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Modern Casting

with Laya Hoffman

Think you need an agent to master the casting game? Think again. Anne and Laya teach you how to make the most of your VO business by building relationships that will land bookings and get you paid. They discuss pay-2-play strategies, symbiotic agent-talent relationships, reaching out to production houses, and how cultivating your SEO can get you jobs without auditioning...

In this episode, Anne & Laya teach you how to get cast. They discuss pay-to-plays, agents, managers, production houses, and much more…

"You can get lots of work by cultivating relationships with clients + putting yourself out there." - Laya Hoffman

About Laya Hoffman

Laya Hoffman is an Atlanta based Voice Actor & Podcaster with over 20 years on the mic, specializing in Commercial, Corporate, Promos, and other short form audio projects for forward thinking brands like BMW, Google, Amazon, AAA, Kind Snacks, HBO, ESPN & hundreds more. A former Marketing Exec, Nightclub DJ, and Creative Agency Lead, Laya brings a modern minded approach to her voice work. She is the producer of the She Sounds Like Me Podcast, which she co-hosts with her 8 year old daughter Cyla. Laya is on a mission to advocate for equality, ensuring that all women know they can stand up, speak out and be heard.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. You do not need to get an agent right away. #VOBOSS

  2. Training, educating yourself about the voice over biz, and building your brand will help you get cast. #VOBOSS

  3. Present yourself as a resource to representation. What hole do you fill in their roster? #VOBOSS

  4. Pay-to-play work can lead you to recurring clients & jobs #VOBOSS

  5. Use auditions & pay-to-play work as a place to learn how auditions & casting work #VOBOSS

  6. The relationship between talent and representation is a two-way street. #VOBOSS

  7. Strengthen your relationships with casting & production houses. They can get you a lot of work! #VOBOSS

  8. Every agent has a specialty. Look for agents that can further your goals for yourself + are knowledgeable about your target markets. #VOBOSS

  9. A stand-out brand & website with good SEO is an easy way to book without auditioning. #VOBOSS

  10. Create a system of management, agents, pay-to-plays & production houses that serves your VO biz #VOBOSS

"In the beginning I thought I needed an agent right away, but that is not necessarily true."- Anne

Referenced in this Episode

Direct links to things we brought up ++

Start your pay-to-play journey on Voice123
Recorded via ipDTL

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She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on >>

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