with Laya Hoffman
VO is a marathon, not a sprint. Anne and series co-host Laya Hoffman kick off the Modern Mindset series with an honest look at the voice business from a fresh perspective. They discuss learning from industry trailblazers, mental and physical health in the booth, and the financial reality of voice over.
In this episode, we'll dive into what it takes to physically & mentally thrive in the modern VO world + ways to elevate your business in and out of the booth...
"We must work from a place of gratitude to grow the industry." - Laya Hoffman
Laya Hoffman is an Atlanta based Voice Actor & Podcaster with over 20 years on the mic, specializing in Commercial, Corporate, Promos, and other short form audio projects for forward thinking brands like BMW, Google, Amazon, AAA, Kind Snacks, HBO, ESPN & hundreds more. A former Marketing Exec, Nightclub DJ, and Creative Agency Lead, Laya brings a modern minded approach to her voice work. She is the producer of the She Sounds Like Me Podcast, which she co-hosts with her 8 year old daughter Cyla. Laya is on a mission to advocate for equality, ensuring that all women know they can stand up, speak out and be heard.
Top 10 Takeaways
Quick-share concepts from today’s episode:
Voice over is much more than acting and vocal performance - it is a business #VOBOSS
This business requires commitment - energetically, financially, physically, and emotionally #VOBOSS
Trust the process. It will take longer than you think #VOBOSS
Use the stories and experiences of people you look up to in the industry as shortcuts to your success #VOBOSS
Know the difference between who is giving you advice vs. trying to sell you something #VOBOSS
Everything you’ve learned in previous roles apply to your #VOBOSS business.
Having a modern mindset means evolving with an industry to stay successful. Pay attention to trends, learn new lingo, and be open to younger voices shaping the business. #VOBOSS
Learn about the industry, your colleagues, and yourself before jumping into scripts and demo production
The reality of VO includes a lot of auditions, rejection, and days alone in a booth #VOBOSS
Patience, self care, and community are essential to combat the early days, months, and years of your business
"Having a modern mindset and experience out in the world can help make your business a success." - Anne Ganguzza
Referenced in this Episode
Direct links to things we brought up ++
Learn more about Laya
Listen to She Sounds Like Me
Recorded on ipDTL
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Motivation comes from momentum, says Anne...
If there is one thing that I have learned after my years of experience in this industry, it's that if you want to be a successful voice-over talent, you must also be a successful entrepreneur.