How’s my demo? Will you listen to my demo? Is my demo good? Got 50,000 demo questions? The Bosses have got your answers. Take the stress out of the demo process with a calculated, business-minded approach to these all-important audio nuggets. Whether you are making your first or your 50th demo, Anne and Gabby offer practical advice and the inside track to ensure all your demos are solid gold.
Quick Concepts from Today’s Episode:
Demos are your calling-card
They can and should be refreshed and changed as time goes on
The creation of any demo should come with a plan and a specific purpose/motivation
If your current demo doesn’t have a story behind it, you may have made the demo too soon
You should ask many questions of your coaches and demo producers regarding the creation process
Every genre of client has different demo needs – the market is very segmented
Target the needs of a specific buyer when creating any demo
Voiceover Veterans have 10 or more demos created over time
Don’t make a demo that is too trendy, observe new genres and see if they last first
Know the level of difficulty involved in the production of a demo
A great demo is current and relevant
If you ask someone who creates demos to critique your demo, they will have an opinion
Demos are very subjective and you must find objectivity in demo feedback
Script selection is paramount to a great demo – generic doesn’t cut it
Don’t choose copy from an online copy database
Too much variety can be a negative in a demo
Conversational is what’s being hired and should be well represented in your demo
Referenced in this Episode
Direct links to things we brought up ++
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Announcer: Today’s voice over talent is more than just a pretty voice. Today’s voiceover talent has to be a boss, a VO BOSS. Set yourself up with business owner strategies and success with you host Anne Ganguzza along with some of the strongest voices in our industry. Rock your business like a boss, a VO BOSS.
Anne: Gabby, is it not back-to-school time?
Gabby: It is.
Anne: It is the season, and it’s time to get your VO MBA.
Gabby: It is the degree that you always wanted,