BOSS Mindset: Why Would Anyone Hire Me?

The therapist is IN on this episode of VOBoss. We explore the mental game of voiceover and encourage you to flip the script and reframe negative thoughts about you and your voice. They share years of combined wisdom and insight to help you stay sane and stay the course.


Takeaways

Quick Concepts from Today’s Episode:

  1. Many actors struggle with feelings of inadequacy.

  2. Sometimes it’s hard to see why a client would want to work with you.

  3. Beginners suffer from confidence issues.

  4. Finding what is special, unique & original about your voice may be a challenge.

  5. Selling a personal brand/product always comes with doubts.

  6. Focus on how to make yourself marketable and appealing.

  7. Being well prepared and planned can stave-off failure.

  8. Use uncertainty to evaluate strategy if the market is purchasing.

  9. Comparing yourself to another talent might be part of the problem.

  10. What are you comparing? Apples to apples? Or Apples to iPods?

  11. Observing the marketing tactics of other talent can be valuable if done analytically.

  12. Companies hire celebrities for their individual view-point and how they relate to audiences.

  13. Brand alignment is not about your voice – it is about your personality.

  14. A unique market position doesn’t mean 100% unique – there will always be a category or group of people you fit it with.

  15. Bring YOU to the party. That’s who buyers want to connect with.


Referenced in this Episode

Direct links to things we brought up ++


Recorded on ipDTL
Read about Imposter Syndrome


Transcript

>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.

>> A VO BOSS.

>> A VO BOSS.

>> A VO BOSS.

Anne: Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my VO BOSS bestie, awesomeness, Gabrielle Nistico. Hey Gabby.

Gabby: Hi, Anne. [laughs]

Anne: How are you?

Gabby: I’m good. I’m a little tired of playing therapist though.

Anne: Oh no. [laughs]

Gabby: I feel like I’m…

Anne: I get that. But why are you playing therapist? [laughs]

Gabby: I feel like that’s the funny thing about being a voiceover coach. We play therapist an awful lot, probably more than people realize.

Anne: Well yeah, sometimes we do.

Gabby: Because there’s a whole, you know, brain element to what we do as performers.

Anne: Oh my goodness, Gabby. You know, it’s OK, because Gabby, probably because we’ve been through it ourselves, I would imagine. At least I remember myself going through a lot of – there’s a lot of like mental game to this game. [laughs]

Gabby: Yeah.

Anne: And a lot of people when they first get in to the industry, it’s, it’s a lot of confidence issues.

Gabby: Yeah. There are. I had a woman recently who said to me, “why me?” And I was a little perplexed. I was like, “well, what do you mean, ‘why you’?” And she went on to say, “why would an agent or a client or you know anybody hire me? I’m not different, I’m not particularly special, I don’t have a really unique voice. You know, why would they want to work with me?” And I was like “whoa, that is a great question, but at the same time it’s also a self-fulfilling prophecy potentially.”

Anne: Oh yeah, yeah, and that’s something you need to watch out for. [laughs]

Gabby: Big-time.

Anne: Well you know, and I think it’s very common, and I certainly am not one to say no, goodness no, this never happens because it happens I think to all of us, right, when we first enter into a field, not necessarily just – because we are selling a personal brand, I think it makes it more obvious, but I think anything that you start that’s new, an industry that you get into, and you’re not sure of it, you’re not quite sure how it works, how it operates, and especially when you’re selling something so personal as your voice, I can imagine that the questions are, “ok, so how do I differentiate myself,” which is a different question than “why would anybody want to hire me?”

Gabby: Exactly. There’s a difference between “how do I make myself marketable, how do I make my services appealing, how do I present my voice, my services, my company” versus “why.”

Anne: Yeah.

Gabby: My answer to her honestly was “why not you?”

Anne: Right.

Gabby: What’s wrong with you that they wouldn’t want to work with you? But at the same time you do realize this is very much the actor’s lament, you know this is that weird ingrained thing in us that goes “I’m no good, I’m never gonna make it, nobody’s gonna hire me.”

