Internet + Etiquette = Netiquette! In our ever-changing digital age, not only do we have to keep up with the trends but our business etiquette does too! Mass Email Marketing, Signatures, Facebooks Posts, Group Texts – Anne and Gabby cover it all and help you avoid some serious mistakes that could hurt your brand! Remember: “It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett
Quick Concepts from Today’s Episode:
Be mindful of permission.
The “group method” is not business minded.
Take the time to contact people individually.
Utilize your email signature. Set it and forget it!
Be careful about mass marketing emails. Make it personal.
Watch out for unintentional hijacking
Referenced in this Episode
Direct links to things we brought up ++
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Anne: Welcome, everybody, to the VO B.O.S.S. Podcast. I’m your host, Anne Ganguzza, along with my lovely co-host, Gabby Nistico. Hey, Gabby.
Anne: Hey, Gabby, I have had some emails in digital encounters this past week that have really lead me to thinking that we should do an episode on digital etiquette.
Gabby: Yeah. I’m all about that. I think it’s a major pet peeve, even for us, for a lot of people in business now.
Gabby: So many folks just don’t really…
Anne: Get it?
Gabby: I don’t know. Yeah. I think, kinda just missin’ the boat here.
Anne: Yeah, and every time that happens–I know that a lot of times there are well meaning people…that just will do things online or through an email, just through a communication, where I just cringe. And the one that I had in particular was somebody that tagged me on a post in Facebook. And not only did they tag me but they tagged about 75 other people. That is, like, one of my first pet peeves, because I’m sure if you’ve been tagged before you know that you get all of those notifications and I wonder–
Gabby: Yeah… Anne:–to myself, “How is it they don’t know?”
Gabby: I feel like people get a little over zealous in social media content and, you know, I admire the fact that they wanna share that they’re excited or whatever, but it does get a little bit cumbersome for recipients. And I think that things like tagging people or tagging, like, obnoxious numbers of people in conversations–
Anne: Without permission. Gabby:–becomes very taxing. Yeah. We also see a lot where people get–I don’t know, this happens to me all the time–I get added to groups. And I’m like, “Don’t add me to your group. Don’t. What are you doing? Like, who, like what is this?” You know? And it’s never seems to fail that it’s either multilevel marketing stuff. Or it’s–
Anne: Right. Gabby:–some voiceover topic or offshoot, and I’m like, “Come on, guys, like, ask. Just shoot me a quick message–
Anne: Right. Gabby:–directly and ask me if I wanna join the group. So, things like that are kind of, you know, sort of, like, etiquette no-no’s. They’re just in poor form.
Anne: Yeah, well, I think the first thing to know is just everything should be permission based. I mean, don’t expect that… [Microphone Bump]
Anne: What happened there, Gabby?
Gabby: Hold oh. Sorry. Oh, goddammit.
Anne: What just happened, did your microphone just fall off.
Gabby: I was trying to adjust it and it… yes. The CLUNK–
Anne: Oh my. There’s an outtake. Gabby:–was me over adjusting the mic and it dropping below me. Clunk! So you were saying?
Anne: I wasn’t quite sure, Gabby, what was going on there. So, I was saying I think that what people just need to be mindful of is permission. You know, it’s just one of those things that, you know, it’s a common courtesy if you’re going to tag someone or you’re–you know–if you’re gonna tag someone and, they’re not necessarily aware of it, you know, you might wanna ask permission first, and that’s just a general courtesy. Otherwise they’re gonna continue to get those notifications over and over and over again. And a lot of times, people are not, you know, savvy or nor do they have time to have to take themselves off of the list, or out of the tag, or remove the tag. Lot times we don’t do that on a normal, you know, continual bases. So it’s like, “Wait, how do I remove myself again?”
Anne: “How does that work?” And that also happens not even in just Facebook posts but also messenger posts.
Anne: I get those emails that are like, “Hey, forward to your girlfriend” you know? “Forward to 50 of your closest girlfriends.” And it’s like one of those chain letter. Oh, gosh, those chain–Remember? Those chain mails, that we–
Gabby: The emails! Yeah, it used to be email and now it’s literally–
Anne: Yeah! Messenger. Gabby:–messenger has exploded with them. And then, you know, and even–and sometimes it’s really–look, sometimes it’s events. Right? So, a lot of times, I find in voiceover, it’s like an event or a thing that’s going on and so, yes, they’ve tagged a bunch of people, but there’s a point in time where you go, “Oh my gosh. I don’t need to see every single person’s, you know, excuse for not being able to go, or when they’re going, or that they’re excited to go. Like, uh, it gets so overwhelming. And then, two, we see it in text. Group text.–
Anne: Yeah. Gabby:–It’s the same thing. So, these are really, honestly, I think what it comes down to with the group method in anything with digital communications, the reason it’s in such poor form is it’s not business minded. Business people don’t do that.
Anne: Excellent point. Yes.
Gabby: So, that’s really the thing we want to instill in everybody, and have everyone kind of think about it. You know, even if it’s a holiday message. Right? Yes, I know, it’s a pain.–
Anne: Especially if it’s a holiday message.
Gabby: Yeah, I know it’s annoying.
Gabby: Take the time. Make it singular. Make it personal.
Anne: And, I think, you just you drove home a really simple point: Take the time. And the thing is if you’re gonna tag 75 people on, you know, in image that you might’ve made, or a message that says “Happy Holidays”, I feel as though I was just part of a lump group of people, and that is something as– as, you know, as businesses and as marketers, you know, you wanna make sure your clients feel special. And that includes anybody in your circles, anybody in your network. So take the time, you know, to actually maybe create a special post or special text message or a special InstaMessenger, whatever it is,–
Gabby: Yeah. Anne:–to that person, and I think that’s gonna go a whole lot further than just tagging a blanket 100 people.
Gabby: I think so, and I think, too, maybe switching it over to the private email process, it makes it a little less, I don’t know, tempting to just use the big tagging features. Even though, yes, you can do things like a blind CC in email, but let’s talk about that factor, too. I’m still amazed by the sheer volumes of people that don’t know how to properly use a BCC.
Gabby: And that carbon copy and send massive emails to droves of people always kind of disturbing. But I think even more disturbing than that in email communications, that we were just talk about this a little while ago, the lack of signatures. Really peeving.