Boss Mindset: Don’t Panic

with Liz Atherton

So – you’re an entrepreneur, you decided to go full-on VO and suddenly you FREAK OUT! No, you are not the only one who is secretly second-guessing everything you’re doing, worried that you’ve made a grave mistake, checking your bank balance while peeking from behind sunglasses – YIKES! Take a moment to feel part of something good as VO Boss host Anne Ganguzza and guest host Liz Atherton share insights, support and affirmation to the brave souls who took a leap of faith in themselves!


Quick Concepts from Today’s Episode:

  1. Entrepreneurial life is hard, scary – you are human and will survive!

  2. PANIC – it’s taking over!

  3. Doers often OVER do but it’s also what makes you powerful!

  4. So worried about money! Change is hard! If you build it, will it come?

  5. VO peeps ARE entrepreneurs!

  6. Moving forward rarely happens as fast as you want it to.

  7. YIKES: What was I thinking?

  8. Rebrand your thinking!

  9. I’m not broke – I’m fully invested in me ← say this to yourself Every. Single. Day!

  10. Broke is not a pretty word – change your paradigm!

  11. I believe in ME!

  12. Scary brilliant – that’s what you are!

  13. Why would someone else invest in you if you don’t fully invest in you?!!


  15. Allow the goodness to happen!

  16. Anne’s mom: It always works out! ← smart woman!

  17. Enjoy the excitement!

  18. Life truly pivots when you look at yourself as a WINNER!

  19. How fortunate are you that you can make a living as a VOICE ACTOR!

  20. Yup – going from steady money to 1099-driven money is SCARY!

  21. You ABSOLUTELY must have a belief in self – you CAN do this!

  22. Not everyone is meant to be an entrepreneur – and that’s OK!

  23. As a human being, your goal is to seek your joy.

  24. If you are following your heart into VO, and that’s your passion, you are on the right path!

  25. Drive and passion should be part of the mix!

  26. It’s scary being an entrepreneur. But it’s scarier not to have your health – unhappy is unhealthy!

  27. At the end of the day, it doesn’t matter your politics, where your check come from, or anything else if you’re’ not happy!

  28. It’s OK to panic as long as you hold onto the faith that you are going to be OK. YOU ARE!

  29. Find an accountability group – like-minded people who help keep you on track with understanding!

  30. The VO cocoon – find things like the VO Watercooler, VO Peeps, conferences to keep yourself connected to other humans doing what you do!.

  31. Every single person in the VO world was/is just as scared as you are!

  32. Don’t let the “bookings postings” scare you – people need pats on the back – give them freely!

  33. We’re all human beings. We’re all trying to make our way. Support your fellow VO being!

  34. Be PROUD of yourself! PROUD! You are an AWESOME being!

  35. Ahh, man – this entrepreneurship thing is hard!

  36. It’s a journey – know that you are not alone – the bosses HAVE YOUR BACK!

Referenced in this Episode

Direct links to things we brought up ++

Learn how to overcome panic as an entreprenuer 
Find out about 
Recorded on ipDTL
Awesome editing by Carl Bahner


>> It’s time to take your business to the next level, the BOSS level! These are the premier business owner strategies and successes being utilized by the industry’s top talent today. Rock your business like a BOSS, a VO BOSS. Now let’s welcome your host Anne Ganguzza.

Anne: Hey everyone, welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with the bee, the queen, my special guest cohost, Liz Atherton.

Liz: [laughs] I am the bee! The queen!

Anne: The bee.

Liz: [laughs]

Anne: The bee comma Queen.

Liz: Yes, yes. Oh my God. Hi Anne. How are you doing?

Anne: I am doing great. Liz, I love your laugh. I just think it’s the cutest thing ever. It’s the cutest thing ever.

Liz: [kissing noises] [laughs]

Anne: It’s good that we can laugh because I’ll tell you what, Liz, I have had an entrepreneurial week from hell. And I think, I want to be real, I want to be real, and I want people to know, this stuff is hard, and it’s scary. I think we should exchange horror stories. Horror stories from being an entrepreneur, and just so that other people can see that we’re all human and it happens, and it’s ok. And we’re still going on about our business, because I still have a business. Liz, you still have a business, right?

Liz: I do, I do.

Anne: We’re not quitting. So.

Liz: No!

Anne: We can have weeks from hell.

[both laugh]

Liz: Or months or maybe even years, yes, we can, Anne, yes, we can.

Anne: We can. We can. Shall I begin? I will tell you –

Liz: Please.

Anne: – my current state is panic.

Liz: Oh no.

Anne: I mean, but it’s panic, but it’s good. It’s all working itself out. I mean, most people know that I was on this quest. Last year I thought it’d be kind of cool to just move.

[both laugh]

Anne: Let’s just sell our house and buy a new one, and that would be really awesome, and then we’ll move and everything will be happy and flowers. In the meantime, I didn’t realize how stressful it actually is to do all of that and maintain my entrepreneurial business.

Liz: And your marriage.

Anne: No, yeah.

Liz: And your health. There’s all that.

Anne: My general well-being, to sell the house, pack the house, and do all of that good stuff, and still maintain that business, and not only that, I was feeling very much under the gun, that I had to make a certain amount of money during the process, because my finances were tied up into down payments and all sorts of things, looking into your furniture, getting at new curtains, all of that good stuff. So I literally for a good few months was in panic mode. People think I have it together. I ‘m just going to tell you, it’s hard. I’m going to be really honest and say that I was panic stricken for kind of a good portion of the time, thinking oh my gosh, am I going to be able to get the gigs in order to be able to afford the extra money that’s going into this house? It was a real thing.

