Modern Social Media

with Laya Hoffman

Your instagram feed isn’t really your diary, even if you treat it like one. In this episode, Anne & Laya dive deep into how to set social media boundaries, discuss the power of engagement, and teach you ways to leverage your money-maker across platforms to keep you (and your voice) top of mind. Stay up to date and plugged in like a #VOBOSS!

In this episode, Anne & Laya discuss social media boundaries, engagement, and boosting your voice across platforms…

"You serve your target audience in an authentic way by being yourself." - Laya Hoffman

About Laya

Laya Hoffman is an Atlanta based Voice Actor & Podcaster with over 20 years on the mic, specializing in Commercial, Corporate, Promos, and other short form audio projects for forward thinking brands like BMW, Google, Amazon, AAA, Kind Snacks, HBO, ESPN & hundreds more. A former Marketing Exec, Nightclub DJ, and Creative Agency Lead, Laya brings a modern minded approach to her voice work. She is the producer of the She Sounds Like Me Podcast, which she co-hosts with her 8 year old daughter Cyla. Laya is on a mission to advocate for equality, ensuring that all women know they can stand up, speak out and be heard.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Social media is not about oversharing, over consuming + over engaging #VOBOSS

  2. Set boundaries with social media by turning off notifications + limiting when you scroll #VOBOSS

  3. Posting during high traffic hours gives your post the highest visibility + engagement

  4. Potential clients are scrolling throughout the day, so engage + entertain them! #VOBOSS

  5. Showcase your voice by using audio-forward platforms like Clubhouse + Podcasts #VOBOSS

  6. Talking about your passions outside of voiceover helps break you out of your industry bubble #VOBOSS

  7. Hashtag your posts properly to get them in front of your target audience.

  8. Create conversations with your content instead of posting to be heard #VOBOSS

  9. Engaging with a post gives it more weight. Use your comments + shares to show support #VOBOSS

  10. High-quality posts + voice-centered content will keep you top of mind #VOBOSS

"Talking about your passions expands your listenership beyond just voice over." - Anne

Referenced in this Episode

Direct links to things we brought up ++

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