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Branding Superpowers

with Lau Lapides

Branding is a form of self-discovery. Your brand is how the world perceives you, but more importantly, how potential voice seekers will perceive you. Anne & Lau want you to put your best foot forward, and that starts with using your name and likeness to let the world know who you really are. Type casting, client feedback, and peer advice can all be tools to build your understanding of how others perceive your brand. But it doesn’t stop there! Look inside yourself to learn your core beliefs. What is it that makes you tick? Externalizing this will strengthen your brand and make it authentic, like you. Sounds challenging? Listen up Bosses, Anne & Lau are here to help…

In this episode, Anne & Lau share advice on personal branding from how to build your brand to letting it evolve as you do.

"We’re all always a work in progress." - Lau

About Lau

Lau Lapides is Founder & President of Lau Lapides Company, a boutique coaching, training & production company for voice talent and actors. It has its headquarters in Boston with satellites in NYC, Miami and LA. Programs include hybrid online & in-person workshops, seminars, one-to-one personalized coaching, + showcases in NYC/LA and online. Lau’s media and broadcasting career coaches all work in television, film, radio and theatre. Their voices can be heard around the world.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Branding is multi-sensory. #VOBOSS

  2. Your brand will evolve as you do.

  3. Listen to your audience to learn how you are perceived. #VOBOSS

  4. Visual branding requires you to think like a graphic artist.

  5. Use your friends, peers, and coaches to help you understand + define your brand from an outside perspective. #VOBOSS

  6. Don’t be afraid to refresh + update your brand! #VOBOSS

  7. Audio branding is about discovering the sonic personification of your spirit. #VOBOSS

  8. Look for brands where you could talk to or identify with an advertisers target audience. #VOBOSS

  9. Type casting is unavoidable due to the expediency of this business. Use that to learn how casting directors hear you. #VOBOSS

  10. Authentically project how you want to be perceived. #VOBOSS

"Branding is a process." - Anne

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Work with Lau >>


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More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on >>

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