Marketing: PassionPreneur

with Pamela Muldoon

VO BOSS Anne Ganguzza and special guest co-host Pamela Muldoon discuss what it means to be a PassionPreneur. We do voice over because we love it! Following your passion presents unique challenges and benefits. The Bosses discuss time management, having multiple passions, and how to make the most of doing what you love!


Quick Concepts from Today’s Episode:

  1. We play different roles in different industries we play in!

  2. You can be multiple passionate-preneur, and you don’t have to apologize for it or explain yourself.

  3. You do not have to be full time to be considered a professional.

  4. There is sometimes an unspoken/unwritten judgment if you’re not full time.

  5. Pamela says: “I work within a trifecta of passions: my ultimate goal is to do what I want, where I want, when I want. Period.”

  6. Type A’s don’t just want to do something, they want to do it well.

  7. Pamela says: “I want to follow through. We all know life happens and that’s why we have good friends in business, but at the end of the day, I’m going to do what I can to make this happen because I promised I would.”

  8. Pamela says: “I have dreams and I have goals that go beyond where I’m at today. At the same time, I’ve specifically chosen where I can naturally fit well but also the genres that allow me a little more flexibility.”

  9. How you structure and manage your week to fulfill your passions is important.

  10. Voiceover is a sexy industry to be a part of!

  11. The definition of success is based on your definition, not someone else’s.

  12. We’re all given the same 24 hours. You can’t manage a clock, but you can manage what you do inside of the 24 hours.

  13. You might need time to disengage between my multiple passions, and even schedule it in your calendar!

  14. We can always plan 80% but remember that life happens the other 20% of the time!

  15. Give yourself permission to create the lifestyle you’re entitled to. Move past mistakes and learn from them, even if it means taking a break to readjust.

  16. We need to quit being so hard on ourselves if we aren’t a certain “something”.

  17. Anne says: “There are times I wonder if people think I can’t make up my mind about my career!”

  18. Anne says: “I have a lot of passions that I pour myself into, and it’s okay because they all bring me joy!”

  19. Give yourself permission to follow multiple passions.

  20. You can have multiple passions, and still be a voice talent!

  21. The passions we pursue can sometimes allow us to branch out and discover new ones.

  22. Give yourself permission to allocate the time for each passion and don’t feel bad about it. It’s respectable, feasible, and admirable to excel in any genre that you love

  23. Anne says: “I love telephony and corporate narration – how geeky weird is that? I’m not ashamed! My name is Anne Ganguzza and I love corporate narration, telephony, and eLearning!”

  24. You should measure success by your definition alone, not someone else’s perception of it.

  25. When you are driven by your calendar, it’s important to allow yourself some flexibility. Not giving yourself time to go to the bathroom is not a good thing!

  26. Know yourself and know your schedule!

  27. Know who you are, and what you excel at.

  28. If it stops being joyful, you might want to reconsider it.

Referenced in this Episode

Direct links to things we brought up ++

Special thanks to Doris Conley for the beautiful photo for our graphic this week! Doris is a woman following her passion! To see more photos, check out Doris’s Facebook page, and email Doris at to purchase prints!
Check out Pamela Muldoon’s Website
Recorded on ipDTL
Awesome editing by Carl Bahner


>> It’s time to take your business to the next level, the BOSS level! These are the premier business owner strategies and successes being utilized by the industry’s top talent today. Rock your business like a BOSS, a VO BOSS. Now let’s welcome your host Anne Ganguzza.

Anne: Hey everyone. Welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my special guest cohost, the content marketing maven, Pamela Muldoon. Hey Pamela.

Pamela: [laughs] Hello, Anne. I’m a maven. Wow.

Anne: Yeah, well, actually besides content marketing maven, you’re like a maven of a lot of things, which leads me to [laughs] the point here. I really feel like you and I are coul sisters because we both I think have multiple passions which we put all of our beings into. [laughs] And it really is a thing. Because I’ve got VO Peeps, I’ve got VO BOSS, I’ve got Anne Ganguzza Voice Productions, I do a lot of things. And sometimes I wonder if people look at that and say hmm. You know, you, like you’re like full-time content marketer, successful, and you’re also doing VO. Let’s talk a little bit about you and your passions and how you manage it all.

Pamela: Yeah. What I’m learning, and I think this is a great topic, because I don’t think we’re alone, Anne. I think there’s one or two persons out there listening right now that’s dealing with a similar situation. What I mean by that is we have love for a lot of different not only roles – I don’t even like to call them jobs, because I don’t feel like I’m working when I’m in that passion mode. Right? I don’t even like to call them jobs. Different roles we play and different industries we play in. We learn from each of them, and here I am in the fifth decade of my life, and I think I’ve finally come to some embracement that I’m a multiple passionate-preneur basically.

Anne: Multiple passionate-preneur. I like that.

Pamela: Yes. And it’s okay, that I don’t have to apologize for it, and I don’t have to explain myself. I still do, but I don’t have to. [laughs]

Anne: I like that you’ve given yourself permission. I think that’s so important because there are times when I’m like, I wonder if people are looking at me and saying, why can’t she make up her mind, she does so many things. How can she be effective at all of them? I do sometimes worry about that, but I have a lot of passions that I pour myself into. And I think that it’s okay to do that, because it brings me joy – right, I’m all about bringing joy. And you, Pam, live your life and your work life with joy in things that you are completely passionate about, you allow yourself to do, and I think that it’s great that our BOSS listeners out there give them permission. I think it’s great to give yourself permission to love multiple things, and have multiple passions, and still you can be a voice talent.

