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Search Engine Optimization

with Erikka J

What do Google, P2Ps, and Instagram all have in common? They are search engines! This week, Anne & Erikka talk tech. More specifically, SEO and how you can use keywords to improve your searchability & business. Our websites and online profiles are our digital storefronts. The words we put on them are the secret to getting found by clients, so specificity and consistency are essential. Listen up Bosses, we’ve got tips & tricks just for you!

In this episode, Anne & Erikka discuss what Search Engine Optimization means, searchability, + why you should Google yourself weekly…

"The internet is vast. What are you gonna do to help people filter through the noise to find you?" - Erikka J

About Erikka

DC born, Atlanta based voice actor, singer/songwriter and entertainer Erikka J is known for her rich powerhouse vocals, soulful tenor to soprano range, and commanding stage presence. As a writer, she is dedicated to giving her fans, or "Jewels" as she has named them, meaningful, honest, and relatable lyrics. During her time in Richmond, Virginia a reputation for delivering quality, heartfelt, attention grabbing performances earned her the honor of opening for Grammy-winning recording artist Chrisette Michele. Erikka has headlined events at notable venues such as DC's historic Blues Alley Jazz Club and the Dumfries Summer Concert Series. Though classically trained at DC's Duke Ellington School of the Arts and influenced by vocal staples such as Mary J. Blige and Billie Holiday, Erikka has a deep rooted love for hip-hop that is evident in her delivery. She lives up to her "Natural Born Hustler" mantra with accomplishments such as landing music video placements on BET Soul,,, and Russell Simmons' All Def Digital YouTube channel, as well as lending her voice over talents to notable clients such as Google, Amazon, Apple News+, and the DC Lottery.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. SEO is short for Search Engine Optimization. #VOBOSS

  2. Google, social media, and P2Ps are all search engines.

  3. Optimizing SEO is about making you and your profiles easy to find on these search engines. #VOBOSS

  4. Have the right copy, terms and buzz words on your website to specifically drive searchers to your website.

  5. Adding alt text in photos on your website will help get your site ranked higher.

  6. If you have an easily misspelled name or brand, be sure to get redirects so clients always make their way to your website. #VOBOSS

  7. Your website and online presence should reflect the quality of work & clients you want. #VOBOSS

  8. Look yourself up (bonus points if you use an incognito browser) and observe your findings. #VOBOSS

  9. Clean up your digital presence to ensure all search results are up to date + align with you & your biz. #VOBOSS

  10. Post relevant content often & consistently. #VOBOSS

"Websites are the core of what our online businesses are." - Anne

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >>
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