Modern Social Media

with Laya Hoffman

Your instagram feed isn’t really your diary, even if you treat it like one. In this episode, Anne & Laya dive deep into how to set social media boundaries, discuss the power of engagement, and teach you ways to leverage your money-maker across platforms to keep you (and your voice) top of mind. Stay up to date and plugged in like a #VOBOSS!


In this episode, Anne & Laya discuss social media boundaries, engagement, and boosting your voice across platforms…

"You serve your target audience in an authentic way by being yourself." - Laya Hoffman

About Laya

Laya Hoffman is an Atlanta based Voice Actor & Podcaster with over 20 years on the mic, specializing in Commercial, Corporate, Promos, and other short form audio projects for forward thinking brands like BMW, Google, Amazon, AAA, Kind Snacks, HBO, ESPN & hundreds more. A former Marketing Exec, Nightclub DJ, and Creative Agency Lead, Laya brings a modern minded approach to her voice work. She is the producer of the She Sounds Like Me Podcast, which she co-hosts with her 8 year old daughter Cyla. Laya is on a mission to advocate for equality, ensuring that all women know they can stand up, speak out and be heard.


Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Social media is not about oversharing, over consuming + over engaging #VOBOSS

  2. Set boundaries with social media by turning off notifications + limiting when you scroll #VOBOSS

  3. Posting during high traffic hours gives your post the highest visibility + engagement

  4. Potential clients are scrolling throughout the day, so engage + entertain them! #VOBOSS

  5. Showcase your voice by using audio-forward platforms like Clubhouse + Podcasts #VOBOSS

  6. Talking about your passions outside of voiceover helps break you out of your industry bubble #VOBOSS

  7. Hashtag your posts properly to get them in front of your target audience.

  8. Create conversations with your content instead of posting to be heard #VOBOSS

  9. Engaging with a post gives it more weight. Use your comments + shares to show support #VOBOSS

  10. High-quality posts + voice-centered content will keep you top of mind #VOBOSS


"Talking about your passions expands your listenership beyond just voice over." - Anne

Referenced in this Episode

Direct links to things we brought up ++


Listen to She Sounds Like Me
Join the conversation in the VIP Clubhouse Room
Read Anne’s full Tula Microphone review
Recorded on ipDTL
 

Love the episode? Let our listeners hear from you!

 

Keep Listening...

Catch Modern Marketing 101 with Laya Hoffman

Please rate & review us on Apple, Google, and Amazon

★★★★★

 

More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>



Looking for more actionable social media strategies? Here are some of Anne's...

As a voice actor, your voice is your product. So, when it comes to social media, everything you say literally represents your brand. Often times it’s easy to forget that what you post can easily go beyond the personal. Building and maintaining that reputation is a part of managing a successful voiceover business...


ROCK YOUR BUSINESS LIKE A BOSS!

New episodes every Tuesday...