Marketing: Buyer Personas

How much do you know about your voiceover client? Do you have an accurate view of their stats? Buyer Analytics and consumer data is a multi-billion dollar industry. If you want your cut – then you need to know who you are selling to and why…pronto! There’s so much valuable data ready for the taking…if you ask for it. Wanna know how? Give this week’s episode a listen!


Quick Concepts from Today’s Episode:

  1. Demographics. Client Personas. Buyer Analytics. You can’t sell to someone if you don’t know who they are.

  2. Detailed buyer research to understand the specific needs of your target are essential to making a thriving business.

  3. If you’re not trying to figure out whom you are talking to…WTF?

  4. Recipients of information have expectations – it pays to know that those expectations are being met.

  5. Everyone fits into certain boxes – age, race, gender, ethnicity, education, marital status, etc.

  6. Put people ‘into a box’ and stereotyping are two different things.

  7. Being able to state ‘this is a typical buyer’ is based on factual data – not misconceptions or generalizations.

  8. Data is being collected about all us, all the time.

  9. Social media does a great job of breaking down the categories or ‘demos’ buyers fit into.

  10. Advertising trade publications and websites do as well.

  11. Every time you give a company ANY information about yourself, you are giving them marketing information they will use to sell you later.

  12. Data gathering doesn’t require a hard-sell either. Ask genuine questions and open the conversation.

  13. Being a great listener helps you to gather the information you can use.

  14. Converting CRM data into viable sales starts with this process.

Referenced in this Episode

Direct links to things we brought up ++

Let Anne do the market research for you
Recorded on ipDTL


>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.