Marketing – Your Badass Bio

Quick, tell me your story, make it fun and engaging and relevant…GO! Did you freeze? We get it. Creating a badass bio is NO joke. The Bosses have written loads of bios and they know what works and what doesn’t. Does your bio need a boost? We’re gonna talk about how to do it AND this episode has info about a free product that will help make your bio even better, so listen until the end.


Quick Concepts from Today’s Episode:

  1. Bios are a way for you to tell your story.

  2. Customers want to know who you are and what you’re all about.

  3. This is not your resume – they are different.

  4. Know what aspects of a bio are important to a buyer.

  5. Many things about your life are of zero value to the buyer.

  6. Details about your life that do not pertain to your brand should be left out.

  7. Provide experiences and info that backs up your experience and how it helps your client.

  8. Try not to sound desperate or as though you are applying for traditional employment.

  9. Customize your bio for different clients.

  10. Your training may not be valid or impressive to your client.

  11. Your bio helps your SEO.

Download your FREE guide to writing a BadAss Bio HERE!

Download PDF • 27.52MB

Referenced in this Episode

Direct links to things we brought up ++

A bio is similar to an Elevator Pitch
How to write a short professional bio
Recorded on ipDTL


Anne: Hey, guys. Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my amazing bosstie, bestie, partner in crime, Gabby Nistico. Hey, Gabby.