Live Announce Hustle

with Kesha Monk

And the BOSS Award goes to… this week’s episode in the Entrepreneur Hustle Series! Anne and special guest co-host Kesha Monk talk about a VO niche – Live Announce. How do you break into this voiceover specialty? Is it right for you? It’s a different kind of pressure, but if you’re a VO “nut,” you’ll love it! Not surprisingly, success is all about doing your research. 



Takeaways

Quick Concepts from Today’s Episode:

  1. Sometimes networking online can pay off and lead you to life-changing voiceover career opportunities

  2. These friends (and the universe) may introduce you to new genres and niche industries

  3. Live Announce is where you serve as the announcer for an award show or event, live at the event

  4. Live Announce is unique because it requires special skills, takes place live, and you cannot edit

  5. One way to get into Live Announce is to look at the events you want to announce, research, watch the credits, and reach out to the producers

  6. Get yourself virtually in front of the people who make the decisions 

  7. The pandemic has made some key decision-makers more accessible than they used to be

  8. Randy Thomas was the first woman to announce the Academy Awards, the Tony Awards, the Screen Actors Guild Awards, and the Miss America Pageant. Because of this, Live Announce is now more of an equal opportunity genre, regardless of gender

  9. Don’t give up when you first start contacting people. A “no” might evolve into a “yes”

  10. Start with smaller, local award shows to get yourself in the door

  11. The pandemic has taken awards shows virtual, but this work can still be done from your home studio

  12. For Live Announce, sometimes you get to walk the red carpet, but it also comes with the additional pressure of performing live

  13. Live Announce scripts typically come out the day before the show and might have last-minute changes. You have to think on your feet

  14. Award shows can be hectic. When you put on your headphones, you have multiple people who are talking at once

  15. Knowing how to pronounce people’s names is a big part of Live Announce – meet with producers before a session and ask them to pronounce the names out loud

  16. Stay in tune with the industries that you want to announce for. Do your homework

  17. If you have a lot of experience with pre-recorded announcements or phone systems, these skills may transfer to Live Announce

  18. Visualize yourself being successful. Envision yourself saying the names correctly and succeeding

  19. If you want to do Live Announce, you’ll need a separate demo for this category 

  20. Put your strongest work at the beginning of any demo

  21. A Live Announce demo should show a variety of moods and emotions


Referenced in this Episode

Direct links to things we brought up ++


KESHA
VOICEOVER
LIVE ANNOUNCER
Hear Kesha live in action at the Soul Train Awards
Here’s Kesha on the “red” carpet
Learn more about Randy Thomas here
Recorded on ipDTL

Transcript

>> It’s time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry’s top talent today. Rock your business like a boss, a VO BOSS! Now let’s welcome your host, Anne Ganguzza.

Anne: Alright, everyone. Welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with the amazing Miss Kesha Monk. Hey Kesha!

Kesha: Hey ladybug, how’s it going?

Anne: I’m doing good. How about yourself?

Kesha: I’m, well, better now that you’re here with me.

Anne: Aww.

Kesha: [laughs]

Anne: Kesha, you know, it’s funny, I think about how we met so long ago, with one of our favorite colleagues, and for you I think a mentor, and that was when we met at Voiceover Mastery.

Kesha: Yes.

Anne: At Randy Thomas’, Randy Thomas’ place down there.

Kesha: She is so yummy. I just love her. She is so unbelievably yummy. Yeah.

Anne: And I think back then you were training with her, is that correct? You were just starting to train with her, or you were just investigating voiceover when we met?

Kesha: Let me tell you how that happened. Honestly one day Randy contacted me on LinkedIn. And she just said, you know, “you’re into voiceover. I think we should be friends.” That’s really how it started.

Anne: Was it radio, was it because you were both in radio, and she knew you were getting into voiceover?

Kesha: You’re gonna have to ask her. You’re gonna have to ask her that. I don’t know why. I’m really thinking it was divine intervention.

Anne: Yes.

Kesha: You know?