Business of VO – Permission Based Marketing

Don’t become mystery meat in a can! Wait…wrong type of spam…

If you’re struggling with getting responses from your email campaigns – Anne and Gabby are here to help! They’ll go over how to avoid being put in the spam folder, getting more response from your emails, building a legitimate mailing list and some great tools to do it all for you, FASTER!


Quick Concepts from Today’s Episode:

  1. The power is with the recipient

  2. Think of this as a cold call, but a cold email

  3. Put yourself in the shoes of the potential client

  4. On average, only 1% of mass emails are looked at

  5. Permission based lists are either through a company that organizes emails that opt-in to being contacted, or through a list you build through past clients, contacts, etc.

  6. Keep your emails short and to the point

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Share ideas with your own network ++

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Referenced in this Episode

Direct links to things we brought up ++

  1. Bookout Builder

  2. Bookout Blasts

  3. Constant Contact

  4. MailChimp

  5. MadMimi

  6. Radio Mall

Full Episode Transcript

VO: Today’s voiceover talent is more than just a pretty voice. Today’s voiceover talent has to be a boss. A VO Boss. Set yourself up with business owner strategies and success with your host Anne Ganguzza, along with some of the strongest voices in our industry. Rock your business like a boss. A VO Boss.

Anne: Hey, guys. Before we get started on today’s episode, we wanna share some boss solutio