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Podcasting Like a BOSS

with Laya Hoffman

Podcasting is easy, right? Actually, it’s more complicated than you’d think. In this episode, Anne & Laya tell you everything you need to know about creating the podcast of your dreams. From turning your great idea into a finished production to financing & building listenership, your hosts have done the hard work so you don’t have to!

Anne & Laya know how to podcast. Let them teach you how to start + maintain your podcast, from recording all the way to distribution…

"There's no one-size-fits-all podcasting plan." - Laya Hoffman

About Laya Hoffman

Laya Hoffman is an Atlanta based Voice Actor & Podcaster with over 20 years on the mic, specializing in Commercial, Corporate, Promos, and other short form audio projects for forward thinking brands like BMW, Google, Amazon, AAA, Kind Snacks, HBO, ESPN & hundreds more. A former Marketing Exec, Nightclub DJ, and Creative Agency Lead, Laya brings a modern minded approach to her voice work. She is the producer of the She Sounds Like Me Podcast, which she co-hosts with her 8 year old daughter Cyla. Laya is on a mission to advocate for equality, ensuring that all women know they can stand up, speak out and be heard.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. There is no one-size-fits-all podcasting plan. #VOBOSS

  2. Your podcast does not have to be about voice over. Talk about your passions! #VOBOSS

  3. Don't go into podcasting with the idea that you're going to make money from it. #VOBOSS

  4. Consistency is key to developing a listenership. #VOBOSS

  5. Find a good editor who is technically skilled + can tell a good story. #VOBOSS

  6. Be prepared to invest a lot of time into your podcast, especially at first! #VOBOSS

  7. Publish on as many platforms as you can to boost listenership.

  8. The best way to support a podcast is subscribing + leaving a 5 star review. #VOBOSS

  9. Sponsors + advertisers can help finance your podcast. #VOBOSS

  10. Hosting a podcast keeps you top of mind + can lead to VO work. #VOBOSS

"If you're enthusiastic + passionate about a topic, people will listen."- Anne

Referenced in this Episode

Direct links to things we brought up ++

Host your podcast feed on Libsyn or Simplecast
Create your website on Wix or Squarespace
Process your audio on Auphonic
Send out a BossBlast
Recorded on ipDTL

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More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on >>

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