top of page

Negotiation Strategies for Digital Voice

with Maria Pendolino

Know the value of your VO worth! Anne welcomes voice talent and rate negotiation expert, Maria Pendolino. They cover red flags in contracts, rate setting in an evolving industry, and how to educate clients on what you really provide as a talent and as a #VOBOSS.

In this episode, Maria Pendolino shares her thoughts on negotiation within the AI landscape, contract red flags, and more…

"Understand the services you provide, the industry standards for these rates, and find language to educate clients." - Maria

About Maria

Maria Pendolino is an award-winning voiceover actor who has been sharing her talents for over 15 years. After beginning her career in the musical theatre and film world, she pivoted to VO and has never looked back. She is the brain behind “Blue Wave Voiceover” and “Millenial Voiceover” and the recipient of many awards including the Voice Arts Award for Best Voiceover Performance in 2017 and 2018. Maria is a leader in the industry, teaching talents how to advocate for themselves financially.

Top 10 Takeaways

Quick Concepts from today’s episode:

  1. We need to be good negotiators to be successful

  2. Become educated on the value of your work

  3. Consider all aspects of your business as part of its value

  4. Create a team and rely on their help and judgement

  5. Actors tend to have a scarcity mentality, this can limit our potential

  6. Don’t be afraid to negotiate and mark up a contract

  7. Specify that you retain the copyright to your audio

  8. Don’t be afraid to walk away from a job if they will not negotiate.

  9. Companies seeking lower prices may exclusively switch to AI voices

  10. Genres that truly require good acting are unlikely to hire AI voices

"We need to be good negotiators to be successful." - Anne

Referenced in this Episode

Direct links to things we brought up ++

Visit Maria’s website:
Learn more about Blue Wave Voiceover
Find out more about Millennial Voiceover
Recorded on ipDTL

Love the episode? Let our listeners hear from you!


Keep Listening...

Catch VOICE AND AI: The Voice Creation Experience with Tim Heller

Please rate & review us on Apple, Google, and Amazon



More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her take each week on VO BOSS or register for an event on >>

Want to hear about great things happening in AI?
robot heart
The Case for AI

While it's understandable to be cautious and maybe even somewhat nervous about what the future holds, the truth is, AI is making amazing, beneficial, and valuable things possible. Anne highlights a few...


New episodes every Tuesday morning...