Business of VO – Great Demo! Now What?

”Talent is cheaper than table salt. What separates the talented individual from the successful one, is hard work.” – Stephen King

So, you’ve just completed an AMAZING demo. Now what? As veteran coaches, Anne and Gabby know exactly what! In this episode they give examples, starter ideas and a step by step guide on what you should be doing even BEFORE you think about recording a demo.


Quick Concepts from Today’s Episode:

  1. Think BEYOND the demo

  2. If you have a dream with no goal, you have a wish

  3. Mailers? Contact List? Agents?

  4. Who is the buyer of your demo?

  5. Don’t sit in the back seat and let someone else drive your future

  6. Start contact/agent lists before you even make your demo

  7. No one buys a product that’s not on the shelves yet

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Referenced in this Episode

Direct links to things we brought up ++

  1. BOSS Blast

  2. Subscribe to VO BOSS on YouTube!

  3. Our podcast is recorded entirely using ipDTL. Get better than ISDN quality with: ipDTL!

Full Episode Transcript

VO: Today’s voiceover talent is more than just a pretty voice. Today’s voiceover talent has to be a boss, a VO BOSS. Set yourself up with business owner strategies and success with your host, Anne Ganguzza, along with some of the strongest voices in our industry. Rock your business like a boss, a VO BOSS.

Anne: Hey, guys. Before we get started on today’s episode, we want to share some bossolutions and some of the ways you can have more boss in your life.

Gabby: Oh, come on. You can never have too much boss, my little entreprenerds.

Anne: [laughs] Entreprenerds, I love that. Did you think about that all by yourself?

Gabby: No, not at all. No. I kind of, I kind of borrowed that.

Anne: [laughs]

Gabby: Let’s tell everybody about some of the BOSS merchandise that you can get your hands on.

Anne: We have a cool brand, Gabby. Isn’t it great to be working at the brand that you love?

Gabby: [laughs]

Anne: We have some really awesome T’s. We have got some great mugs.

Gabby: There’s all kinds of fun like techy gadgets and things that you can get. The T-shirts are really incredible. They draw a lot of attention. Just fun stuff that you guys can get your hands on to get out there and show your bossness to the world.

Anne: That’s right. Proclaim your bossness, your VO BOSSness. Go to and just click on the shop tab. So simple. Welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my bosstie, bestie, BFF, Gabby Nistico. Hey, Gabby.

Gabby: Hello. [laughs]

Anne: So Gabby, a question that comes up all the time for me, and I’m sure you too with your students, is, once they have their demos, now what? What do we do with them? What, how, how do we go get work? We have this great demo. Now what do we do? So I think we should talk about that today.

Gabby: Yeah, I like that a lot. Our industry as a whole puts so much focus and so much attention on having great demos, which –

Anne: Absolutely.

Gabby: Yes, don’t get me wrong, super important. Really, really critical thing.

Anne: But yeah, you got to have one.

Gabby: But –

Anne: [laughs]

Gabby: Well, you got to have many, but there is a point where I think a lot of people are sort of forgetting about that critical business side, which is once I have the demo –