with Erikka J
We all get a lot of spam messages, but how many of us are actually sending cold emails that could be received as junk? This week, Anne & Erikka are here to help you clean the spam from your inbox and get smarter about all this email junk. Developing overall discernment is key, and checking for legitimate business websites, sender domains, and avoiding sketchy links are great starting places. As for sending spam, any #VOBOSS knows that setting up their website, including a professional email signature, and patiently awaiting responses will help, but keep listening for the whole conversation...
In this episode, Anne & Erikka discuss how to spot and combat spam + how to differentiate your messages from spam when cold emailing...
"When you send an email to market, that might be your only shot to make an impression." - Erikka
DC born, Atlanta based voice actor, singer/songwriter and entertainer Erikka J is known for her rich powerhouse vocals, soulful tenor to soprano range, and commanding stage presence. As a writer, she is dedicated to giving her fans, or "Jewels" as she has named them, meaningful, honest, and relatable lyrics. During her time in Richmond, Virginia a reputation for delivering quality, heartfelt, attention grabbing performances earned her the honor of opening for Grammy-winning recording artist Chrisette Michele. Erikka has headlined events at notable venues such as DC's historic Blues Alley Jazz Club and the Dumfries Summer Concert Series. Though classically trained at DC's Duke Ellington School of the Arts and influenced by vocal staples such as Mary J. Blige and Billie Holiday, Erikka has a deep rooted love for hip-hop that is evident in her delivery. She lives up to her "Natural Born Hustler" mantra with accomplishments such as landing music video placements on BET Soul, MTV.com, VH1.com, and Russell Simmons' All Def Digital YouTube channel, as well as lending her voice over talents to notable clients such as Google, Amazon, Apple News+, and the DC Lottery.
Top 10 Takeaways
Quick-share concepts from today’s episode:
Do not click on links in messages from an unknown sender. #VOBOSS
Have an informative email signature to let receivers know you are not a spammer. #VOBOSS
Spam accounts will try to trick you, so be discerning.
Watch out for big brand names that are slightly misspelled. That could be spam.
Companies will not ask you for your information. That is an indication of spam!
Any time you send a message that is unsolicited, it could be perceived as spam.
When using email marketing on a large scale, there are lists that can be purchased where users have agreed to receive email, like a Boss Blast! #VOBOSS
Build an organic email list through website subscribers. When viewers subscribe to your mailing list, it automatically gives you permission to send them emails!
Subscribe to competitor & client email lists to see how they are marketing + how your biz can fulfill their needs. #VOBOSS
Think about spam emails you get and use that to inform your cold email techniques & strategy. #VOBOSS
"I am hyper aware of what email is sent out and coming back to make sure that it won't be perceived as spam." - Anne
Referenced in this Episode
Direct links to things we brought up ++
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More from Anne
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