Anne: Yeah, if you audition and you’re not hitting any of your auditions, of course that becomes, I think, Gabby, that becomes the biggest mind game of the industry. Right? When you’re auditioning, you’re auditioning, and you’re not getting anything and then boom you just give up. I had somebody like just the other day, a student who wrote me, and said, “you know, I’m so frustrated and I had to go back and get a part-time job because I just, it’s not working out for me.” I was so sad. I was sad to see that because this talent was amazing, an amazing talent, and I think so many people give up too soon, and I understand yes, there’s financial requirements, right, but before you go in to this industry or any industry, I would hope that you have financial, I always call it the financial cushions, put in place, so you can explore a new opportunity without, you know, all of a sudden not being able to pay the mortgage. I wouldn’t want people to give up so soon because it is a marathon, not a sprint.

Gabby: So many people go into this and they’re enthusiastic, and they have all of these hopes and these dreams, and they’re committed, but somewhere in all of that, they believe they’re gonna succeed and they’re gonna succeed rapidly. Rarely do we account for, what if I don’t succeed rapidly? What if it takes more time than I thought it would or what if I falter, what if I need more training, what if, what if, what if, what if, what if?

Anne: Yeah, and then it becomes something that they’re manifesting out there [laughs] that is uncertainty and possibly, you know, their confidence is faltering.

Gabby: Yeah.

Anne: And I think that that is absolutely readable by a market that is purchasing. So I think there’s a fine line there. You gotta be real careful about what question you’re asking yourself, as we alluded to earlier. “Why not you” I think is a better question than “why me” absolutely, because it reframes everything. And I think – Gabby, a long time ago, I did a course on money blocks, and it’s almost the same kind of a thing where you start with almost the negative side of “I’m not deserving, I’m not worthy,” and that’s what happens. You manifest that out into the universe, and it actually comes back to you exactly how you’re throwing it out there.

Gabby: Well sure, but you look at all of the things that cause it, right? So one is that we compare ourselves to other people, and of course in that comparison we rarely focus on or put a lot of attention on people that we think are not as good as us. We put it on the people who we think are way, way, way better and far superior and far ahead of us, and that’s not necessarily fair because then you’re not putting yourself into a peer category. You have to look at others that are in a similar place in their voiceover journey as you are.

Anne: And then it becomes difficult even then though too, Gabby, because what we offer is so darn subjective. Right?

Gabby: Oh, I know.

Anne: Who’s to say, you know, so what voice category do I put myself in? Like do I compare Anne Ganguzza to Gabby Nistico, or you know, who do I compare with and do I actually do that?

Gabby: That’s an interesting point. I mean, on one hand the marketer in me says yeah, we have to. Because if you don’t understand your competitors, if you don’t understand the people that are both similar and different from you in the market segment, then you will always have a really hard time defining who you are and what you do. But on the other hand… a slippery slope.

Anne: I think – well, yeah, no I think, what’s really good: why do we compare? We compare so that we can get similarities and differences. Right? Similarities, Gabby and Anne, female.

[both laugh]

Anne: Age group, we’re in a similar age group. You know, but where, ok so then, what makes us unique from one another? Right? And that might be a good place to start not necessarily comparing because you’re in such competition, but to discern what sets you apart from another talent that is also female and maybe, you know, in that age group that you are, and how can you market yourself differently than, let’s say, I look at you, how you’re marketing and say, how’s Gabby marketing differently from Anne, and therefore I can – or I can say, how is she marketing and what can I do that’s similar and yet doesn’t make an impact on Gabby – honestly if it’s my business, right, I’m looking at other competition. Actively I’m not saying oh, let me go out there and get Gabby’s, you know, clients. That’s not possible because I don’t have the same voice as Gabby, so.

Gabby: But one of the things that I like to look at is why companies hire celebrities to be spokespeople. Companies don’t just hire a celebrity because ooo, it’s a celebrity. They hire them because they want to align their company with that person’s individual viewpoint –