Business of VO: What Should I Charge?

We get irate when people ask about rates! If you want your coin-purse to overflow with voiceover riches, then you’ve gotta grow a pair and learn how to quote a job! Other voiceover actors and industry rate guides can’t do it for you. In this episode of VOBoss, we want you to stop searching for the ‘magic’ number to charge and instead learn the skills necessary to quote your own damn rate! You can do it – we believe in you!


Quick Concepts from Today’s Episode:

  1. The industry is flooded with posts, forums, emails, and inquiries asking what to charge.

  2. There are so many new voiceover applications that simply don’t have metrics and data, yet.

  3. A rate guide is only a guide. And they can’t account for everything.

  4. You have to know what your time is worth, how long a job will take and a comparable usage to generate a number.

  5. You must engage your client in a conversation that will reveal the job details needed to estimate costs.

  6. How long? When? Where? Those are the minimum details.

  7. Metrics for social and streaming media do not yet exist for the masses, but they are coming.

  8. Until then you have to have your own guideline.

  9. Assume that your quote will be counted and that there will be room for negotiation.

  10. Let your client know that there is room to negotiate.

  11. Ever profession has pre-determined costs and a way to calculate the value of a job.

  12. However most all service providers have an estimated rate for the ‘unknown’ of diagnosing, problem-solving, and the unexpected.

  13. Set your terms and state them clearly.

  14. No business transaction is permanent and life-long – so why are we accepting in-perpetuity voiceover?

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL
GVAA Rate Guide


>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

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>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.




Anne: Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my VO BOSS bestie, gosh darn it all, Gabby Nistico. [laughs]

Gabby: Hi, hi!

Anne: Gabby, Gabby, Gabby. The question of the day that I see over and over and over again, and I’m sure you do too, right, in all of the voiceover forums, how much –

Gabby: The question of every day.

Anne: How much, Gabby, how much should I charge?

Gabby: Oi.

Anne: [laughs] I get that question so many times – if I were to charge [laughs] a nickel every time.

Gabby: What I find funny is not only the people that do that, but they of course caveat the post with “I checked the GVAA rate guide, and –

Anne: And they’re frantic. They’re frantic! You know, Gabby, my first initial response is, because everybody’s frantic, right, when all of a sudden they’re like, “oh my gosh. My client just contacted me and they want to know how much I’ll charge. Can you please just” – and then they need me like instantaneously to tell them, right, without me knowing much of the details what in goodness gracious they should be charging. I just have to sit back and go, wow. [laughs] There’s so many answers. So many answers floating around my head, but first and foremost yes, the GVAA rate guide, if it’s not there, which I think – I love the GVAA rate guide, Gabby. I know you do too.

Gabby: Yeah.

Anne: It’s a wonderful, wonderful resource. But hey, guys. It’s your business, right? Sometimes you just got to go and quote and pull it out from we don’t know where. [laughs] Or maybe I do know where but I can’t say it.[laughs]

Gabby: Guys, we’re in so much new territory, right? There’s so many new applications for voice, things that are not tried and tested yet. Rate guides, any rate guide is only going to address things that are repetitive and that have metrics and data that can be pooled together to come up with averages.

Anne: And it should be noted that it is a guide, guys.

Gabby: Yeah, it’s not set in stone, right?