Business of VO – Are You Agent Ready?

So, we hate to break it to you, but…chances are – agents aren’t going to just start knocking down your door. There’s a lot you have to do before even approaching an agent and Anne and Gabby are here to break it down for you! Learn how to submit (and how NOT to submit), how you could blacklist yourself, what agents look for and more!



Takeaways

Quick Concepts from Today’s Episode:

  1. Make sure what you do is what the agent does!

  2. It’s a two-way street

  3. It’s all about research

  4. Make sure you’re submitting for the right reasons

  5. Agents want to see a proven track record

  6. Be careful what you post on social media. Your agents are watching!

  7. Beginners are probably not ready for major market agents

  8. DON’T CARPET BOMB AGENCIES!

  9. Agents talk amongst themselves

  10. You need them and they need you

  11. If you’re asking if you’re ready, you’re probably not

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Referenced in this Episode

Direct links to things we brought up ++

  1. Google

  2. Subscribe to VO BOSS on YouTube!

  3. Our podcast is recorded entirely using ipDTL. Get better than ISDN quality with: ipDTL

Full Episode Transcript

VO: Today’s voiceover talent is more than just a pretty voice. Today’s voiceover talent has to be a boss, a VO BOSS. Set yourself up with business owner strategies and success with your host, Anne Ganguzza, along with some of the strongest voices in our industry. Rock your business like a boss, a VO BOSS.

Anne: Hey, guys. Before we get started on today’s episode, we want to share some bossolutions and some of the ways you can have more boss in your life.

Gabby: Many, many moons ago, I wrote a little publication by the name of “How to Set up and Maintain a Better Voiceover Business.” [laughs] This is long before —

Anne: Yes, you did.

Gabby: Yep, long before we had combined our boss powers, Ms. Ganguzza. And it is an absolute must, not only for the business basics of voiceover and to help kind of get your boss butt in gear, especially if the business side of our world has always been a little bit of a strain for you, but also it’s gonna help you with your marketing, and branding, and helping you to develop your own personal brand in voiceover.

Anne: Find out more by going to voboss.com, and then click on that shop tab. Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my amazing VO BOSS bestie, Gabby Nistico. Hey, Gabby.

Gabby: Hey, hey!

Anne: Gabby, I just got a question from one of my students today, and I get this question a lot, and I’m sure you do too.

Gabby: Let’s do it together. You ready? This is how frequent this question is. OK, ready, so we’re gonna throw it out. Three, two, one.

Both: Am I ready for an agent?

Gabby: Yeah.

Anne: [laughs]

Gabby: So funny.

Anne: All the time.

Gabby: It’s all the time. If I had a dollar umm…yeah.

Anne: Yeah, right? [laughs]

Gabby: Holy cow.

Anne: And I know we talked about this in one of our, one of our presentations about diversifying your opportunities and having them come from multiple places.

Gabby: Yes.

Anne: And talk about the role of an agent first.

Gabby: Yes. We have talked about this, and talent agents are absolutely a viable part of a voice actor’s career, and of their portfolio, and a, and a way to get work. They’re not the only way, but they’re a very important way. But the key to it is understanding if the industry in the area of voiceover you are surveying aligns with the agent, meaning —

Anne: Yes.

Gabby: Is it promo, is it commercial, is it animation, is it something that an agent would even cast for? That’s a, that’s a huge piece to that puzzle.

Anne: A huge, very important piece, and I’m so glad that we started talking about this first because an agent serves a purpose. And I think that you need to know what that purpose is before you go, you know, frantically saying, “oh my God, I need an agent. I need an agent to get work.”

Gabby: Forget saying it. What about the people who are willy-nilly and who are out there just randomly submitting and —

Anne: Oh please.

Gabby: And blasting agents and throwing their stuff out there?

Anne: Just say no. [laughs]

Gabby: They, they haven’t even researched whether or not an agent can do anything for them. So yeah, I think that’s huge. And the other part of that is, is we can never lose sight of the fact that — come on, guys, it’s a two-way street. If you are sitting there thinking that an agent makes or breaks you, that an agent’s job is to discover you, to hone you, to take you under their wing and make you — you know, this is not “Pretty Woman.” Hello!

Anne: Gabby, I’m gonna tell you, I’m gonna admit to you that I was one of those people when I was initially in the industry that mistakenly thought that an agent was going to seek me out. Boy, was I wrong. You know? [laughs]

Gabby: Ohhhh.. Oh, Anne. Anne…

Anne: That’s why we are here to – you know, I’m glad we are talking about it because I want our listeners to know that honestly that’s just not how it works.

Gabby: My poor, pitiful radio ass thought that I was going to come down off of my throne on high from the DJ booth and, and arrive. And people would simply go, there she is! And that it would be immediate

Anne: We must have her.

Gabby: Hiring — yeah, I thought the same thing. I had no foggy clue that all of that’s BS, and that it’s not what you see in the movies and television, and more importantly that the industry had evolved so far away from that. Agents nowadays — yes, you need them, but likewise —

Anne: They need you.

Gabby: They have to need you. Yeah.

Anne: mm-hmm.

Gabby: You have to be offering something, providing something that they either don’t have, or need more of, or fulfilling some kind of need in that casting roster, so that, guess what, you make them money.

Anne: The first thing that voiceover talent do when they are thinking, even thinking about voiceover agents is to do some research. I used to tell people to go to, you know, that other place, VoiceBank, which existed with a lot of agencies already listed on there, but now it is just as easy to, you know, type in Google, “voiceover agents.” And you can certainly — and there’s a lot of voiceover agent websites out there — you can get information on what agencies are out there. And really just as in any good client research, you can research your agent as well to understand who they are, who they serve, what genre they serve, and what their roster is already like, and find out if you might fit a description of somebody that they don’t have.

Gabby: And the geography. Hello! That’s a big part of it, right? I, I agree with you 100%, 1000%, it’s all about research, and more so than any other area of voiceover, you should be researching agents that you’re planning on submitting to, or that you’re thinking about submitting to, to make sure that you are submitting for the right purpose, the right reason.

Anne: And that you’re a fit.

Gabby: We see this a lot. Right? So one of the things that we’re saying about please don’t assume that you’re ready is you have to be able to very objectively look at your body of work currently and compare it to the body of work of the talent they currently represent.

Anne: Right.