Your Blueprint for a Thriving Voiceover Year

Anne Ganguzza
Jun 3
3 min read

Updated: Jul 16

with Lau Lapides

BOSSes Anne Ganguzza and Lau Lapides dive into how to cultivate hope and resilience in the ever-evolving voiceover industry. Their inspiring conversation explores discovering your strengths, overcoming challenges, and taking action to achieve your dreams. They emphasize the importance of self-love, nurturing your community, and understanding your true purpose to remain joyful and hopeful. Anne and Lau share practical strategies for educating yourself on industry trends, adapting your marketing approaches to reach diverse clients, and even exploring self-production to build your skills and discover new passions. By embracing change and leveraging your entrepreneurial spirit, they empower voice actors to not just survive, but truly thrive and build the best year ever in their careers.

In this episode, Anne Ganguzza and Lau Lapides explore how to foster hope and build resilience in the constantly changing world of voiceover.

Chapter Summaries

Cultivating Hope and Self-Love:

(00:02) Anne and Lau discuss the essential foundations for a successful year: self-love, gratitude, and community. They highlight the importance of understanding your true purpose and keeping that mission in sight.

The Power of Action and Entrepreneurship:

(03:06) Lau emphasizes taking action on hopeful thoughts. Anne reinforces that voice actors are entrepreneurs and business builders, highlighting the value of their business acumen beyond just vocal skills.

Staying Informed and Market Savvy:

(06:25) The Bosses discuss the importance of monitoring market trends, competitor activities, and using resources like Google to inspire new marketing approaches and discover client opportunities.

Adapting Communication and Technology:

(15:03) Anne and Lau stress the need for voice actors to be flexible in their communication methods (email, text, phone, etc.) to cater to diverse client preferences and effectively utilize technology for auditions and business operations.

Industry Trends and Niche Opportunities:

(19:34) They predict an increase in character and animation in commercials. Anne discusses potential shifts and increased competition in the healthcare/pharmaceutical voiceover market due to administrative changes.

Empowering Self-Production:

(25:21) Lau encourages voice actors to self-produce samples to explore new genres like animation or audiobooks, emphasizing hands-on learning. Anne advises caution with licensing and quality for DIY projects.

Top 10 Takeaways

Embrace Self-Love and Gratitude:

These are foundational for sustained joy and hope in your career.

Foster Your Community:

Surround yourself with people who uplift and support you.

Define Your Purpose:

Having a clear purpose guides your actions and keeps you motivated.

Take Action:

Don't just plan; execute your goals with consistent steps.

Recognize Your Entrepreneurial Spirit:

Voice actors are business owners with valuable business acumen beyond their vocal talent.

Stay Educated on Industry Trends:

Understand market shifts, administrative changes, and how companies are communicating.

Explore New Marketing Avenues:

Don't stick to the same routine; use tools like Google or Chat GPT to find new client pathways.

Adapt Your Communication Style:

Be comfortable communicating via email, text, phone, and other platforms to cater to diverse clients.

Monitor Genre Shifts:

Keep an eye on evolving trends in areas like animation, character work, and potential changes in corporate/medical narration.

Consider Self-Production (Wisely):

Create samples to explore new genres and learn, but be mindful of legalities and professional standards for public-facing work.

Referenced in this Episode

Direct links to things we brought up ++

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