Quick, tell me your story, make it fun and engaging and relevant…GO! Did you freeze? We get it. Creating a badass bio is NO joke. The Bosses have written loads of bios and they know what works and what doesn’t. Does your bio need a boost? We’re gonna talk about how to do it AND this episode has info about a free product that will help make your bio even better, so listen until the end.
Quick Concepts from Today’s Episode:
Bios are a way for you to tell your story.
Customers want to know who you are and what you’re all about.
This is not your resume – they are different.
Know what aspects of a bio are important to a buyer.
Many things about your life are of zero value to the buyer.
Details about your life that do not pertain to your brand should be left out.
Provide experiences and info that backs up your experience and how it helps your client.
Try not to sound desperate or as though you are applying for traditional employment.
Customize your bio for different clients.
Your training may not be valid or impressive to your client.
Your bio helps your SEO.
Download your FREE guide to writing a BadAss Bio HERE!
Referenced in this Episode
Direct links to things we brought up ++
A bio is similar to an Elevator Pitch
How to write a short professional bio
Recorded on ipDTL
Anne: Hey, guys. Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my amazing bosstie, bestie, partner in crime, Gabby Nistico. Hey, Gabby.
Gabby: Such a great intro. I love when you do that.
Anne: Now Gabby, my bosstie-bestie, has been in the industry for how long, 20 years? At least?
Gabby: Too long, yeah.
Anne: In case you don’t know my good friend Gabby, yeah. And she has lots of experience doing…
Gabby: Oh God, TV promo and radio imaging, and commercial work and, and then we get into the coaching and the public speaking, and oh my –
Anne: There you go, all that good stuff.
Gabby: – so many things.
Anne: All the good stuff. Well, it’s good to know these things. It’s important for all of us to really have an amazing bio so that we can sell our services to our potential clients.
Gabby: Yeah, we have to tell our story. We have to engage people in a way that they want to buy, and today’s buyer absolutely want to connect with who you are and where you’ve come from and what you’ve overcome and what you are about.
Anne: Well, especially if I’m not familiar with a product, I’m going to do some research on that product before I buy it. Lots of things, right, that seems pretty simple. You’re no different, right? We are no different in the voiceover industry. When people are going to buy a product from us, that would be our voice services, they need to know what they’re buying into. As Gabby mentioned before, we need – they need to have some sort of reference point to find out what you’re all about, where you come from, what sort of experience you have. Gabby, we should really go in depth on what is required to write a badass bio.
Gabby: Please understand this is not your resume.
Gabby: This is a different thing. This is your story. Your resume is just, you know, what you’ve done, who you’ve worked for.
Anne: Exactly. All the time, when I’m checking out a company, I’m always looking for the about page. Right?
Gabby: Oh God, yeah.
Anne: What’s their story? How long have they been in business? Who’s apart of the company? Also I’m looking to get in touch with somebody, because sometimes I like to pick up the phone and speak.
Gabby: I went down a bunny hole last night on the Internet. This was great. So I found this really kind of killer – this shoe company called Tieks, and they make basically ballet flats. And I was looking at all of these different styles. OK, so I come to the price point and I’m like, “oh my God, are they made of gold?”
Gabby: The single most expensive pair of ballet flats. I was like, what the hell?
Anne: And you’ve got to justify that price.
Gabby: Exactly. And so, as soon as I saw that, I went to their about page, because I was like, “who the hell are you, and why are these worth $300?”
Gabby: Like I needed to know that. I needed to understand what they were doing that was different.
Anne: And that’s a great analogy, guys. And if you think that your potential buyers aren’t out there wanting to know more about you, if they are considering using your voice, I think you’re wrong. You need to have a strong bio so that people – remember that marketing 101, how many times, every episode, if we were to play every time Anne said “people buy from people they know, like and trust.”
Gabby: I may have to edit that one night –
Anne: Right, that would be like a –
Gabby: Just you saying over and over.
Anne: [laughs] We could make a really fun rap out of it, I’m sure.
Anne: And so this is the way that your potential buyer gets to know who you are, and also – you mentioned, Gabby, it’s a way to justify, “good God, why am I paying that?”
Anne: And we are all human, we all do that, we all go to websites, we check out the product. Of course we check out what the cost is. On our sites specifically, right, we don’t have our price list all the time. I don’t think many people put their rate sheets.
Gabby: I certainly don’t and I definitely argue against the practice of doing it even though I see a lot of voice actors who do, but not just price point. You know, look, you’re always making that comparison with your brand and Tiffany’s. Tiffany’s doesn’t justify their price. Tiffany’s tells you their story.
Gabby: Where they started, how, and what do they do? They show you. They show you –
Anne: The value.
Gabby: – the value, the wealth, the status –
Gabby: – that comes with their brand.
Anne: Yeah. They don’t have to justify it.