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Style and Image for VO

with Lau Lapides

The advertising landscape is changing. People want to connect with real people, not just faceless brands. Anne & Lau share their tips for putting yourself out there visually. What matters is that you are enhancing your natural essence, not turning into some inauthentic version of you. Share yourself on social media & your website. When clients see who you are, they feel like they really know you. It also makes them more likely to remember you and recommend you to others. If all else fails, present yourself in any way that makes you feel comfortable & shows those around you that you care about what you're doing.

In this episode, Anne & Lau talk about the value of presenting yourself visually + ways to do so that honor your authentic self.

"I want to see you & get to know you." - Lau

About Lau

Lau Lapides is Founder & President of Lau Lapides Company, a boutique coaching, training & production company for voice talent and actors. It has its headquarters in Boston with satellites in NYC, Miami and LA. Programs include hybrid online & in-person workshops, seminars, one-to-one personalized coaching, + showcases in NYC/LA and online. Lau’s media and broadcasting career coaches all work in television, film, radio and theatre. Their voices can be heard around the world.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. People want to connect with real people!

  2. Casting directors are looking for conversational & authentic reads.

  3. Showing who you are helps build that authenticity with clients & peers.

  4. What you look like becomes a consistent, visual part of your brand. It builds brand recognition & makes you memorable.

  5. Having a photo on your website can help others connect with you.

  6. Don’t worry about your voice not matching how you look. Just be you!

  7. Present yourself in any way that makes you feel comfortable & enhances your natural energy.

  8. Utilize social media as a place to visually share your authentic self.

  9. Focus more on expanding your acting chops than being pigeonholed by your appearance.

  10. Visual brands can add a lot to your business.

"For anyone hiding behind the mic…it’s time for you to appear." - Anne

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Work with Lau >>


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