How to Expand Your Voiceover Business and Find More Clients
With Lau Lapides
I hear this question from voice actors all the time: “I have some great clients, I’m booking work, and I’ve built a business. How do I reach more people?”
It’s a question I’ve asked myself, too. Even when you have repeat clients and a solid foundation, the market can shift, and you may need to find new opportunities. In this episode of the VO BOSS Podcast’s Business Superpower Series, Lau and I talk about what it takes to expand your voiceover business—and why getting more work is about much more than posting on social media.
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Start With Your Mindset—and a Plan
Before you start reaching out to new clients, take a look at your mindset. Lau points out that even established talent are thinking about what comes next. Building a voiceover business means continuing to look for new clients and opportunities, so it helps to approach that work with intention.
I hear students say, “I just can’t get work.” But telling yourself you can’t do something can make it harder to see the steps you can take. Set a clear goal, stay focused, and make a plan that moves you toward it. Positive thinking isn’t a substitute for action, but it can help you stay focused on what you’re trying to accomplish.
Expand Your Skills and Understand the Market
One way to reach more clients is to expand the kinds of work you can do. If you’re only auditioning for commercial jobs, consider whether another genre—such as long-form narration, medical narration, or e-learning—might fit your interests and skills.
That doesn’t mean jumping into a new market without preparation. As Lau explains, you need to understand what that market requires: the skills, demos, equipment, and positioning you’ll need. Research the work and the clients before investing in a new direction. The goal is to align your abilities and materials with the market you want to serve.
Treat Lead Generation as Part of the Job
Voice actors wear a lot of hats. We’re the talent, but we’re also responsible for marketing, sales, and generating leads. Companies invest time and money in finding new customers; we need to make room for that work in our own businesses, too.
Lau suggests reaching out to three new leads a day. That adds up over time, but the important part is building a consistent habit. Make room for outreach alongside your gigs, editing, auditions, and other business tasks. And before you contact someone, make sure you’re ready if they respond: have your website, rates, services, and a clear explanation of what you offer in place.
Build Relationships, Not Just a Contact List
A cold email shouldn’t simply say, “I’m a voice actor. Do you have work for me?” Think about who you’re contacting, what their business needs, and how you might be able to help. A thoughtful introduction can start a relationship, and that relationship may lead to opportunities over time.
You don’t have to focus only on large companies, either. Local businesses can be a place to start. If you already support a neighborhood business, you could offer to create a short video or help with its website or phone system. The idea is to approach people with genuine interest and something useful to offer—not just ask them to hire you.
Get Seen Beyond the Voiceover Industry
A lot of us spend time on social media with other voice actors. That community is valuable, but it may not put you in front of the clients you’re trying to reach.
When I created my podcast, it became a way for people outside the voiceover industry to get to know me through something useful. You can take a similar approach with a topic you’re passionate about. Educate, entertain, or provide something people need. You’re creating exposure and giving people a reason to remember you, without making every interaction a direct sales pitch.
You can also collaborate with people whose audiences are different from yours. Guest appearances, shared projects, and other opportunities to contribute can help you reach new people. Exposure alone doesn’t guarantee work, but it can create a starting point for a relationship.
Make Your Marketing Personal and Strategic
Paid advertising can help you reach people beyond your existing audience, but it requires an investment. Whether you’re considering ads, social media, networking, or direct outreach, think about what you’re trying to accomplish and whether you’re prepared to follow through.
The same goes for representation. If you’re looking to work with new agents, approach that process strategically rather than sending out a mass email and hoping for the best. Ask for introductions when they make sense, and keep building relationships with people who may be able to connect you with new opportunities.
The thread running through all of this is preparation and connection. Know the market you want to serve, make sure your skills and materials are ready, and build relationships with the people in it. Getting more visible can help, but what you do after someone sees you matters just as much.
Podcast Chapters
00:00 – Expanding Your Voiceover Business: Anne and Lau introduce the challenge of finding new clients, even when you already have established work.
01:54 – Start With Your Mindset: Lau explains why intentional habits and a clear plan matter when you’re looking for growth.
03:57 – Expand Your Skills and Markets: Anne discusses adding genres and understanding what different markets require.
05:51 – Get Seen by the Right People: Lau breaks down strategy, preparation, and the importance of knowing what you’re ready to offer.
09:44 – Build Your Professional Network: The conversation turns to rehearsal partners, professional pals, and the value of having people to work with.
11:01 – Work, Experience, and Credibility: Anne and Lau discuss finding the right clients, building experience, and establishing a professional reputation.
13:55 – Reach Out to New Leads: Lau shares a practical daily outreach goal and explains why you need to be ready when someone responds.
17:47 – Build Relationships Through Outreach: Anne and Lau talk about thoughtful emails, a clear pitch, and creating connections beyond the voiceover community.
19:41 – Use Content to Expand Your Reach: Anne shares how creating a podcast helped her connect with people outside the industry.
21:41 – Collaborate and Create Exposure: Lau discusses reaching new audiences through partnerships and sharing value.
24:36 – Find Opportunities in Your Community: Anne and Lau explore local businesses, referral partners, and creative ways to start relationships.
31:12 – Align Your Business With Your Market: They bring the discussion back to matching your skills, materials, and relationships with the market you want to serve.
10 Things to Remember When Growing Your Voiceover Business
Keep looking for new opportunities. Even established talent need to think about where they want to go next.
Start with a clear goal. A focused plan can help you avoid the stop-and-start frustration that comes with feeling stuck.
Expand your skills intentionally. Research a new genre before investing in demos, coaching, or equipment.
Make lead generation part of your workday. Consistent outreach can help you build momentum over time.
Be ready when a lead responds. Have your rates, services, website, and pitch prepared.
Build relationships before asking for work. Learn about the person or business and look for a genuine way to connect.
Reach beyond the voiceover community. Find ways to get in front of the people and businesses that may actually need your services.
Share something useful. Content, collaborations, and appearances can help people get to know you and remember you.
Look for opportunities close to home. Local businesses and professional connections can be a practical place to start.
Stay positive and take action. Growth comes from aligning your skills and materials with your market—and consistently putting yourself out there.
Keep Listening
Listen to the full conversation with Lau on the VO BOSS Podcast’s Business Superpower Series for more ideas on expanding your voiceover business, building relationships, and finding new clients.
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