How to Grow Your Voiceover Business and Find More Clients
with Lau Lapides
“I have some great clients. I’m booking work. I’ve built a business. How do I reach more people?”
It’s a question I hear from voice actors at every stage of their careers—and one I’ve asked myself. Having repeat clients is wonderful, but a healthy business also needs room to grow. Projects end, budgets change, and client needs evolve. Finding new opportunities deserves regular attention, even when you’re busy.
In a recent episode of the VO BOSS Podcast’s Business Superpower Series, Lau Lapides and I explored this challenge together. Growing your voiceover business takes preparation, consistent outreach, and relationships that give people a reason to think of you when an opportunity comes along.
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Give Your Growth a Direction
“I need more work” is an understandable feeling, but it’s difficult to turn into a plan.
What kind of work do you want more of? Are you hoping to build a stronger roster of e-learning clients? Book more commercial projects? Explore medical narration? Develop relationships with production companies?
A specific goal helps you decide where to put your energy. It also gives you something concrete to work toward when business feels slow.
I often hear students say, “I just can’t get work.” That frustration is real. But a more useful question is, “What can I do today to connect with someone who might need my services?”
You can’t control whether a client hires you today. You can control your research, preparation, outreach, and follow-through.
Expand Your Skills With Intention
Adding a new voiceover genre can open possibilities, especially if your business depends heavily on one type of work. The key is understanding what that market requires before investing in it.
Medical narration, animation, commercial work, and long-form narration each have different demands. Success in one area doesn’t automatically prepare you for another.
Listen to examples of the work. Research who hires for it. Understand the performance skills, technical expectations, and marketing materials you’ll need. A qualified coach can help you assess your readiness and develop a realistic plan.
Your interests matter here, too. Look for work you’re willing to study, practice, and pursue consistently. Expanding your services is most useful when you can deliver them confidently.
Make Finding Clients Part of Your Workday
Voice actors wear a lot of hats. We perform, edit, audition, manage projects, send invoices, and maintain our studios. Marketing can easily become the task we’ll get to “when there’s time.”
But finding clients is part of running the business. It needs a place on the calendar.
One practical approach Lau recommends is contacting three new leads a day. That’s roughly 60 introductions in a typical work month. Every contact won’t become a client, but a manageable daily habit gives you repeated opportunities to start conversations.
Choose a pace you can sustain. Set aside time to research potential clients, introduce yourself thoughtfully, and follow up when appropriate. Keeping a record of those connections can help you stay organized and make each interaction more personal.
Before you begin, make sure you’re ready for a response. Can someone easily hear your demos, understand your services, and contact you? Are you prepared to discuss rates, availability, and how you work?
An introduction is much easier to build on when those pieces are already in place.
Give People a Reason to Connect
A message that says, “I’m a voice actor. Do you have any work for me?” puts the responsibility on the recipient to figure out where you fit.
Do some of that thinking before you reach out.
Look at the company’s work and the audience it serves. Does it produce training content? Create videos for clients? Explain complicated products? What makes your experience relevant to those needs?
Your introduction can be brief. Show that you understand something about the business, explain what you offer, and make it easy to hear relevant examples.
You’re starting a professional relationship. Curiosity, relevance, and respect for someone’s time can give that relationship a stronger beginning.
Look Beyond Your Voiceover Circle
The voiceover community offers friendship, support, education, and referrals. I value those connections enormously. Growing your business also requires spending time where potential clients can discover you.
That might mean attending an industry event your clients attend, joining a local business group, or contributing to a community built around a subject you know well.
Creating content can help, too. My podcast has given people a way to get to know me through useful information and ongoing conversation. Over time, that creates familiarity and gives people a reason to remember me.
Your content doesn’t have to focus on voiceover. Food, travel, technology, education, or another interest could connect you with a broader audience. Choose something you can contribute to with enthusiasm and substance.
A helpful article, an engaging video, or a thoughtful collaboration lets people experience your perspective and personality. Those connections can create opportunities you wouldn’t find through auditions alone.
Start With the Relationships Around You
It’s easy to imagine that business growth requires access to a whole new network. Sometimes an opportunity starts with someone you already know.
A neighborhood business may need a welcoming phone greeting. A professional contact may be developing a training course. A production company you’ve worked with may be expanding into a new kind of content.
Pay attention. Ask questions. Learn what people are working on before suggesting how you could help.
