Business of VO: Control Your Coaching

The BOSSES are concerned. Because blind faith can be a business blunder. Stop asking coaches and other voiceover actors what you should do in this industry. Stop relying on others to tell you how you should run your business. Opinions are great, but ultimately, the journey is yours and so is the destination.  Listen too much to others and you’ll end up in Toledo, which is nothing like the Tahiti you envisioned! These are Boss basics, and we invite you to join this week’s discussion about voiceover coaching.


Quick Concepts from Today’s Episode:

  1. Is our industry becoming entitled? Are adult learners being lazy?

  2. Recently aspiring voiceover actors have gone from asking ‘can I do this?’ to ‘tell me exactly what I should do as a voice actor?’

  3. Anne and Gabby are concerned because blind faith in any one party can potentially be a business blunder.

  4. Adults often like to be spoon-fed information and are not always motivated, engaged learners.

  5. You can waste lots of hard earned money by arbitrarily trusting a person to company to make decisions for you.

  6. Coaches want to help their students but help comes in many forms.

  7. The coach/student relationship must work as a team. And use their combined input to create action plans and steps for the learner.

  8. Business owners must learn to trust their own gut-instincts.

  9. You cannot run an effective business if you don’t trust your own thoughts and standby what is best for you.

  10. Failure is a learning experience that we can’t negate.

  11. Life coaching is a popular trend and it’s easy to become dependent on one, however we do need people to bounce ideas off of.

  12. None of us can attribute our success to one person. There is likely a team of teachers.

  13. Ask what you want for your career and who can partner with to get there.

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Share ideas with your own network ++

If you’re friends jump off a bridge…you know the rest! #VOBOSS

I’m my own boss, I make my own decisions. #VOBOSS

Go with your gut! #VOBOSS

Referenced in this Episode

Direct links to things we brought up ++

  1. More info about coaching with Anne

  2. Recorded on ipDTL

Full Episode Transcript

>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.




Anne: Hey everybody, welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, with my VO BOSS bestie, Gabby Nistico! Hey, Gabby.

Gabby: Hey. So Anne, I got a question for you.

Anne: Yeah? 

Gabby: How many times [laughs] do you get phone calls or emails or students who schedule time with you and ask you what they should do in this industry? 

Anne: [laughs] Yeah, all the time. All the time.

Gabby: Happens to me constantly, and I feel like it’s so funny that we’ve evolved from a place of “should I do this, can I do this,” to “tell me what I should do.”

Anne: Yes.

Gabby: I always, always laugh because I’m like “didn’t your mother ever – ‘if your friend goes off the bridge, are you gonna go too?’” 

Anne: Oh my gosh.

Gabby: Why? Why would you want someone else to just assign or dictate your career, your business? 

Anne: That’s a good question. I used to run into that all the time, Gabby, when I taught.

Gabby: Well, you still teach. I mean –

Anne: I mean, – 

Gabby: [laughs]

Anne: When I taught in the school system because simultaneously, I taught high school and I also taught adult continuing ed, and I taught college.

Gabby: Yeah.

Anne: So different levels of learners.

Gabby: No pressure.

Anne: I found that of course the kids were fun, and if you inspired them and motivated them, they were very much self-motivated to learn. Adults, they were kind of a different beast. They like to be spoonfed their information. I find that that’s sometimes the case as well when I’m working with adults in voiceover.

Gabby: [beep]

Anne: Whoa.

Gabby: Bumped the microphone. [laughs]

Anne: Wow!

Gabby: So riled up, I’m bumping the microphone.

Anne: Gabby, calm down.

Gabby: I know, I’m sorry. To me, that’s how you get scammed. That’s how bad things happen. That’s how you waste loads of your precious, hard-earned money, is just arbitrarily or blindly trusting another person to make decisions for you.

Anne: I agree. And it’s not to say that we don’t want to help.

Gabby: I do want to help. I want to help badly. But I want to help the right way. I want to help not based on my motives or what I think is right for you, but rather for you to work with me to explore those possibilities.

