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Vocal Branding

with Lau Lapides

Your vocal brand is the key to getting noticed in this world of noise. It’s much more than just the sound of your voice. It's who you are, what you believe in and what matters to you. Anne & Lau discuss what goes into a vocal brand & what you can do to develop yours. Vocal branding is all about uncovering your uniqueness in order to let it shine through in every project you take on. Take time to get to know yourself. What matters to you? Why are you a voice actor? A voice is like a fingerprint: no two are exactly alike. Once you've figured out what makes your vocal brand stand out, it's time to learn how to harness it. The key here is authenticity. And it's not just what you say—it's how you say it. Figuring out how to combine all these elements into one cohesive brand can seem overwhelming, but don’t worry! Anne & Lau are here to show you how it’s done.

Anne & Lau talk vocal branding, which is more than just your vocal sound. It's that unique spin only you can bring to your work...

"No one in the world has the voice you have." - Lau

About Lau

Lau Lapides is Founder & President of Lau Lapides Company, a boutique coaching, training & production company for voice talent and actors. It has its headquarters in Boston with satellites in NYC, Miami and LA. Programs include hybrid online & in-person workshops, seminars, one-to-one personalized coaching, + showcases in NYC/LA and online. Lau’s media and broadcasting career coaches all work in television, film, radio and theatre. Their voices can be heard around the world.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Your vocal brand needs to be front and center.

  2. Uncover that uniqueness in your voice.

  3. Your essence & personality are mixed into your vocal brand.

  4. Range is about acting, not your vocal tones.

  5. Ai has nothing on human authenticity.

  6. It’s hard to put into words why certain performances move us deeply. It is even harder to harness that yourself!

  7. Bring your unique vocal brand to every niche & genre.

  8. Your vocal branding can shift due to the context.

  9. Demos show off your different vocal brand styles.

  10. Be open to learn. There is always room to make your branding better.

"We are a product of what we have listened to throughout the years." - Anne

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Work with Lau >>


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More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on >>

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