Local businesses can be especially valuable places to build connections because you may already understand their customers and care about their success. That gives you a natural starting point for a conversation.
The same care applies to asking for referrals or pursuing representation. Consider whether the connection fits your goals and whether your materials are ready. A thoughtful introduction works best when you can clearly explain what you bring to the relationship.
Choose Marketing You Can Follow Through On
Paid advertising, content creation, networking, and direct outreach all require resources. Some take money; all take time and attention.
Before choosing an approach, decide what you want it to accomplish. Are you trying to bring potential clients to a particular demo? Introduce a new service? Start conversations with a specific type of company?
Then consider what happens next. If someone clicks your ad, visits your website, or replies to your email, is the next step clear?
Give yourself a way to evaluate the effort. Pay attention to inquiries, useful conversations, and bookings so you can make informed decisions about where to keep investing.
A marketing approach earns its place in your business when it helps you connect with the people you want to serve.
Build Relationships People Want to Continue
Your voice may get someone’s attention. The experience of working with you helps determine whether they come back.
Be responsive. Ask good questions. Understand the purpose of the project. Be prepared to contribute a useful idea when a client needs guidance.
Clients remember the people who make their work easier. Reliability, creative thinking, and genuine interest all contribute to that experience.
Growing your voiceover business happens through a series of deliberate actions: developing a skill, researching a company, sending an introduction, following up, and doing excellent work when an opportunity arrives.
Start with a clear goal and make room for those actions in your week. Each one gives your business another opportunity to grow.
For more ideas, join Lau Lapides and me on the VO BOSS Podcast’s Business Superpower Series.
10 Key Takeaways
Give your growth a clear direction. Identify the clients, projects, or voiceover genres you want to pursue so you can focus your efforts.
Turn frustration into action. When work feels slow, choose a practical next step: research a company, make an introduction, or reconnect with a professional contact.
Research before entering a new market. Understand the performance skills, technical requirements, and marketing materials you’ll need before investing in a new genre.
Make lead generation a regular habit. A manageable outreach routine can help you build connections consistently, even when you’re busy with existing clients.
Prepare for the response you want. Keep your demos, website, services, and rate information ready so you can confidently respond to an inquiry.
Make your outreach relevant. Learn about a potential client’s business and explain how your services could support their work.
Connect beyond the voiceover community. Spend time in the industries, professional groups, and communities where potential clients can discover you.
Create content that offers value. Helpful articles, videos, podcasts, and collaborations give people a chance to know your perspective and remember your work.
Recognize opportunities in existing relationships. Local businesses, professional contacts, and referral partners can be valuable starting points for new conversations.
Give clients a reason to return. Responsive communication, thoughtful questions, creative contributions, and reliable work help build lasting relationships.
Episode Chapters
00:00 – Expanding Your Voiceover Business: Recognizing opportunities for growth, even with an established client base.
01:48 – Start With Your Mindset: Using clear goals and intentional habits to move forward.
03:57 – Expand Your Skills and Markets: Preparing to pursue additional voiceover genres.
05:14 – Get Seen Beyond Social Media: Connecting visibility with preparation and a clear target market.
09:44 – Build Your Professional Network: Finding support through coaches, rehearsal partners, and professional relationships.
13:54 – Reach Out to New Leads: Making consistent outreach a manageable business habit.
16:05 – Take Action to Find More Clients: Scheduling lead generation and researching potential clients.
19:22 – Use Content to Expand Your Reach: Anne shares how podcasting helped her connect with audiences beyond voiceover.
23:09 – Consider Paid Advertising: Evaluating the investment and choosing approaches that fit your goals.
24:36 – Find Opportunities in Your Community: Connecting with local businesses and referral partners.
26:51 – Create Exposure Through Content: Exploring promotional videos, influencer marketing, and creative business collaborations.
29:03 – Focus on Relationships, Not Just Your Voice: Building trust through connection and engagement.
31:32 – Align Your Business With Your Market: Matching your skills, materials, and services to client needs.
32:48 – Stay Positive and Build Your Business: Bringing enthusiasm, preparation, and consistent action to business growth.
Listen to the Episode
Join Anne Ganguzza and Lau Lapides on the VO BOSS Podcast’s Business Superpower Series for a collaborative conversation about expanding your voiceover business, connecting with potential clients, and building relationships that support long-term growth.
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