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The VO Strategist with Tom Dheere

Gain Strategic Insights for Voice Over Success

In this episode, Anne is joined by special guest Tom Dheere, the Vo Strategist. With over 25 years of experience, Tom knows how to ride the waves of ever-changing technology and market shifts. Discover the secrets to driving traffic to your website through social media, blogging, and top-notch content to keep you ahead of the pack. They share how old-school tactics like cold calling and email marketing might not be cutting it anymore. Boost your confidence with Tom's killer advice on negotiating rates like a BOSS and flipping your approach to snag the rates you truly deserve. Plus, we unveil the controversial truth about Fiverr and how this billion-dollar beast can actually help you charge industry-standard rates…

Join Anne & Tom Dheere as they discuss embracing change in the voiceover industry, adapting to disruption, and leveraging P2Ps for success.

"The voice actors that are going to still be standing are the ones that are adapting, evolving, learning, and growing." - Tom

About Tom

Tom Dheere, the VO Strategist, is a highly experienced New York-based voice actor with over 20 years of industry expertise. Having narrated numerous projects for clients across multiple countries, Tom's extensive background as a corporate trainer and voice talent has equipped him with unique qualifications to guide aspiring and seasoned voice actors in navigating the voiceover industry. Tom specializes in providing marketing and business consultations, conducting diagnostics, facilitating strategy sessions, and offering mentorships to voice talents seeking professional growth.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Stay in the loop with industry trends by keeping up with blogs, podcasts, and working with experienced coaches.

  2. Embrace new tech to roll with the changes in the voiceover scene and stay ahead of the game.

  3. Sharpen your storytelling skills + level up your acting and improv game to stand out from the crowd.

  4. Know your worth by doing some self-reflection and use that knowledge to negotiate better rates and set fair prices.

  5. Invest in yourself and keep learning to stay at the top of your voiceover game.

  6. Don't just rely on old-school tactics. Mix it up with social media, blogging, and other fresh approaches.

  7. Be open to online casting sites for new opportunities, even if they get a bad rap sometimes.

  8. Get familiar with industry rates to make sure you're getting the compensation you deserve.

  9. If you play your cards right, platforms like Fiverr can actually be a way to charge pro rates.

  10. Adapt and go with the flow because the voiceover world is always changing.

"As a business owner, understanding the evolving market is crucial." - Anne

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Book a free 15-minute consult with Tom at


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She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on >>

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