Marketing: Content Marketing for VO – Part 1

with Pamela Muldoon

VO Boss and Host Anne Ganguzza is joined by Pamela Muldoon, a veteran Content Marketing consultant and VO talent. What is Content Marketing and why should every VO talent better understand this form of marketing? Get the content marketing basics on this episode of VO Boss! There was so much to talk about, we had to split it into two episodes. Get ready to take copious notes and listen to Content Marketing for VO Part 1!



Takeaways

Quick Concepts from Today’s Episode:

  1. What is Content Marketing and why should VO talent care about this form of marketing?

  2. VO talent need to take on a content marketing mindset.

  3. Stop marketing to each other and create content that solves a problem for your target audience.

  4. You have to know who your buyer is; who is it that is actually purchasing your voiceover services?

  5. You must define your buyer persona and align that persona to a customer journey.

  6. Follow the new rules around email marketing. It’s just going to continue to become the norm vs. the exception.

  7. Let’s use a real-world example to show how to create a content marketing approach.

  8. Create a problem/solution list of that your target audience has around your industry and services.

  9. Make what you do easy for your client. Knowing your persona will ensure you are doing what makes their life easier.

  10. Content can be the lead magnet that drives your buyer persona into your database.

  11. Content done well can be a great way for your audience to be found via SEO, keywords, etc…

  12. The fear of other talent within your industry to take your content and re-use it comes from a scarcity mindset vs. abundance mindset in your business.

  13. You may be special in how you create and deliver your content, but in the end, the majority of your content is not a brand new idea. But only you can be you.

  14. Build an audience from your content and they will see you as the ‘go-to’ person for that information.

  15. Content marketing forces us to think bigger and become more creative with how we market to our target audience.


Referenced in this Episode

Direct links to things we brought up +


Read Anne’s Blog on email marketing
Reap the rewards of direct marketing with a VO BOSS Blast
Check out Pamela Muldoon’s Website
Recorded on ipDTL
Awesome editing by Carl Bahner

Transcript

>> It’s time to take your business to the next level, the BOSS level! These are the premier business owner strategies and successes being utilized by the industry has top talent today. Rock your business like a BOSS, a VO BOSS. Now let’s welcome your host Anne Ganguzza.

Anne: Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with special guest host Pamela Muldoon. Hey Pamela!

Pamela: Woohoo! Crowd goes crazy, Anne. [laughs]

Anne: Thanks so much for joining us.

Pamela: Oh, you’re so welcome. It’s great to be here. I’m excited to be a part of the show.

Anne: Pamela is such a treat. I’m super pumped to have Pamela as part of our content marketing series. Let me tell you a little bit about Pamela as per her bio which is amazing, by the way. Guys, we have a bio podcast. If you don’t realize how important your bio is, go back and listen to that. But anyways, I’m always in awe of Pamela because she’s been working in the content marketing world for, oh my goodness, I want to say at least 20 years. Pam, Is that correct?

Pamela: I’ve been doing marketing believe it or not for 30 years.

Anne: Look at that.

Pamela: I’ve been in content marketing since it became an industry in about 2010, is when it really became an industry. Probably before that there were some digital presence of this thing called content but it hadn’t actually formulated as an industry until about 2010, 2011.

Anne: Well, let me tell you what struck my eye in your bio here, and we’re gonna talk about content marketing in this episode. You’ve been listed as one of the top 50 women in content marketing and named one of the 20 women to watch from the Sales Lead Management Association. Man, that’s good stuff. I’m super proud of you, Pamela.

Pamela: Thank you.

Anne: Like a mother.

[both laugh]

Pamela: You’re so sweet. Thank you.

Anne: You’ve also been professionally podcasting since 2009, and you hold this very special place in my heart because, BOSS listeners, I don’t know if you’re aware, but back in the beginning of BOSS, Pamela and I actually were kind of the grassroots foundation. I had Pamela on board to help me develop the podcast as we had envisioned it, and really, Pamela was an amazing help to me because of her experience in podcasting. And unfortunately at the time, I believe you were relocating for a job and then it became a full-time thing. And so you ultimately didn’t end up being a cohost with me for a while, actually until now.

Pamela: Yeah. So I believe, you know, everything is perfectly timed for a reason, right?

Anne: Yeah, exactly.

Pamela: But you’re right. Yeah. I watched a growth and the way this podcast has been thrown out into the world with a little bit of, you know, motherly love as well. [laughs] Because yeah, that was a couple of years ago, four years ago actually , Anne. Can you believe that?

Anne: I know. God.