*Notification* *Post* *Tweet* *Swipe* *Click* *Snap* *AHHHHHHHH!*
Ok. Real fact time. In the month of June (2017), over TWO BILLION people were active on Facebook. BILLION! WIth a B! And that’s JUST Facebook.
In our daily lives, Instagram, Twitter, LinkedIn, Snapchat…(does MySpace still exist?) are also a constant presence. There are so many places to get social, it’s hard to know where to spend your time, or even make an account! This is especially tricky when it comes to marketing for your business. Time is money and you don’t want to get stuck in a social media wormhole during prime business hours! Anne and Gabby talk about how to avoid that, along with where you can use your social media time most effectively and which sites you should incorporate into your marketing plan.
Quick Concepts from Today’s Episode:
Be careful what you post on social media. Remember, your social media posts reflect on your business, even on your personal page.
Use the social media platform that your clients are going to use. Make yourself visible in the client space, don’t just network with other voice artists.
Facebook has the largest social media impact. Consider taking out a Facebook Ad for your business.
Find ways to monetize your passions. If you already spend time taking pictures of your cats, for example, find a way to make that a part of your business.
Set a social media schedule so you can use social media in a productive way for your business.
Referenced in this Episode
Direct links to things we brought up ++
Anne loves taking pictures of her cats, and made their own brand: Check out Studio Cats Here!
VO Peeps! Anne’s First Facebook Group!
Full Episode Transcript
VO: Today’s voiceover talent is more than just a pretty voice. Today’s voiceover talent has to be a boss, A VO BOSS. Set yourself up with Business Owner Strategies and Success with your host Anne Ganguzza, along with some of the strongest voices in our industry. Rock your business like a boss, a VO BOSS.
Anne: Welcome to the VO BOSS Podcast. That’s VO BOSS, Business Owner Strategies and Success. I’m your host Anne Ganguzza, along with my lovely, beautiful co-host, Gabby Nistico. Hey, Gabby.
Gabby: Oh, hi, Anne.
Anne: Gabby, today we’re going to talk about a huge, broad topic in helping grow your voiceover business, and that is social media.
Gabby: Oh, boy. This is your jam, girl.
Anne: Well, there’s a lot to talk about.
Gabby: Oh, I know.
Anne: A lot to talk about. There’s a lot of chaos out there in social media, and I think that over the years it exponentiates, and it’s hard to figure out, what do we listen to? Where do we go? What platform should we be on? How do we market our business on it? There’s so many questions. I get this all the time.
Gabby: There really is.
Anne: I’m sure you do too, about how to effectively use social media to market your business, and not spend thousands of hours on social media not conducting business.
Gabby: Well, look, I will say right from the start here, you’re in the driver seat on this topic. I am totally just in the passenger seat next to you, so you go for it. Dive right on in.
Anne: Well, thank you, Gabby. But I think you’re more than in the driver’s seat here, or the passenger’s seat. I think, yeah, I think you’re just being modest over here. So I will start though and say that there are a lot of people out there that use social media to be social. And when it comes time to using social media for your business, they don’t know how to go from personal social, to business social. And I think it’s so important that you recognize the difference between the two of them. And I know that there’s a lot of people out there that are part of Facebook groups, that are part of Twitter chats, Instagram. Where do you even begin? And so what I want to just take from the get-go, is that how you conduct yourself on social media is how people will see you and your business. And so one of the, I guess, prime rules that I have for conducting myself on social media is to understand that everything that is put onto social media by you is a representation of you and your brand and your business. And if you want to get–
Gabby: Very true.
Anne: If you want to get personal, then I say use text chats, or pick up the phone, or go out for a cup of coffee, and really start to take a look at social media as something for your business only. And conduct your social, either in another account or in a different way, because I think, Gabby, you’ve been there, and I know I’ve been there multiple times, we go through, let’s say, a Facebook feed, and we’re reading something, and somebody will say something that just sets us off, or we look at it, and we’re like, “Really?” And I think that that speaks volumes. Keep in mind that if you’re that person that’s posting that controversial text that we’re all going, “Really?” that we have in our own minds, we have already kind of put you off to the side if we don’t agree, or we get angry, or there is an emotion that is evoked in us that is perhaps on the negative side. And it only takes one post, really, because I kind of don’t forget when somebody’s posted something idiotic. So you have to be really careful that what you’re putting out there on social media is not representing your business in a negative light.
Gabby: Well, and keep in mind too, I mean, you say idiotic, and I know what you mean when you say that, but that’s like an almost, unto itself, that’s a subjective idea. You know? What’s idiotic to one is not idiotic to another. I think the thing to remember is there’s difference between being fun, being silly, being lighthearted, maybe poking fun at something, but then what Anne’s really talking about is the folks who cross the line, when it becomes heavily political, when it becomes very venomous, when it becomes personal to the point where you go, ooh, this is not something that you would feel comfortable talking with, let’s say, out in the open in your office or your place of business, so why are you doing this on your social page?
Anne: Gabby, I have question for you. Have you ever taken a screenshot of something in social media that was offensive, or anything to you, any extreme emotion–
Gabby: Oh yeah.
Anne: And then pass that along to your friend in a private text message?
Gabby: Yeah, of course.
Anne: Yeah. And so remember folks that when you do something like that, that it’s very possible for anyone to take a screenshot and then share that privately with another group, I call it the social media underground, any other group, and make comments, and pass judgment, so to speak, if they choose to, or just discuss. I mean, “Can you believe?” or, “Look at, this is what I just saw.” And so then there’ll be another kind of second channel discussion on that. So I want you guys to just think about that, think about how you act in social media in a social way, and realize that if you’re taking screenshots, or your private messaging somebody about how somebody else is acting, kind of put that into perspective and think about what you post before you hit that enter key.
Gabby: I think what people need to remember is that it is still a part of the internet, it never goes away.
Anne: Embedded in aethers.
Gabby: It is there for all, I hate to say it, in a sense it’s there for all eternity. There’s always a way to call it back up. There’s always a way for it to resurface. Even if you delete it, it’s never really deleted, so that’s important for people to know. And for the sake of understanding, ’cause you said something important earlier about how people are always asking you, you know, which platform should I use, all that good stuff. Let’s talk a little bit about the demographics of social media users, and where you’re likely to find certain groups of people. Who’s using it what?
Anne: Well, that’s an excellent question, and that’s something I get all the time. I think right now when we are on social media a lot people that are new to the industry are necessarily thinking about where their potential client is in social media, and what we tend to do is kind of just group ourselves together with other voiceover artists. And to be honest with you, that’s great for us to have the networking and the community, however, it’s not the place that you’re going to be advertising your services, or you’re not going to be able to access your potential clients, perhaps, on that same platform. So one of the biggest things you’ve gotta think about is, where does your potential client sit in social media? Now, I’m gonna go ahead, and this is probably no