Anne: Oh yeah. I think a lot of people, they’re afraid to trust their instincts, afraid to trust the gut, which is, again, I do – I run my life that way.

Gabby: I hate that.

Anne: So they’ll ask and say, “what should I do,” or “what is normal? How does it work?”

Gabby: It makes me sad. Because I’ve had so many students over the years who, you know, maybe they’ve played me a demo and it’s not very good. There’s issues or some technical problems. I’ll tell them my honest thoughts, and then they say, “you know, I thought that.”

Anne: Oh yeah, and they didn’t pursue it.

Gabby: “That was my gut instinct.” And I’m like, “well, why didn’t you go with that gut instinct? Why did you fight that?” “I trusted them.”

Anne: “I trusted them. They were my coach, and they’re in the business, so I believe them.” [laughs] You guys can trust your instincts. What’s the saying if it looks rotten and smells rotten, [laughs] I know, there’s some more finessed way of saying it.

Gabby: Something about a duck. I don’t know. 

[both laugh]

Gabby: Looks a good duck, quacks like a duck.

Anne: Yes, exactly.

Gabby: It irks me on a very fundamental level because that’s not how business owners operate.

Anne: Fundamentally they cannot operate that way or they just won’t be in business. You won’t have a business if you expect somebody to tell you how it works and how it, how you should run your business, and you need that type of coaching all along the way, then you’re probably not going to be successful.

Gabby: No great entrepreneur ever went, “I have an idea. Now everyone else tell me how to do it.”

[both laugh]

Anne: You just got to go on that gut instinct and fall down and fail and succeed and fail and learn and all of that good stuff.

Gabby: Smack your head into the wall of you times, fall again and skin your knee and maybe get run over.

Anne: Cry. Cry. We’ve talked about that before. I’ve cried.

Gabby: But all of that is part of the learning process. All of that is what makes us stronger, more capable, more dependable. And I even look at the trends outside of voiceover, life coaching right now is everything. And I’m like, what is that? What? I’ve been curious. I’m like, wait, so you literally tell people how to live? You’re explaining incredibly fundamental, like have a schedule, stick to your schedule? 

Anne: Ok, on the side of life coaches, right – 

Gabby: Anne, what is happening? I am scared.

Anne: Let’s just put it in perspective that a lot of times, people really just need another set of ears to bounce ideas off of.

Gabby: Agreed, it’s called a therapist. [laughs]

Anne: It’s nothing different than hiring a coach to listen to your reads and direct them, right, in a specific way. But there are people out there, take it to an extreme where they will, as you mentioned before, just blindly trust what their coaches tell them. I think there’s a lot to be said for Google. Your set of peers that are out there in the industry that have been working, there’s lots of ways for you to find out things about this industry that are right there at your fingertips, and you don’t necessarily have to put all of your trust into a coach. If you’re not feeling comfortable, there’s usually a reason for it.

Gabby: I don’t think any successful business owner can attribute all of their success to one person. It’s multiple people along the way. Right? We have multiple teachers. It’s just like traditional education. There’s a reason why you have a math teacher and an English teacher and – 

Anne: Absolutely. They are all experts in their field, and it helps to have their valuable leadership and knowledge and advice, but not necessarily discounting your own, right? 

Gabby: Correct. And I think there comes a point in time where we have to say, what do I want for my career, and how do I partner up with people who are going to help me get there? As a coach, that’s how I prefer to coach. I see myself not as this weird omnipotent, like, you know, decision-maker, no. And it’s not about me telling you what to do. It’s about me helping you figure out what’s right for you.

Anne: Like a team.

Gabby: I think there’s a very bizarre cycle right now in this – again not just voiceover, creative industries, sort of like a two or three year early learning curve, where almost everyone does that. Blindly putting faith into one or two people, and then going, “oh, I guess that wasn’t the way to go. I have to steer this, I have to be in control of this.” It’s like a do-over. It’s like their practice run.

Anne: I’ve encountered way too many people that have come to me saying, “you know, I did this, and here’s what I have, and I’m not happy with it.” So let’s address that first because [laug