Marketing – Out of the Box

with Kesha Monk

In this episode of the Entrepreneur Hustle series, Anne and special guest co-host Kesha Monk talk about strategies to get the most out of your marketing efforts. These two bosses dive into why you can’t skip social media, demos, the importance of giving your marketing materials a professional “finish,” and how to make yourself stand out. Listen and learn how to market your business like a #VOBOSS.



Takeaways

Quick Concepts from Today’s Episode:

  1. It’s essential to update your marketing strategies as current events change the industry

  2. You should have a thorough understanding of your potential clients’ needs to successfully market to them

  3. Agents are only one part of the equation, you should also market yourself independently

  4. You should have, at minimum, a professional website and quality demos to market yourself successfully

  5. If you want to market on social media, it should reflect your voice acting career

  6. When starting out in voiceover, you may need to supplement your income with an additional job

  7. Once you have a thorough understanding of what it takes for success in VO, your marketing efforts will follow suit

  8. Dive deep into every resource that is available online, including business and marketing coaches

  9. You should incorporate SEO into your website and social media 

  10. The words on your website and social media should accurate describe your business, so they can be properly indexed and show up on search engines

  11. Your social media will be at the top of the search results on Google, so make sure you keep it professional

  12. Creative marketing strategies will stand out and help to start the conversation

  13. Offer your voiceover services to people in your network. For example, If you notice their phone systems need an update, send them a sample of what you can do


Referenced in this Episode

Direct links to things we brought up ++


KESHA
VOICEOVER
LIVE ANNOUNCER
Hear Anne’s Demos HERE!
Recorded on ipDTL


Transcript

>> It’s time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry’s top talent today. Rock your business like a boss, a VO BOSS! Now let’s welcome your host, Anne Ganguzza.

Anne: Hey everyone, welcome to the VO BOSS podcast. I’m your host Anne Ganguzza along with my lovely, very special guest cohost, Miss Kesha Monk.

Kesha: Hello!

Anne: Hello Kesha!

Kesha: How are you? You look beautiful over there, girl.

Anne: You too, as always.

Kesha: [laughs]

Anne: As always. So Kesha, it’s a new year, and it’s a crazy year. And I think it’s always appropriate to talk about how to market in a new year, especially because we’re really going through some unique times here, and there could be some changes in… paradigm shifts. So I would love to hear how you market your VO business. Do you have a set regimen? What’s your, what are your thoughts? What are your strategies?

Kesha: So I have to be 100% honest with you. When I got into voiceover, I kind of tripped in, right? I kind of, like I auditioned to get a contract with an agency. And they gave it to me. And I, to be honest really, I think that, at the time I signed that contract, I really didn’t have a thorough understanding of what voiceover was, because I had my radio background. And I think within the first couple of months, I just thought that, you know, I’m just reading the words on a paper just like I produced commercials at the radio station. Oh boy, was I wrong! Oh boy, was I wrong! For years, I kind of just like hid in the bowels of that agency, just basically accepting auditions, and then, you know, I didn’t even really thoroughly have an understanding of the business. I didn’t realize I could have multiple representation. I just, I was in my comfort zone. I got an audition, I auditioned. And when I had a session, I just did any session. I didn’t do any marketing.

Anne: And interestingly enough, I, you know, you are, it’s such a, an interesting way to get into voiceover. It’s not typical.

Kesha: It’s not your typical way, right.

Anne: It’s not your typical way. So I think a lot of new voiceover talent, when they just get into the industry, they’re like, “ok, so I’m gonna create a demo, and then…”

Kesha: Right.

Anne: Me, a long time ago, I was like, “when does the agent contact me?” [laughs]

Kesha: Right, exactly.

Anne: That’s how naive I was. But I know that today there’s a lot of resources online that are saying, ok, so agents are one, only one part of the equation. And I think yeah, obviously that’s true. And so for new voice talent, they may, they maybe don’t have or didn’t have or don’t have the luxury of having an agency because they haven’t been established yet. They don’t have a demo, they haven’t done any work.

Kesha: Exactly.

Anne: So —

Kesha: They haven’t done any coaching. They don’t have the education, and they probably didn’t have the VO podcast like a library, a wealth of information, to point them in the right direction. So I get it. And I’m not looking down on those who kind of just want to get in and get a demo. It’s really a matter of being unaware. Right?

Anne: You don’t know what you don’t know.