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with Laya Hoffman

Have you deconstructed the pay-to-play algorithms? We haven’t either, but we’ve got some insights! In this episode, Anne & Laya discuss the evolution of P2P’s from a talent-client connection tool to the modern algorithmic matching game. They share how to use P2P’s as a learning tool, how to build them into your business model, and why they have such a polarizing reputation…

In this episode, Anne & Laya share their P2P success & failures, plus their modern approach to navigating that facet of the industry...

"If you take time to see what everyone else is bringing to the table, there is so much to learn." - Laya Hoffman

About Laya Hoffman

Laya Hoffman is an Atlanta based Voice Actor & Podcaster with over 20 years on the mic, specializing in Commercial, Corporate, Promos, and other short form audio projects for forward thinking brands like BMW, Google, Amazon, AAA, Kind Snacks, HBO, ESPN & hundreds more. A former Marketing Exec, Nightclub DJ, and Creative Agency Lead, Laya brings a modern minded approach to her voice work. She is the producer of the She Sounds Like Me Podcast, which she co-hosts with her 8 year old daughter Cyla. Laya is on a mission to advocate for equality, ensuring that all women know they can stand up, speak out and be heard.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Pay-to-plays are sites that require talents to pay for access to auditions, clients, + work opportunities. #VOBOSS

  2. Original P2P's were services to connect talents with buyers. Modern P2P's act as a place to put up your best samples + take part in the algorithm’s matching game. #VOBOSS

  3. Understanding the algorithms helps get opportunities faster & more frequently. #VOBOSS

  4. Beginners can use P2P's to learn what auditions suit them well and which genres they book in. #VOBOSS

  5. P2P's are an investment in your business + a hands-on education about the VO industry. #VOBOSS

  6. Look at P2P’s top booking talents & see what you can learn from their demos & profiles. #VOBOSS

  7. Utilize VO groups + discussions to learn about P2P casting platforms & discern which ones you want to use. #VOBOSS

  8. Optimizing your P2P profiles can boost your overall SEO and visibility. #VOBOSS

  9. Your bio profile is how you present to others. Make it stand out + reflect who you are. #VOBOSS

  10. You get to decide what is best for your VO biz + how to invest your resources. #VOBOSS

"Pay-to-plays are absolutely a part of this industry. They're not going away anytime soon."- Anne

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL

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More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on >>

Mind Your Business!

They say the only constant is change. For sure that seems prevalent in the voiceover industry lately. In addition to recent fears about AI closing in on our jobs, on Sept. 9, the voiceover online casting site Voice123 announced that they had partnered with the entertainment casting platform Backstage, and it caused quite the stir. Many voice actors who had relied on V123 (and other P2P's) as a primary source of work were now faced with the uncertainty of what'll happen next...


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