with Lau Lapides
Raising your rates as a voice actor can be a daunting task, but it doesn't have to be. In this episode, Anne & Lau discuss tips for approaching money conversations with clients, moving past the fear around charging what you're worth and deciding when to raise your rates. It's important that you know what your time is worth and what kind of value your clients are getting from working with you. Your voice is an asset. By taking charge of these conversations & setting your rates accordingly, you can make sure that your business is running smoothly. Your clients want to work with someone who knows their own value and isn't afraid of asking for it. And if you need someone to talk you through the process, keep on listening…
In this episode, Anne & Lau explain how & why to raise your rates to keep your business profitable…
"It can be hard to put a price tag on you & your business." - Lau
Lau Lapides is Founder & President of Lau Lapides Company, a boutique coaching, training & production company for voice talent and actors. It has its headquarters in Boston with satellites in NYC, Miami and LA. Programs include hybrid online & in-person workshops, seminars, one-to-one personalized coaching, + showcases in NYC/LA and online. Lau’s media and broadcasting career coaches all work in television, film, radio and theatre. Their voices can be heard around the world.
Top 10 Takeaways
Quick-share concepts from today’s episode:
Before you can raise your rates, you have to set your rates. #VOBOSS
Ask yourself what your worth is & how you’ve grown.
Pricing yourself at a competitive rate helps the whole industry. #VOBOSS
Even if you’re a new voice actor, don’t be afraid to price yourself at a fair market value.
It is easier to implement higher rates & test the waters with new clients.
Keep emotions out of pricing conversations. #VOBOSS
Viewing pricing as an investment vs. a cost is a great mindset shift & one you can share with clients.
Your voice is an asset to clients. It contributes to a company’s brand! #VOBOSS
It’s ok if a client doesn’t want your product or doesn’t agree with your pricing.
Enter money conversations with grace & gratitude, but stay firm with what your value is. #VOBOSS
"Your voice is worthy of fair compensation." - Anne
Referenced in this Episode
Direct links to things we brought up ++
Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Join Voice123 >>
Work with Lau >>
Read the SAG-AFTRA Rate Sheet >>
Check out the GVAA Rate Guide >>
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