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Modern Email Marketing

with Laya Hoffman

Whether you’re working a zero-inbox system or have thousands of unread emails, we’re going to teach you how to manage your email marketing like a #VOBOSS. In this episode, Anne & Laya discuss strategies for running successful email campaigns and teach you how to manage your mass communications like a total pro. From concise content creation to developing better reading and writing skills, it’s all about strengthening your marketing muscle!

Anne & Laya discuss strategies for running a successful email campaign, from creating concise content to writing like a marketing pro…

"Marketing is an investment in your business." - Laya Hoffman

About Laya

Laya Hoffman is an Atlanta based Voice Actor & Podcaster with over 20 years on the mic, specializing in Commercial, Corporate, Promos, and other short form audio projects for forward thinking brands like BMW, Google, Amazon, AAA, Kind Snacks, HBO, ESPN & hundreds more. A former Marketing Exec, Nightclub DJ, and Creative Agency Lead, Laya brings a modern minded approach to her voice work. She is the producer of the She Sounds Like Me Podcast, which she co-hosts with her 8 year old daughter Cyla. Laya is on a mission to advocate for equality, ensuring that all women know they can stand up, speak out and be heard.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Get permission before sending emails, and be sure there are clear ways to opt out.

  2. Focus on providing value! Share information, tips, or your thoughts + experiences. #VOBOSS

  3. Keep your message concise - don’t waste a reader’s time. #VOBOSS

  4. Utilize the subject line. It’s the first thing readers see!

  5. Provide relevant, quality content that is tailored to your readers interests. #VOBOSS

  6. After writing an email, return to it a few hours later. You’ll find new ways to edit and enhance your message. #VOBOSS

  7. Sign up for marketing lists to learn what you like and dislike as a consumer. Use your findings to perfect your emails.

  8. Use the back end of your email marketing service to see the analytics.

  9. Make your inbox work for you. Automation, a zero-inbox system + third party apps help with organization. #VOBOSS

  10. Be honest + human in your emails, especially if you don’t know where to start. #VOBOSS

"Marketing is the thing we need most as entrepreneurs, but is often what we think of last." - Anne Ganguzza

Referenced in this Episode

Direct links to things we brought up ++

Create your own email marketing BOSS Blast
Check out MailChimp, Active Campaign, Hubspot, Zapier, or Boomerang for DIY email marketing options.
Recorded on ipDTL

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