BOSS Mindset – Goal Setting

Hey GOAL DIGGERS – it’s 2019 – time to nab those dreams! It’s time to avoid business wrecks and cash some checks! The Bosses are talking resolutions and giving you their personal spin on how to set your goals up for success throughout the year. And we talk about how to avoid an early-spring fizzle of your fastidious mind-set. Let’s get it!


Quick Concepts from Today’s Episode:

  1. Goal Setting in January is an important part of your business

  2. Resolutions are often vague or lofty and set you up for failure

  3. Goals should not just be a “new year” effort, but rather year long

  4. View money goals in whatever way reduces stress & anxiety

  5. Do your goals include the steps needed to achieve them?

  6. Goals should be realistic and based on the reality of your business’ current health.

  7. You can’t skip ‘the middle’ – so having goals that leap from the bottom to the top doesn’t give you the adequate environment in which to achieve them.

  8. Emotions, feeling and a state-of-mind can be goals too. It doesn’t always have to be numbers and stats.

  9. Your goals should make you happy. Not create excess tension or things you will avoid doing.

  10. Goals can make you miserable if you set the bar too high.

  11. Work backwards – know the goal and break down all the things you’ll need to do to achieve it.

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL
Top Ten Reasons Resolutions Fail – From LifeHacker
Set Goals Not Resolutions


>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.




Anne: Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my amazing, goal-setting bostie, Gabby Nistico. Hey, Gabby.

Gabby: Hel~lo!

Anne: [laughs] Gabby, it is 2019. Woo-hoo!

Gabby: How did this happen?

Anne: I know, right?

Gabby: How did this, how did we get here? I blinked and it’s 2019. My God.

Anne: It’s crazy.

Gabby: Holy Moses.

Anne: Gabby, I got a question for you. So you know along with the new year —

Gabby: Yes, ma’am.

Anne: — along with the new year usually comes the dreaded New Year’s resolutions or —

Gabby: Mmmm.

Anne: — shall I say goals?

Gabby: Yeah.

Anne: Do you set goals, Gabby, for every year, for your business?

Gabby: I think I’m a little uhh unconventional in my goalsetting.

[both laugh]

Anne: To say the least.

Gabby: But it comes —

Anne: [laughs]

Gabby: Well, it comes from a place of knowledge, I guess. I’m not sure how to, how to define it, but yeah. You know, goals are important. But I think that most people set themselves up for failure.

Anne: Yeah. And I think that’s why people get so discouraged. You know, the biggest I guess visual, or the biggest thing that I usually hear about is the gyms, right, are always packed the month of January, right? Everybody with their New Year’s resolutions. “I’m going to go work out every day and lose, you know, 20 pounds.”

Gabby: Gyms, diets —

Anne: All those.

Gabby: Oh, classes of any kind. Like anyone who teaches anything. The early part of the year is when people are like, “that’s it, this is the year I’m going to do it. I’m going to learn how to do X.”

Anne: Yep.

Gabby: Even voice over coaches, we see like an uptick in business in January.

Anne: Oh yeah. And then by February…

Gabby: They’re gone.

[both laugh]

Anne: What happened to that “I’m going to work out at the gym every three days a week or — oh goodness. So Gabby, I guess let’s talk about your goals and how you use them to be successful and not necessarily have them be a measure of, I don’t know, not being able to reach or attain a goal, or failing, or…how do you do it?

Gabby: Well you know, I’ll show you my goals if you show me yours.

Anne: You got it. [laughs]

Gabby: OK. My goals, OK, first of all, I am very forgiving with myself about monetary goals, because I sometimes think monetary goals put my head in the wrong place, and they stress me out, instead of motivating me. So I simply try for a 20% increase.

Anne: OK.

Gabby: From whatever my numbers were the year before month-to-month.

Anne: Oh. I like that.

Gabby: That’s what I do. Percentages, not dollar signs. Takes a little pressure off.

Anne: I like that a lot. Yeah, I like that a lot. But when you convert that percent though, I mean it’s still a dollar.

Gabby: It is.

Anne: Are you thinking then maybe just in your head goals, sort of, when you’re thinking about it? Is that where it makes it easier for you?

Gabby: Yes.

Anne: Because if I had to calculate 20%, then I would actually calculate it and write that number down. That would be me.

Gabby: Right.

Anne: And then I would still know what that number is, and then if I couldn’t achieve that number… but how do you do — do you write it down?

Gabby: Well —

Anne: That’s my question.

Gabby: I do in the sense that, OK, so I look at the difference as opposed to the total.

Anne: Mmm OK.

Gabby: That’s where the focus becomes. The focus is not the big number because if you look at it from the stan — OK, so if the goal becomes um — you know, if the grand total is, is $10,000, that’s like, wow. That’s, you know, that’s a lot.

Anne: Right. Right.

Gabby: And it can be scary.

Anne: So each month I want to make $10,000, and that’s a scary figure.

Gabby: Exactly.

Anne: Got it.

Gabby: So instead, I go, what’s 20% more than what I made the year prior? It might be $800.

Anne: Got it. Mm-hmm.

Gabby: It might be $1200. It might — you know what I mean?

Anne: Mm-hmm.

Gabby: But that number is not so scary to work with.

Anne: Mm-hmm, and then divide that into a monthly sort of an assessment.

Gabby: Bingo. Yeah, yeah. Makes it a little easier.

Anne: Gosh, Gabby, I like that a lot. Wow. That’s so — and what’s nice about that is it’s not, it’s not scary at all. The big number is scary.

Gabby: Yeah, that’s why I try not to do it because I, I’ve — in years past, when I, I did do that, man, it would just like eat at you. And I feel like it was always there, and it would create so much pressure, and I would get so nervous about it, whereas now, I’m like, nope. It’s not that big.

Anne: Wow. I think that’s really great. And I think that it’s good to start with the monetary goals because sometimes people won’t even think money in terms of goals, because they are so afraid of that. And I know for a fact, I mean the majority of people that I speak with, my students, when I talk to them about goals, money doesn’t even enter in the picture. And I think that there’s good things and bad things about that. I, I understand that if you don’t want to set yourself up for failure, and so you just don’t go there, but I do believe that it’s, that it’s important to set some figure. You know, some sort of an improvement, some sort of an enhancement. And I love the way that you break it down into a difference rather than a total number, because that makes it much more attainable.

Gabby: To me, I need to start there because I need that money to be able to fund my other goals.

Anne: Right. And it’s a measurement.

Gabby: They’re intrinsically tied.

Anne: Right? It’s a hard, it’s a hard-core measurement of —

Gabby: Mm-hmm.

Anne: — are things improving, are things growing? I know a lot of people who, like I said, they stay away from the money, but then they’ll say something like, “well, you know, I want, you know, 20% more — they may not even say 20%. I don’t know many people that work in percentages. They’re going to say, “I want to achieve three new clients every month,” right? Or “10 new jobs a month,” whatever it is.

Gabby: Mm-hmm.