Purposeful Business

with Lau Lapides

What gets you through the hard days? Purpose. It's what keeps you going when things are tough and when life seems overwhelming. Purpose is your why. Your VO biz is not just a job, it's an expression of who you are and what matters most to you. This week, Anne & Lau talk about what purpose is, why it matters (and why it doesn’t have to be all about profits), + how you can identify your business' purpose. They also discuss ways to make sure that your clients, agents, and peers can feel your passion in your presence + hear it in your voice. Finally, they talk about how clear communication of your purpose can help align you with other people who share similar visions and goals.


In this episode, Anne & Lau discuss what it means to have purpose beyond profit + why it's important for your business and your sanity.

"Purpose is addictive." - Lau

About Lau

Lau Lapides is Founder & President of Lau Lapides Company, a boutique coaching, training & production company for voice talent and actors. It has its headquarters in Boston with satellites in NYC, Miami and LA. Programs include hybrid online & in-person workshops, seminars, one-to-one personalized coaching, + showcases in NYC/LA and online. Lau’s media and broadcasting career coaches all work in television, film, radio and theatre. Their voices can be heard around the world.



Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Purpose is what gets you through the hard days. #VOBOSS

  2. Have purpose beyond profit.

  3. Know the value you bring to your market and the world.

  4. Your purpose should be specific.

  5. Humans are wildly complex and are multi-purpose, so don’t get caught up with having only one purpose. #VOBOSS

  6. Your clients, agents, and peers will be able to feel your passion in your presence + hear it in your voice.

  7. Put into the world exactly what you wish to receive back. #VOBOSS

  8. It’s not about your job or task, but your connection with the end user.

  9. Similarly to goals, you can have short and long term purposes. #VOBOSS

  10. Making your purpose clear to clients and peers will align you with those who have a similar vision.


"It is essential to bring our purpose into our business every day." - Anne

Referenced in this Episode

Direct links to things we brought up ++


Recorded on ipDTL - get it here >>
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More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>



Purpose Beyond Profit

Purpose is an important part of any business, and can be thought of as the reason that a company exists or does what it does. It's a quality that can set apart great businesses from average ones. It requires us as leaders within our organization to make decisions based on values rather than profits alone. By developing your company’s purpose, you can focus on its core competencies and keep it relevant in an ever-changing world. Here are some key concepts to consider when incorporating purpose into your business...



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