Business of VO – Great Demo! Now What?

”Talent is cheaper than table salt. What separates the talented individual from the successful one, is hard work.” – Stephen King

So, you’ve just completed an AMAZING demo. Now what? As veteran coaches, Anne and Gabby know exactly what! In this episode they give examples, starter ideas and a step by step guide on what you should be doing even BEFORE you think about recording a demo.


Quick Concepts from Today’s Episode:

  1. Think BEYOND the demo

  2. If you have a dream with no goal, you have a wish

  3. Mailers? Contact List? Agents?

  4. Who is the buyer of your demo?

  5. Don’t sit in the back seat and let someone else drive your future

  6. Start contact/agent lists before you even make your demo

  7. No one buys a product that’s not on the shelves yet

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Referenced in this Episode

Direct links to things we brought up ++

  1. BOSS Blast

  2. Subscribe to VO BOSS on YouTube!

  3. Our podcast is recorded entirely using ipDTL. Get better than ISDN quality with: ipDTL!

Full Episode Transcript

VO: Today’s voiceover talent is more than just a pretty voice. Today’s voiceover talent has to be a boss, a VO BOSS. Set yourself up with business owner strategies and success with your host, Anne Ganguzza, along with some of the strongest voices in our industry. Rock your business like a boss, a VO BOSS.

Anne: Hey, guys. Before we get started on today’s episode, we want to share some bossolutions and some of the ways you can have more boss in your life.

Gabby: Oh, come on. You can never have too much boss, my little entreprenerds.

Anne: [laughs] Entreprenerds, I love that. Did you think about that all by yourself?

Gabby: No, not at all. No. I kind of, I kind of borrowed that.

Anne: [laughs]

Gabby: Let’s tell everybody about some of the BOSS merchandise that you can get your hands on.

Anne: We have a cool brand, Gabby. Isn’t it great to be working at the brand that you love?

Gabby: [laughs]

Anne: We have some really awesome T’s. We have got some great mugs.

Gabby: There’s all kinds of fun like techy gadgets and things that you can get. The T-shirts are really incredible. They draw a lot of attention. Just fun stuff that you guys can get your hands on to get out there and show your bossness to the world.

Anne: That’s right. Proclaim your bossness, your VO BOSSness. Go to and just click on the shop tab. So simple. Welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my bosstie, bestie, BFF, Gabby Nistico. Hey, Gabby.

Gabby: Hello. [laughs]

Anne: So Gabby, a question that comes up all the time for me, and I’m sure you too with your students, is, once they have their demos, now what? What do we do with them? What, how, how do we go get work? We have this great demo. Now what do we do? So I think we should talk about that today.

Gabby: Yeah, I like that a lot. Our industry as a whole puts so much focus and so much attention on having great demos, which –

Anne: Absolutely.

Gabby: Yes, don’t get me wrong, super important. Really, really critical thing.

Anne: But yeah, you got to have one.

Gabby: But –

Anne: [laughs]

Gabby: Well, you got to have many, but there is a point where I think a lot of people are sort of forgetting about that critical business side, which is once I have the demo –

Anne: Yeah.

Gabby: Now what?

Anne: Yeah, how am I gonna –

Gabby: What do I do with this thing?

Anne: Yeah, what do I do, where do I put it, where do I submit it, what do I — you know, how are you going to get that demo in front of the people that need to hear it, and so that they can hire you? That is a, that is the question.

Gabby: I find it fascinating that in our industry, people are guilty of doing this all the time.

I don’t know of any other industry where a business owner will spend thousands of dollars on a product and not have a plan for implementation.

Anne: That is a good point.

Gabby: Nobody does that.

Anne: Or it is a second thought.

Gabby: Right?

Anne: Or it is a second thought, which I think is what most people, they are like, oh my God. I’m getting coaching, I’m getting a demo, and I don’t think they even think beyond the point of what happens — what then? And then what happens is, they will try to – in my experience because we have been — you and I have both been teaching this in marketing for years —

Gabby: mm-hmm.

Anne: It’s the last thing there thinking about in terms of how are they going to market themselves and market their demo now that they have this great demo.

Gabby: It is, and both as a coach and when I was doing casting, it’s a very common problem to see really, really, I mean talented people with some killer chops and an amazing demo literally just sitting there.

Anne: Yeah, and they don’t want to invest money. Or they don’t agree that money should be invested in terms of being able to market that. And that is, I think, that I think is what is so frustrating. You know, Gabby. I sat down the other day, and I looked at, you know, my money coming in, money going out. I spend money [laughs] I spend money marketing myself. And it’s, it’s more than I think people think, you know? I think with the marketing, they’re like, oh, it’s easy, I can just do it. I just put it on the Internet or — and they don’t really have a concrete plan. I think that they are not, I guess, understanding that there needs to be a little bit of investment, not just of money but money and time and strategy, planning on how you are going to, to do this.

Gabby: Well, if you have a dream, and the dream doesn’t have a goal, then really what you have is a wish.

Anne: Yeah.

Gabby: And that’s, I think, what happens to a lot of people here.

Anne: Yeah.

Gabby: They get a demo done, and there is this wish that as soon as the demo is complete, wonderful things are gonna happen.

Anne: Right. People will come and hire them. Yeah. [laughs]

Gabby: Agents are gonna fall from the sky. Amazing things, doors are gonna open, people are gonna somehow miraculously find them. And that’s just not true. It, it really doesn’t happen that way, and I think that there is a little bit of ego involved in it that we, we think somewhere like, you know, I am that good. That people should just find me. [laughs]

Anne: Well, I think that, I think that there has to be — there can be parallel planning. And I have a lot of people that come to me and say, well, you know, I’m going to come to you after I get my demo done.

Gabby: Right.