Marketing: Social Media Influencers

What’s your handle? Social media has been changing the voiceover game for some time and now we’re seeing a whole new influence…clients who are asking for YOUR social media influence! Yup, some clients now want to know what your social media reach looks like. It’s a game-changer for sure. Are you ready to play ball? Coaches Anne and Gabby are here to help you score big with social media



Takeaways

Quick Concepts from Today’s Episode:

  1. Potential clients are starting to ask for a voice actors social media accounts in order to see what their social media reach and influence looks like.

  2. This is the path of the Millennial consumer. Influencers matter.

  3. Most voiceover actors don’t think of themselves as being influencers.

  4. Clients are paying close attention to what Is happening on your social media.

  5. Controversy, attention seeking, or negative social media behavior could be problematic for you.

  6. Don’t buy followers, but make an effort to be on Facebook, Instagram, Twitter, etc.

  7. Be on the platform your clients are on.

  8. Don’t maintain an empty feed. Post regularly if you are on a platform.

  9. Post things that let people know who you are without controversy.

  10. Be the person a company wants to represent their brand, a spokesperson.

  11. Companies have products and services and common elements to their message – when you are a voice for them, you are part of their message and mission.

  12. You can be fired from a job based on social media conduct.

  13. What you say and do on social media does matter.

Tweet This

Share ideas with your own network ++

I'm a #voiceover influencer! #VOBOSS Click To Tweet

It doesn’t take millions of followers to be an influencer. #VOBOSS Click To Tweet

I’m not just a voiceover actor, I’m a brand ambassador! #VOBOSS Click To Tweet


Referenced in this Episode

Direct links to things we brought up ++

  1. Recorded on ipDTL

  2. Follow VO Boss on Twitter

  3. Follow VO Boss on Instagram

  4. Follow Anne on Instagram

Full Episode Transcript

>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.

>> A VO BOSS.

>> A VO BOSS.

>> A VO BOSS.

Anne: Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my amazing bosstie cohost, Gabby Nistico. Hey, Gabby.

Gabby: Hi, Anne.

Anne: Gabby, I want to give a big shout-out to some of our newest BOSS Blastees. I like that, BOSS Blastees.

Gabby: Oh cute. BOSS Blastees.

Anne: Yes. These are some of our newest clients for our BOSS Blast marketing product. Shout-out to Denise Kelly, shout-out to Kimberly Young, Dan Osborne.

Gabby: Susan Glow and her daughters the Glow Girls, Cassie and Sabrina, and one of our original Blastees, Dave Clarke.

Anne: Guys, thanks so much for supporting the BOSS Blast, and thanks so much for allowing us to help you to get your marketing out there.

Gabby: You know, we talk to talent all the time who tell us, it’s one of the biggest challenges. It’s one of the biggest struggles that everybody is facing in our industry right now. How do I get my demo into the hands of more buyers? BOSS Blast is a product that a lot of people have come to know and rely on, and it’s been highly effective for myself, for Anne, and for all of these people that we’ve been working with. And if you want to learn more about it, you can go to voboss.com, and you can even sign up for a free 15-minute consult with me and Anne if you have questions about it.

Anne: And guys, remember, this is a list that is vetted, which means that these people are on that list and specifically want to hear from you. So that is going to be a great, big advantage to you guys getting the word out to people who really might be able to hire you.

Gabby: Yeah, and honestly we’ve done a really – well, I think we’ve done a really good job of keeping costs down on this product so that really one job pays it back. It makes back your money, and isn’t that what everybody wants?

Anne: Guys, if you want to find out more, go to voboss.com and click on the shop tab, or you can go right to vobossblast.com.

Gabby: So I just have to make note, Anne, I feel so awkward right now because we’re back on ipDTL, right? Here we are recording another episode. You were here not 24 hours ago.

Anne: I knowww! Oh my God. [laughs]

Gabby: I know. Aww…

Anne: But I feel like I’m in the same studio.

Gabby: I know, right?

Anne: Because of ipDTL.

Gabby: The power of ipDTL, there it is. There was something that we had talked about while you were here that I think is going to make a great episode, and we should explore today. And it was from a recent audition that I got that I was really, really surprised by. It was a voiceover audition that was asking for the voice actors to supply their social media credentials and names so that the client could determine how big an influencer the individuals they were considering were.

Anne: Wow. [laughs]

Gabby: Uh oh, what is happening, what is happening here? Yeah.

Anne: [laughs] I can actually see that. I understand why they’re asking for it, because they want the voice talent to help promote. They want influencers in social media so that they can expand their market and have people buy.

Gabby: Sure. We’re somewhat used to seeing this with celebrities and with on-camera talent, and you know, I feel like it’s become a pretty common, consistent part of modern marketing, especially to millennials, but to see it in voiceover blew my mind.

Anne: Yeah, that’s –

Gabby: I was like, whoa.

Anne: Think about this and consider this. How can we prepare ourselves for requests like that? Are you guys active on social media? Are you considered to be influencers? And Gabby, what does it take to be an influencer on social media? There’s a good question.

Gabby: Right? And that’s what’s crazy about this. So obviously voice actors, we don’t have the same kind of reach or appeal that other performance areas have. Some of us do. I mean, OK, really, really well-known people who are in animation or in an animated movie, they might. But the average working voice actor, I mean, gee, I don’t know.

Anne: Or a videogame, Gabby, if you think about – not just animation but videogame.

Gabby: How many followers does it take? I mean, to get to the center of the tootsie pop, right? [laughs]

Anne: So then I guess I would ask you, Gabby, this particular audition, I’m going to assume that it was a commercial audition?

Gabby: Yeah.

Anne: Ahh.

Gabby: Yeah.

Anne: So companies today are really looking. This wasn’t for an animation. It wasn’t for a videogame.

Gabby: No.

Anne: It was for a company that sells a product.