Special Guest: Andy Krainak

The Bosses are always talking about the importance of branding and marketing and using your personal brand to its fullest. So, we wanted to talk to a trend-setting expert on the subject. We’re excited to welcome special guest Andy Krainak – brand manager for VaynerMedia. (Yup, as in Gary Vaynerchuk’s right-hand man!) He’s sweet, humble and offers some killer branding advice to our listeners.



Takeaways

Quick Concepts from Today’s Episode

  1. Today we interview Andy Krainak Marketing Director for Gary Vaynerchuk.

  2. Andy started with VaynerMedia as an intern for the book Jab, Jab, Jab, Right Hook.

  3. His career with Gary Vee began with a tweet.

  4. He’s now part of a 35 member brand-team and has promoted two additional books including Crushing It.

  5. Andy tells us how he got started with Gary and what he did to get his attention and

  6. Andy’s moms’ reaction to the whole thing is classic.

  7. Andy talks about the progression of social media over the last six years.

  8. He stresses the importance of community management and talking to customers.

  9. Andy talks about the various social media platforms and how to choose the right ones for your business.

  10. Which platform best lends itself to your skill sets and who is the audience it best reaches.

  11. Andy talks a lot about Key Performance Indicators or KPI of social media.

  12. Testing is the key to finding the right platform.

  13. Andy is a big fan of Instagram but is also quick to point out that it’s over-valued.

  14. We also discuss predictions for the future of social media and how influencers will become the mainstream celebrities of tomorrow.

  15. Content is king but quantity can bread quality.

  16. Andy tells us about new platforms like Tic Tok and how voiceover actors can maximize their social media engagement.


Referenced in this Episode

Direct links to things we brought up ++


Andy’s Twitter shows his social media skills
Andy is also active on instagram
Check out Gary Vaynerchuk’s Website
One of Anne’s favorite books from Gary is Jab, Jab, Jab, Right Hook
Another favorite is Crushing It!
The Bosses get their kicks with K-Swiss.
Check out these kicks in BOSS blue!
Recorded on ipDTL

Transcript

>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.

>> A VO BOSS.

>> A VO BOSS.