish the Dish and do Purple, ’cause Purple is a passion of mine. It’s also–it’s just like, it’s probably a little scary, it’s like…

Anne: Purple is my first remembrance of you. For sure.–

Trish: Yeah. Yeah. Anne:–That of your brand.

Trish: And that’s by design. But it’s also just something that I just naturally feel, you know, towards the…So. Yeah, so, Nikki and I–Nikki really came up with most of it. I mean, I told–I gave her Trish the Dish as a moniker. The idea of a dish and I basically let her run with it. And she came back with some really great and cool ideas. If anybody is familiar with my logo it’s a dish with chopsticks and it’s got like a swak, like a lipstick print. And we originally tried a fork instead of the chopsticks and it just didn’t–the fork just didn’t work. So it was something about the angular feature of the chopsticks that you can take the two of them and cross them and like put them in different things. And that’s kinda how we wound up–how we wound up with it. So, yeah. We tried a few fonts but it really didn’t take that long. It was really–I was pretty pleased with most of the stuff that Nikki came back with. So, you know, kinda happened pretty quickly. She just gave me all of the version for my business card and for post cards and the regular logo and different background colors and we just kinda went from there. And I’ve been, honestly, I’ve been using it ever since. And it’s been, yeah, it’s been 9 years.

Anne: Wow.

Gabby: And you ran with it. You plastered that puppy.

Trish: Oh yes!

Anne: We’re talking longevity. And I do wanna come back to the Purple. Because I think you were, you know, Purple, and purple in your hair and purple everywhere before it was even like now it’s a thing, you know what I mean? But you were like, years ago, you already had purple in your hair. And that was such a trademark for you and really I think helped you to evolve that brand. And I really commend you for having a brand that’s lasted 9 years. And you did mention, little bit, about how you’re evolving, which I think is great as well.

Trish: Yeah, I’ve been thinking about altering it a little bit. I’m startin’ to get a little older. My voice isn’t as young and fun as it was. Basically, I’ve been kind of, you know, getting more of the mom roles or the middle age roles, and that’s, you know, it happens. It’s–You kinda have to– you know, denying it is not going to do you any good. ‘Cause you’re just not gonna book anything then. So, you know, at leats for–you know, that’s how I feel is like, “Alright, well it’s just something that comes with the life. And you get a little older and your voice gets a little older.