Listener Question – Boss Fix #2

It’s time for the Bosses to answer another one of your listener questions. This week’s episode is all about Freelancer websites and whether or not voiceover actors should participate. Are they beneficial? Or do they tarnish your business’ reputation? Are they low-ball and low-brow? Or a potential source of leads and work? The BOSSES explore it all and Anne drops the biggest BOSS BOMB of the year in this super topical episode.


Quick Concepts from Today’s Episode:

  1. Freelance websites like Upwork,, Nexxt, Task Rabbit, FiVr,, and may others are becoming increasingly popular.

  2. Millennial buyers prefer these platforms to find and hire freelancers like voice actors.

  3. Freelancer sites are not new. They have been around for 20 years. These sites are the pioneers of online casting, the side-hustle and solo-prenuers.

  4. FiVr is still largely seen as a rock bottom, clearing house place to hire talent, even though they have changed their business model.

  5. These sites can help you to learn how to negotiate and advocate on your own behalf. Many of them offer escrow services and ways to secure or ensure payment.

  6. These clients potentially need a lot of handholding.

  7. A lot of new voiceover talent are getting their start on these types of websites.

  8. Try to convert this work into a direct client when possible.

  9. Most of the clients these sites attract have never hired a voice actor before.

  10. Be prepared to add the costs of these sites into the rate you quote for a job.

  11. Your business serves you and you alone.

Referenced in this Episode

Direct links to things we brought up ++

Recorded with IpDTL


>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a boss.

>> Boss.

>> A boss.

>> A boss.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a boss.

>> Like a boss.

>> Rock your business like a boss.

>> Rock your business like a boss.




Anne: Hey guys. Before we get started on today’s episode, we want to share some BOSSolutions. VO BOSS has amazing classes that can help you to self-propel your goals and increase your business and your bottom line. So for both beginning and advanced VO talents, we have our BOSS University.

Gabby: This is like our podcast on steroids, guys. This is me and Anne, at our best, doing what we do, putting our BOSS brains together, right, because two BOSS brains is totally better than one —

Anne: Totally.

Gabby: — and giving you all kinds of webinars and ways that you can improve your BOSSness and BOSSibility.

Anne: Go to and just click on the shop tab.

Gabby: And now, on with the show.

Anne: Welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my gorgeous, entrepreneurial cohost Gabby Nistico. Hey, Gabby.

Gabby: Oh my, thank you. Hello.

Anne: [laughs]

Gabby: I feel the love. [laughs]

Anne: Gabby, I think you mentioned to me the other day that we have a listener question.

Gabby: We do. It is time for another BOSS Fix. I wish we had like a dramatic like drumroll.

Anne: Drumroll, please.

[drumroll starts]

Gabby: Yes, drumroll.

Anne: Not a good drumroll. I can’t.

Gabby: I’ll find something in post. It’s OK.

[both laugh]

[drumroll ends with cymbal crash]

Gabby: So this comes from our good buddy Dave Clark. Dave sent me this. He said “hey, BOSSes, I’m looking at Upwork for the first time ever and seeing mmm rather mediocre talent making some pretty hefty money, upwards of six figures. What the hell?”

[both laugh]

Gabby: “Is it a big no-no to be seen there even if you’re posting a decent rate, say something like $300 an hour? Do you set up an account under a different name? Do you participate? Do you not participate?” He makes a great point. He says “who doesn’t want a piece of $100,000? Thanks for any insight you can offer.”

Anne: Good question. Wow.

Gabby: Right?

Anne: Back in the day, when I first got into voiceover, I spent a good amount of time on the freelancer sites, and back in the day it was, Elance — I think Elance now has become Upworks.

Gabby: So there’s tons of them. I actually —

Anne: Yeah.

Gabby: — have a list up in front of me over the top 20 online freelancer websites. Fiverr, which of course everybody knows about, Upwork,, DesignCrowd,, Nexxt, spelled with two X’s, TaskRabbit is a big one. You hear a lot about, and there’s, there’s loads of others, man. There’s so many of them.

Anne: Well, Gabby, before online pay to plays in the voiceover industry, this is how freelancers, you know, evolved and made money and stayed home. And I think it was, I want to say, back in the early, either the early 2000’s or late 1990’s is when I started noticing them popping up, because that was when everything was starting to happen on the Internet. And people, you know, were trying to make money from, from home and creating their own side businesses. And so I think these sites are the pioneers of online casting, but for multiple industries.

Gabby: Oh absolutely. And you know, you’re right. It was an early technological evolution really of the Internet. And it was the origin of what everybody now calls the side hustle, right? To really get right down into Dave’s question, these sites can be valuable, but there’s varying degrees based on the site’s reputation, and based on the types of clientele the site attracts. So you know, Fiverr you and I have spoken about pretty openly, I think. Neither one of us is a huge fan of Fiverr, even though there’s a lot of data to suggest that they’ve changed their business model a good bit.

Anne: Well they have, oh my goodness.

Gabby: Yeah.

Anne: I mean, over the years, they’ve definitely evolved. I think we were discussing this the other day, Gabby. I believe that the whole escrow model, that’s when it started, you know, people started wanting to have a secured payment. That’s when these places, Freelancer, Elance, whatever sites came out and started doing that because it allowed them to I guess make a little bit of profit, being the middleman, and servicing, and finding jobs for people. So I remember back when there was no escrow, and all you had to do was actually, you know, hustle and negotiate. And so those are the very primal beginnings of my negotiation umm techniques. And I really got a lot of practice because typically people looking for, you know, help or, or services on those sites never had a huge budget, never had a huge budget to pay. So they would go to the sites and then they would offer typically a lower amount. But over the years, the sites have progressed where you can now set a per-hour rate, and if it’s, you know, not abominable, I mean, it can be very respectable.

Gabby: In your case, too, everything you’re saying makes perfect sense because we all know you’re, you’re the techie brain of the two of us. It’s totally up your alley. For me, when I was first introduced to these sites, I was like “mmm I don’t know about this.”

Anne: [laughs]

Gabby: It was [laughs] little bit leery. I thought it was a little strange. I thought it was kind of like “what is this, craigslist for freelancers?”

Anne: Yeah, well you have to be careful. I think it really taught me to be streetsmart or Internet smart? You know what I mean? In terms of being able to deal with potential clients and to not allow them to railroad me into, you know — “I only got $10.” “No. I’m not going to take that job.” And I think for me, it allowed me — again, I’m all about, we’re all — should always be about the opportunity, right, presenting yourself at as many opportunities to get gigs as possible because, hey, I want to make a living out of this career. I don’t want it to just be a hobby. Those freelance websites at the time were good for me in terms of building up my portfolio.

Gabby: And we’re seeing a lot of that now. We’re seeing that these sites are really proving to b