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Demolicious Demos

with Lau Lapides

Are you looking to create a standout voiceover demo? Look no further! Anne and Lau provide insights into the process, emphasizing the importance of custom-written copy, a team approach, and a unique story. They explore the significance of target marketing your demo for different types of work and also discuss the ideal length for different types of demos and the value of breaking them into individual segments on your website for easy navigation. They also discuss the importance of keeping demos contemporary and relevant to current trends and emphasize the need for a strong opening and a range of styles throughout your demo. Interested in learning more? Don't miss this episode...

Anne & Lau discuss how to create an effective voiceover demo, from crafting compelling copy to getting it in the hands of clients.

"The more you give to a read, the more you can get back." - Lau

About Lau

Lau Lapides is Founder & President of Lau Lapides Company, a boutique coaching, training & production company for voice talent and actors. It has its headquarters in Boston with satellites in NYC, Miami and LA. Programs include hybrid online & in-person workshops, seminars, one-to-one personalized coaching, + showcases in NYC/LA and online. Lau’s media and broadcasting career coaches all work in television, film, radio and theatre. Their voices can be heard around the world.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Demos should be custom written to fit your personality and acting styles.

  2. You need a team approach that includes coaches, booth directing, and engineers.

  3. Use your demo to highlight your acting range, create a unique & dynamic story, and put your best work forward.

  4. Remember that less is more when it comes to demo length, with a commercial demo not exceeding one minute.

  5. The copy on your demo should be relevant and current + target marketed.

  6. Create separate demos for different types of commercial and narration work.

  7. Keep your content updated and showcase a variety of acting styles to appeal to clients' needs and preferences.

  8. Respect your listeners' time and include topics relevant to their industries.

  9. A demo can showcase your authenticity and vulnerability.

  10. Pacing is crucial to making demos sound genuine and engaging.

"We are faced with these words, yet we struggle to make them a part of us." - Anne

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Work with Lau >>


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She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on >>

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