BOSS Mindset: Why Would Anyone Hire Me?

The therapist is IN on this episode of VOBoss. We explore the mental game of voiceover and encourage you to flip the script and reframe negative thoughts about you and your voice. They share years of combined wisdom and insight to help you stay sane and stay the course.


Quick Concepts from Today’s Episode:

  1. Many actors struggle with feelings of inadequacy.

  2. Sometimes it’s hard to see why a client would want to work with you.

  3. Beginners suffer from confidence issues.

  4. Finding what is special, unique & original about your voice may be a challenge.

  5. Selling a personal brand/product always comes with doubts.

  6. Focus on how to make yourself marketable and appealing.

  7. Being well prepared and planned can stave-off failure.

  8. Use uncertainty to evaluate strategy if the market is purchasing.

  9. Comparing yourself to another talent might be part of the problem.

  10. What are you comparing? Apples to apples? Or Apples to iPods?

  11. Observing the marketing tactics of other talent can be valuable if done analytically.

  12. Companies hire celebrities for their individual view-point and how they relate to audiences.

  13. Brand alignment is not about your voice – it is about your personality.

  14. A unique market position doesn’t mean 100% unique – there will always be a category or group of people you fit it with.

  15. Bring YOU to the party. That’s who buyers want to connect with.

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL
Read about Imposter Syndrome


>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.




Anne: Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my VO BOSS bestie, awesomeness, Gabrielle Nistico. Hey Gabby.

Gabby: Hi, Anne. [laughs]

Anne: How are you?

Gabby: I’m good. I’m a little tired of playing therapist though.

Anne: Oh no. [laughs]

Gabby: I feel like I’m…

Anne: I get that. But why are you playing therapist? [laughs]

Gabby: I feel like that’s the funny thing about being a voiceover coach. We play therapist an awful lot, probably more than people realize.

Anne: Well yeah, sometimes we do.

Gabby: Because there’s a whole, you know, brain element to what we do as performers.

Anne: Oh my goodness, Gabby. You know, it’s OK, because Gabby, probably because we’ve been through it ourselves, I would imagine. At least I remember myself going through a lot of – there’s a lot of like mental game to this game. [laughs]

Gabby: Yeah.

Anne: And a lot of people when they first get in to the industry, it’s, it’s a lot of confidence issues.

Gabby: Yeah. There are. I had a woman recently who said to me, “why me?” And I was a little perplexed. I was like, “well, what do you mean, ‘why you’?” And she went on to say, “why would an agent or a client or you know anybody hire me? I’m not different, I’m not particularly special, I don’t have a really unique voice. You know, why would they want to work with me?” And I was like “whoa, that is a great question, but at the same time it’s also a self-fulfilling prophecy potentially.”

Anne: Oh yeah, yeah, and that’s something you need to watch out for. [laughs]

Gabby: Big-time.