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Pivoting for Success

with Lau Lapides

The voice over industry is always changing. Pivoting for success is about preparing for that change and learning how to adapt. Anne & Lau are very experienced with pivoting professionally. How else could they keep their businesses thriving for 15 years? Pivoting is not just about immediately making changes to your process, but exploring your options. It’s about taking a step back, looking at what you are doing and asking yourself“Is this working? Is this the right thing?” There's an incredible amount of pressure to stay ahead of the curve and keep up with the latest trends & tech. If you’re not learning new things, you’re falling behind. Don't sweat it, Bosses. Anne & Lau are here to help you embrace these shifts + take advantage of bigger & better opportunities...

In this episode, Anne & Lau teach you how to innovate, educate, and pivot your business towards success alongside market changes...

"You should be in the business of staying in business." - Lau

About Lau

Lau Lapides is Founder & President of Lau Lapides Company, a boutique coaching, training & production company for voice talent and actors. It has its headquarters in Boston with satellites in NYC, Miami and LA. Programs include hybrid online & in-person workshops, seminars, one-to-one personalized coaching, + showcases in NYC/LA and online. Lau’s media and broadcasting career coaches all work in television, film, radio and theatre. Their voices can be heard around the world.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Sit down and think what will happen if the industry changes. What will you do?

  2. Prepare & train yourself to be able to evolve and pivot as the industry changes.

  3. Be in the business of staying in business.

  4. Look at big companies who have been in business for 50+ years and see how they’ve pivoted over the years.

  5. Instead of running from tech, learn to incorporate it into your business.

  6. Building a business is about innovation.

  7. Think of 3 things that are directly related to your business that you can learn about and potentially pivot towards.

  8. You are expansive. Don’t limit yourself.

  9. Educate yourself on what is coming in the industry will help you learn how to pivot.

  10. Take the time to innovate new ideas & avenues for your business outside the booth.

"I love being a voice actor more than anything, but I credit my success to my ability to run a business and pivot when necessary." - Anne

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Work with Lau >>


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More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on >>

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