with Tom Dheere
How do you determine your worth as a voice actor, especially when you're just starting out? Join Anne and Tom as we unravel the complexities of setting rates in the voiceover industry. We challenge the misconception that newbies should work for less and emphasize the need for a solid base studio session fee. From understanding SAG-AFTRA and Global Voice Acting Academy (GVAA) rate guides to navigating the nuances of broadcast and non-broadcast work, we provide practical insights that empower you to establish your value right from the get-go. Efficiency and quality are your best allies in commanding higher rates and securing repeat clients. Learn the essential strategies for managing your career, from cultivating new leads and staying updated on market trends to understanding client churn. We'll share actionable advice on how to keep your pipeline full and stay ahead of the curve in this ever-evolving industry.
This episode isn't just about setting rates; it's about sustaining a successful voiceover business.
Chapter Summaries
(00:01) Achieving Success in Voiceover Industry
Understanding rate guides, setting rates for different jobs, and the importance of agents in negotiating broadcast work.
(13:53) Navigating Voiceover Rates and Audition Techniques
Efficient project delivery, cultivating leads, staying informed, and adapting to industry trends are essential for a successful voiceover business.
(23:43) Voiceover Rates and Audition Strategies
Enhance audition skills, track rates and bookings, and convey value to attract discerning clients as a voice actor.
Top 10 Takeaways
Quick-share concepts from today’s episode:
1. Establishing Your Worth: It's crucial for both new and experienced voice actors to determine their value in the industry. Newcomers should not undervalue themselves by working for less, as rates can fluctuate regardless of experience.
2. Understanding Rate Guides: Familiarize yourself with rate guides such as SAG-AFTRA and the Global Voice Acting Academy (GVAA). These guides provide benchmarks for setting rates, although every job can have unique pricing nuances.
3. Base Studio Session Fee: Always have a minimum fee for stepping into the studio, known as a base studio session fee. This ensures you're fairly compensated for your time and effort, regardless of the job's specifics.
4. Navigating Broadcast and Non-Broadcast Rates: Learn the differences between broadcast (radio, TV, internet streaming) and non-broadcast (e-learning, corporate narration) work. Broadcast work typically includes session and usage fees, while non-broadcast work may vary in pricing models.
5. Efficiency and Quality: Demonstrating efficiency and quality in your work can help command higher rates and secure repeat clients. Good project management and delivering high-quality work are essential for long-term success.
6. Personal Investment in Training: Invest in training and performance coaching to enhance your audition skills. High-quality auditions increase your chances of booking jobs and commanding higher rates.
7. Maintaining a Rate Sheet: Keep a detailed rate sheet to track your bookings and avoid undervaluing your services. This helps in maintaining consistent pricing and understanding your market worth.
8. Psychological Aspects of Pricing: Higher rates can convey higher value and attract clients who appreciate quality. Pricing yourself correctly can set a professional tone and draw in discerning clients.
9. Market Trends and Client Churn: Stay updated on market trends and understand client churn. Continuously cultivate new leads and assess current rates to keep your pipeline full and adapt to industry changes.
10. Community and Continued Learning: Engage with the voiceover community for support and continued learning. Join platforms like VOPeeps.com and VOBOSS.com for exclusive tips and strategies to elevate your business.
Referenced in this Episode
Direct links to things we brought up ++
Recorded on ipDTL - get it here >> Check out the GVAA Rate Guide
Book a free 15-minute consult with Tom at https://www.vostrategist.com/service-page/free-consult
Join Voice123 >>
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