Special Guest: Andy Krainak

The Bosses are always talking about the importance of branding and marketing and using your personal brand to its fullest. So, we wanted to talk to a trend-setting expert on the subject. We’re excited to welcome special guest Andy Krainak – brand manager for VaynerMedia. (Yup, as in Gary Vaynerchuk’s right-hand man!) He’s sweet, humble and offers some killer branding advice to our listeners.



Takeaways

Quick Concepts from Today’s Episode

  1. Today we interview Andy Krainak Marketing Director for Gary Vaynerchuk.

  2. Andy started with VaynerMedia as an intern for the book Jab, Jab, Jab, Right Hook.

  3. His career with Gary Vee began with a tweet.

  4. He’s now part of a 35 member brand-team and has promoted two additional books including Crushing It.

  5. Andy tells us how he got started with Gary and what he did to get his attention and

  6. Andy’s moms’ reaction to the whole thing is classic.

  7. Andy talks about the progression of social media over the last six years.

  8. He stresses the importance of community management and talking to customers.

  9. Andy talks about the various social media platforms and how to choose the right ones for your business.

  10. Which platform best lends itself to your skill sets and who is the audience it best reaches.

  11. Andy talks a lot about Key Performance Indicators or KPI of social media.

  12. Testing is the key to finding the right platform.

  13. Andy is a big fan of Instagram but is also quick to point out that it’s over-valued.

  14. We also discuss predictions for the future of social media and how influencers will become the mainstream celebrities of tomorrow.

  15. Content is king but quantity can bread quality.

  16. Andy tells us about new platforms like Tic Tok and how voiceover actors can maximize their social media engagement.


Referenced in this Episode

Direct links to things we brought up ++


Andy’s Twitter shows his social media skills
Andy is also active on instagram
Check out Gary Vaynerchuk’s Website
One of Anne’s favorite books from Gary is Jab, Jab, Jab, Right Hook
Another favorite is Crushing It!
The Bosses get their kicks with K-Swiss.
Check out these kicks in BOSS blue!
Recorded on ipDTL

Transcript

>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.

>> A VO BOSS.

>> A VO BOSS.

>> A VO BOSS.

Anne: Hey everyone, welcome to the VO BOSS podcast. I’m your host Anne Ganguzza along with my VO BOSS bestie, Gabby Nistico. Hey Gabby.

Gabby: Hello.

Anne: Gabby. [laughs]

Gabby: [laughs]

Anne: I am so pumped.

Gabby: I know.

Anne: Super pumped –

Gabby: Me too.

Anne: – for today and honored to have such a special guest with us. He is the brand director for marketing and media mogul Gary Vaynerchuk and Vayner media. He started back in 2013 as an intern for Gary to promote his book, Jab, Jab, Jab, Right Hook, which of course I own, and I know you do.

Gabby: As do I.

[both laugh]

Anne: He entered into this starting with a tweet which I’m so excited to hear that story. [laughs] He’s then grown a 35-member brand team to include software developers, videographers, engineers, analysts, branding community managers, and have promoted two additional books, Ask Gary Vee and Crushing It – of course I have that as well – and three K-Swiss sneaker brands. Woo-hoo.

Gabby: Wow.

Anne: Welcome to the show Andy Krainak.

Andy: Thank you so much. Thank you for that wonderful introduction. I’m excited to be on the show with you guys. This is awesome.

Anne: I would love to hear the journey of how you got involved with Gary, with the tweet, because I think that’s a boss move in itself. [laughs]

Andy: Of course. Yes. So I first learned Gary Vee or Gary Vaynerchuk through Wine Library TV at – I was at Virginia Tech, and I took a wine course. And at that wine course, I had to watch his Wine Library TV videos as part of the curriculum. We had to take quizzes on how Gary described Chardonnays. At the time I wasn’t into wine that much, and I wasn’t a Jets fan so I didn’t think much of Gary’s wine room. 

[Anne and Gabby laugh]

Andy: Then after I graduated, I started developing more and more of an interest for pursuing my own business and marketing, and then I rediscovered Gary. I just randomly followed him on Twitter, and the things that he was saying really, really resonated with me. You know, I don’t think that there were many people in 2010 and 2011 talking about the impact social media was going to have on businesses and brands at the time. So I was trying to pursue my own entrepreneurial pursuits. I decided I would be better off trying to learn from someone who had been in the game, been doing it themselves, and I saw one day Gary tweet, “what can I do for you?” And I looked at that tweet, and I saw someone had said “Gary, I’m hungry.” And then he asked what his address was, and then a couple of minutes later this guy had responded with a photo of a cheeseburger arriving at his apartment door.

Anne: Wow. [laughs]

Andy: So I was like this guy is really responding to people. This is a good opportunity to take him at-bat. So I responded to his tweet of “what can I do for you,” “a chance to work for free.” Lo and behold, within 30 seconds, I got a response back –

Gabby: Wow.

Andy: – that said expand? And I said, “oh shit I got to – 

Anne: [laughs]

Andy: I was like “I’m just looking for a project that I can prove myself. I’m hungry and I want to learn.” He responded back “email me. Gary@vaynermedia.com.” I said “all right, Andy. You have to write the best email of your life and you have to write it really, really quickly.”

Gabby: Wow.

Anne: [laughs]