Marketing: Conference Clarity

with Liz Atherton

It’s that time of year when VO folks from around the globe are making plans to attend conferences. And, as always, the questions loom: “Which one(s) should I go to?”, “Why should I go?”, “Are conferences worth the investment?”, etc. Host Anne Ganguzza and special guest host Liz Atherton discuss coffee, conferences, cocoons, cards, carry-aways, and the pros and cons of making the leap from the booth to actual face-time with other VO pros.



Takeaways

Quick Concepts from Today’s Episode:

  1. I have my coffee and that is an important thing!

  2. Jerry Ganguzza – the man of the hour who shows his love through food – and it’s worth EVERY. SINGLE. BITE!

  3. The new year is upon us; it’s time to choose a conference or more!

  4. VO people are truly a business – what better to find trends and opportunities than a VO conference.

  5. VO artists live in the cocoon of their booth – conferences are an excellent way to get out and mingle!

  6. The VO community is VERY supportive!

  7. Experience other creative people helps you to become more creative!

  8. Hanging with like-minded people is where it’s at!

  9. As with ANY work, continuing education is key!

  10. Investing in your business, yourself is a MUST!

  11. Don’t think you can just sit down oneday and be a successful VO artist.

  12. You must prepare, educate, get out, and “go to the away game”!

  13. Go to them all one way or another – they all offer something good, one way or another.

  14. Get the most out of your conference: Your conference is what you make of it!

  15. If you want to spend time networking – do that.

  16. If you want to spend your time learning, do that, too!

  17. Get exposed to all the different exposure that you can!

  18. Plan! Plan! Plan! Your VO conference experience!

  19. Do your research – know who you want to meet and meet them!

  20. TARGET-MARKET SWAG!

  21. Agents/Producers/CDs – avoid being the drooling fan – be professional – no cornering, no stalking!


Referenced in this Episode

Direct links to things we brought up ++


Join us at Camp VO!
Meet Anne at VO Atlanta!
Find out more about Mid-Atlantic Voice Over Conference
Check out OneVoice
This conference and award show is a must see: That’s Voiceover
Learn about VO as a business at VOcation 
Learn from some of the best at VO Mastery
Canadians have conference too!: VO North
For all of our lady VO’s: Voxy Ladies
If you’re a WoVo member, this conference is just for you: WoVOCon
Find out about Castvoices.com 
Recorded on ipDTL
Awesome editing by Carl Bahner


Transcript

>> It’s time to take your business to the next level, the BOSS level! These are the premier business owner strategies and successes being utilized by the industry’s top talent today. Rock your business like a BOSS, a VO BOSS. Now let’s welcome your host Anne Ganguzza.

Anne: Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my special guest cohost, Liz Atherton, the Queen Bee. Hey Liz. How are you?

Liz: Hey, Anne. I’m doing good this morning. How are you doing?

Anne: I’m doing great. I have my coffee, and that’s an important thing.

Liz: Yes, coffee. Always coffee. I have mine too.

Anne: My New Year’s resolutions, well one of them, to lose more than 20 pounds, but you know, I’m intermittent fasting, which means my coffee is black this morning. Normally I take my coffee with all types of cream because I love cream, and Stevia. I don’t do sugar, but I do Stevia. And so right now until I’m out of fasting mode, it’s black coffee with Stevia.

Liz: Good luck with that. It does work.

Anne: It does. It really does. It contains my eating hours to eight hours. So it kind of has to work.

Liz: And you do live with Jerry.

Anne: I know. That’s the thing. He shows his love through food. And so –

Liz: He’s awesome.

Anne: And speaking of, by the way, I am so excited – that just made me think of conferences. Because there’s a conference coming up where Jerry is actually going to be the chef for the conference. What do we call him? The special chef?

Liz: He’s the snack czar. The snack czar.

Anne: The snack czar. [laughs]

Liz: So we came up with a new conference this year called Camp VO, and it’s only 150 campers, and then we have about 30 to 35 what I call VO influencers. In one way or another, they’re participating and will be at camp either as a guest speaker, as a table talker, so that you can share a meal with them, or you can go eat some of the most delicious snacks in the world created by Jerry Ganguzza. Jerry Ganguzza! He’s awesome.

Anne: Yes, here’s a little promo for my hubby, Jerry. But let’s talk about conferences, because it’s the beginning of a new year, and there are always many, many conferences to choose from. I know that I’ve done a previous episode on conferences. It’s good to keep ourselves up to date. Let’s talk about conferences. Are they beneficial or are they just a, you know, money drain?

Liz: So you’re a VO. How do you spend your day? You send it in four padded walls, right, or three, in your case right now, because you’re in that great –

Anne: I’m in the tri-booth. I’m in the awesome tri-booth. Yes, I’m in the three walls.

Liz: Exactly, but you’re in the walls. And you may be talking to somebody like you and I are talking now via headphones and mics, but in general you don’t get that physical bonding. So I think conferences are an excellent way to get out of your cocoon because VO is a huge cocoon industry. You know, that’s what I call the booths, the cocoon. Conferences are remarkable because you get to actually go to a place where you’re sitting with other people who do what you do. And you know that that’s not that many. When you go to the grocery store, and you meet somebody, say “what you do for a living?” “I’m a voiceover artist.” “Nice.” They just don’t necessarily know what it is.