Pamela: Yes, and you can be successfully professional. And I just want to touch on that a little bit because I’m going to make what I think is somewhat of a profound statement, Anne. You do not have to be full-time to be professional. [laughs] We know this. I think we all know this on some level, but there is sometimes an unspoken or unwritten judgment on oh, you’re not full-time, so therefore IE you’re not a professional voiceover. Now I understand I think where that is coming from is oh, you don’t make all of your revenue in one basket. Right? You know, at the end of the day, I’ve been behind a mic in some way, shape or form for three decades, and I put my money into my studio just the way you do, Anne, right, just the way a lot of our counterparts do. I invest in my websites, yes, more than one. [laughs]

Anne: Yep, got you there.

Pamela: I’m just like you, sister. And I invest in my equipment, and I go to conferences, and I pay for all those things. I just happen to do it from a different intent, and I now work within what I call this trifecta of passions. I have three main passions in my life. My ultimate goal is to do what I want, when I want, where I want, period. And what I do to get there involves the trifecta of voiceover talent, content marketing expert – so right now I work with a company, I work for an agency but I also plan on doing more on my own in the coming years – and then I’m also, became a certified Pilates instructor last year. [laughs]

Anne: Wow. How often do you do that, Pam?

Pamela: I teach every Friday afternoon and Sunday morning. And I wanted to do something like that for about 15 years and I finally followed through on that life goal about two years ago. It took me a year and a half, about 500 hours of work you got to put in to become a certified instructor, but I’m now officially an instructor, so now I have three ways. And I work out of my home just like every voice talent. Everything I do, my whole intent is I have my trifecta that’s going to take me to the next phase of my life. Does that make sense?

Anne: Wow. So do you find that you, in terms of time management, do you have enough time for all of them? I think that’s what I struggle with. Sometimes I end up working a little more than I think I should. There might be another issue wrapped up into that called workaholic.

Pamela: I phase, tend to fall into these categories, but you’re right. I think the hardest struggle because I’m a type A as well. You’re a typical, old-school type A, where I don’t just want to do it, I want to do it well.

Anne: And I want to be the best at it, yeah.

Pamela: Yeah, so –

Anne: Completely merciless on myself.

Pamela: But at the same token, I’ve had to really be honest with what my goal expectations truly are versus what I think I need to do. And what I mean by that is I put my voiceover career, for example, I do consider myself a professional voice talent. And so everything I pursue falls within that realm. At the same token, I specifically design how I approach my voiceover business, how I market myself, how I engage, whether it’s agency, production house, etc. so that I can fulfill the obligations I have in front of me, but not overextend myself. Does that make sense? So it’s a little bit of a balance just to make sure that I’m staying within those professional parameters and not overdoing it.

Anne: Yeah, I think it’s the whole time management thing, right? I think one of the things that works probably both for you and I is the genres of voiceover that we pursue, allow us to have a bigger window of time in which to do other things. I certainly could not do promos because the time demand are much greater for that. And so what I love is that I can do the genres that don’t require the immediacy of fulfillment. And I can teach, I can post my workouts, I can pursue VO BOSS and record episodes. As a matter of fact, we had to wield a little time from your schedule in order to fit this in. So I totally appreciate that you did that.

Pamela: Absolutely. I mean, this is important to me, because it also falls into that passion-preneur piece, right. What I also really want to fulfill obligations. That’s part of that responsibility of being professional, right, to be able to follow through. We all know life happens, and that’s why we have good friends, good friends in business who can be somewhat flexible sometimes, but at the same token, at the end of the day, I said I really want to, I’m going to do what I can to make this happen because I promised I would, and that’s important. And that’s just an important business, right, business ethic. I just want to touch on that genre element, especially if you’re a BOSS listening and you’re newer to the voiceover industry and you have stars in your eyes, which we all do at some point, right? And we should still keep those stars, don’t get me wrong. I have dreams and I have goals that go beyond where I’m at today. At the same time, I have specifically chosen not only where I naturally can fit well, certain genres, but also the genres that allow me a little more flexibility and self-directed versus being directed when possible, so the e-learning, the corporate narration, the projects where I’m in more control of how the time can be used, versus being kind of at a beck and call situation for sure. I think that’s an important piece, Anne. I don’t want to gloss over that because how you structure and manage your week to fulfill all of your passions, you can’t have one without the other.

Anne: Oh yeah, I have a schedule. And I like how you said, you’re giving permission to allocate the time for each passion and not feeling bad about that. You know, those starting out in the industry that might have stars in their eyes thinking, I want to get that national commercial, or I want to be that animation character or whatever it is, it’s entirely feasible, and respectable, and professional, and admirable to excel in any genre that you love. I mean, I love telephony. How geeky weird is that?

Pamela: It’s kind of geeky weird.

Anne: It’s okay.

Pamela: That’s okay.

Anne: I love corporate narration. I mean I just, like, and I’m not ashamed. My name is Anne Ganguzza, and I love corporate narration and telephony and e-learning.

Pamela: [laughs] And I’m right there with you. The only, and we have all probably experienced this as professional voice talent when we’re talking to what I call laypeople, people outside of our industry who learn you’re a voice talent, and they’re like oh, have I ever heard you on anything? [laughs]

Anne: Yes.

Pamela: I’ll say well, were you a sales rep for Audi? [laughs]

Anne: There you go.

Pamela: [laughs] Because I did this set of modules that was pretty awesome.