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ROI and You

with Tom Dheere

This episode is all about maximizing your business potential, whether you're just starting out or already established in the market.  Learn how to leverage casting platforms for direct bookings and master direct marketing strategies. This episode is packed with actionable insights to increase your return on investment. Implementing mid-year performance reviews can be a game-changer for your business, using powerful tools like cash flow spreadsheets and client churn reports to meticulously track your financials and client engagement. Discover the added value of integrating financial data to set and achieve your financial goals, ensuring sustained success. Explore how to turn one-off projects into recurring gigs and the crucial role of tracking booking sources. Learn how to use social media, direct emails, and client referrals to build a solid client base.

This episode will help you get the best return on your investment in your business.



Chapter Summaries

(00:02) Analyzing Voiceover Business With Strategic Spreadsheet

Business evaluation includes a mid-year review, client engagement analysis, and detailed financial tracking for sustained success.


(12:34) Maximizing Voiceover Business Analytics

The journey to secure recurring voice-over gigs, tracking booking sources, and utilizing marketing strategies for business success.


(21:26) Understanding Voiceover Business Analytics

Evolving marketing strategies for the voiceover industry, including persistence, analytics, and transitioning to online casting sites.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Mid-Year Performance Reviews: Conducting mid-year performance reviews is crucial for evaluating business growth and making necessary adjustments to strategies in the voiceover industry.

  2. Financial Tracking Tools: Utilize cash flow spreadsheets and client churn reports to meticulously track income, expenses, and client engagement. Integrating financial data can further enhance financial tracking and goal setting.

  3. Turning One-Off Projects into Recurring Gigs: Building long-term relationships with clients can turn one-time projects into recurring gigs. For example, a single project about bananas led to subsequent projects on shrimp and avocados without additional auditions.

  4. Leveraging Platforms and Direct Marketing: Pay-to-play platforms can be valuable for securing direct bookings. Direct marketing strategies, especially in niche sectors like political voiceover, are also essential despite potential challenges.

  5. Social Media and Email Marketing: Effective use of social media, direct emails, and client referrals are key strategies for building a solid client base in the voiceover industry.

  6. Importance of Quality Demos: Producing high-quality demos is crucial for attracting clients and showcasing your voiceover capabilities. These demos should be strategically marketed and easily accessible on your website.

  7. Client Retention and Referral Strategies: Focus on retaining clients and leveraging referrals to expand your client base. Long-term clients who don't require re-auditioning can significantly contribute to sustained business success.

  8. Analyzing Business Performance: Regularly analyze business performance using detailed metrics such as client churn rates, booking sources, and revenue from different genres and portals. This helps in understanding what strategies are working and what needs improvement.

  9. Persistence in Marketing: Persistence is key, especially in challenging sectors like political voiceover. Even if initial marketing efforts don't yield immediate results, continued efforts can eventually lead to success.

  10. Adapting to Industry Changes: The voiceover industry is constantly evolving. What worked in the past may not work now. Being adaptable and continually updating your strategies based on current industry trends is essential for long-term success.


Referenced in this Episode

Direct links to things we brought up ++


Recorded on ipDTL - get it here >>
Book a free 15-minute consult with Tom at https://www.vostrategist.com/service-page/free-consult 
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Anne Ganguzza - female voice talent with blond hair, black glasses and red lipstick. She is smiling at the camera and wearing blue headphones.

More from Anne Ganguzza

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>



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