Liz: Listen, Anne, you’re not alone. I have people that shared stories with me all the time. Here’s my goal. Especially in the VO business, right, as entrepreneurs, people don’t necessarily address themselves as entrepreneurs, but yet they are, especially those that have decided to take this full-time. This year has been particularly interesting for me because I sold my agency with the intent of starting my software company, and then I didn’t have funding, and I didn’t have funding, and I didn’t have funding, and then I finally did have funding. Through that funding we had to get all of our paperwork. By the way, my investors are the most awesome people in the world. But through this whole time I’m like, ok, this isn’t happening as fast as I want it to happen. Do I need to go get another job? What am I going to do? How am I going to eat? I got to get this stuff done. And I used to panic, and I was to address myself as, oh my God, you’re so broke. Oh my God, you’re so broken. Oh my gosh. Maybe a lot of people out there are like me. We’re single and we’re doing it on our own, and you’re like, [gasps] I don’t have a fallback position. And then something clicked for me a couple of months ago that really made an impression. I’m not broke. I’m fully invested in me.

Anne: There you go. I love that.

Liz: Just seriously, just that change of paradigm –

Anne: Oh yeah.

Liz: – meant so much to me, because when you sit there as someone who has been successful for much of your life and suddenly you are in this [gasps] panic – you want to talk about people with panic mode – and then you begin to look at yourself as a loser. Listen, I’m not trying to go down a sad path here, I’m just like, the word broke in and of itself is not necessarily a pretty word, right?

Anne: Yeah, I agree.

Liz: But when you can change that and turn that around and instead say no, I’m fully invested in me, because I friggin’ believe in me, I believe in what I am doing, I believe it so strongly that I have risked everything about me to make it happen, does that make me scary stupid? A little.

Anne: [laughs]

Liz: But it is also scary brilliant, because honestly –

Anne: Scary brilliant. That’s a good thing.

Liz: Why would you invest in me if I wasn’t all in? You have to be immersed in what you’re doing.

Anne: Sure.

Liz: The same is true for a voiceover talent. So now voiceover is not something that just knocks on your door every day and says “hey, I heard about you, Anne. I want to hire you.”

Anne: Let me give you lots of money.

Liz: Yes, please, please. So now Anne, and other VO people, they’re like, [gasps] “oh my God. How am I going to find work? What am I going to be doing?” They go into this panic mode instead of saying, “hey man, I am a killer voice over talent, and I just need to go out there and let people hear me so that we can make this work.” And I don’t mean from a boastful –

Anne: No, no. It’s a confidence. It comes from an area of confidence. You said something so important just a few moments ago, and that was your paradigm shift in thinking. I’m going to tell you yes, when I was in my panic mode thinking what was I thinking “I could just go and buy a new house and sell this house,” and it’d be easy and it’d be fun? I think when I stopped myself and just did a couple of deep breaths in, and I decided to allow this to happen, because I had a belief it was all going to work out, it was going to be ok, and I just remember, gosh, I just remember my mother, my mother who said to me, you know what, Anne, it will just work out. You know, it always just works out. And I think about that.

Liz: [sings] Que sera, sera.

Anne: Yeah, right? When it is true that way, it shifts the universe into –

Liz: Absolutely, Anne. I mean and here, let me help you a little bit with the house thing, that decision of yours. You have been very fortunate to have a great partner in life, and you’ve lived in your house, and you’ve wanted to try something new, and how fortunate for you that your life has led you up to the opportunity to be able to try that something new, as opposed to “oh my God, what was I thinking?” Instead it is like, “oh, how fun. Yeah, I planned for this and I continue to plan for this, but looky, I get to go by new curtains!”

Anne: I do.

Liz: Or whatever, and that’s the excitement side of it. For me, things just took a whole pivot when I made a decision to look at myself as a winner, as the winner with good ideas, where I think I see panic in people when they’re like, “oh my God, I’ve quit my job to go do voiceover full-time, what am I going to do?” Instead of saying, “how fortunate am I that I have this voice that I can make a living with?” I mean I wish I had that voice. I don’t.

Anne: Yeah, I have to say, when I quit my full-time job, I said well, let me just go into voiceover, it was the most motivating thing, because I went from money coming in that was dependable to like no money. And that alone motivated the heck out of me to go ahead and make some money. Because I was starting to feel, I need to contribute. I need to contribute to the household here, and I know I can do this. I think it’s just that leap of faith we talk about, that you give it up and say that “yep, you know what? I’m going to manifest, things are going to happen and we’re going to move forward and try to think positively.”

Liz: Where does that start from, Anne? That starts from a belief in self. And you absolutely have to have a belief in self. Because Anne, you would not have quit that job if you did not have a belief in self. The reality is is that you knew that you could do it. I want to say this to you again. You knew that you could do it.

Anne: Deep down, deep down.

Liz: And that is the difference between you and somebody that, and there is nothing wrong with, but stays in their 8 to 5 or whatever job, working for someone else. That’s fine. They don’t have the desire to do it, and it’s not a money driven thing. and that’s ok.

Anne: It’s ok. Not everybody’s meant to be an entrepreneur. You know, it’s true. It’s ok if you’re not. I think it’s awfully cool if you try. If you have got the desire and that you try, I think that’s awesome. I think it says a lot. If you learn enough about yourself that maybe you say it isn’t for me, I truly believe that that happens to people. And I think that’s ok, because it’s a journey.

Liz: Truly as a human being, your goal is to seek your joy. Right? And for an entrepreneur, it is, I mean at least for me, your goal is to seek your joy, to find your joy with whatever steps you are taking in front of yourself the next day. But if your joy is to do the work that is passionate for you, and you seek that passionate work, then you’re