Marketing – Sales

Hey – put that microphone down! Mics are for closers! In this episode of VOBoss, The BOSSES talk sales. Is it a part of your business? You bet your BOSS it is! It’s time to stop hiding in your studio and start selling. The Boss Ladies are gonna show you how.


Quick Concepts from Today’s Episode:

  1. Bosses survive on coffee and great ideas

  2. There’s great VOBoss swag for sale at

  3. Voice actors don’t spend enough time thinking about and strategizing for sales

  4. Products or service, sales is a critical part of any business

  5. Sales Funnels can be an effective tool

  6. Sales starts when you ID the need, want or problem your client has

  7. Clients don’t buy if they don’t find us credible and likeable.

  8. When someone buys into your brand – you have made a sale.

  9. If you find the heart in your script you have identified the sell as well.

  10. What you are selling must be well defined. That means your voice.

  11. Sales must focus on the benefits to the client.

  12. Understand the buyer’s need before you attend to sell your service.

  13. Know your Unique Selling Position.

  14. We don’t have the luxury of being vague anymore.

Referenced in this Episode

Direct links to things we brought up ++

VO BOSS Branding and Marketing Tools
Recorded on ipDTL


>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.




Anne: Welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my amazing cohost and bestie, Gabby Nistico, hey, Gabby.

Gabby: Shalom!

Anne: [laughs] Gabby, I am having a hard time revving myself up this morning.

Gabby: [laughs]

Anne: I need more coffee.

Gabby: I always need more coffee.

Anne: I need more – but I’ll tell you what, I’m drinking coffee now, and I have this really awesome BOSS mug that I’m drinking it out of.

[both laugh]

Gabby: I want us to have our own line. I want BOSS Brew, I want – [laugh]

Anne: BOSS, I love the BOSS Brew.

Gabby: Because, you know, entrepreneurs, man, that’s it. We survive on ideas and coffee. Those are our –

Anne: There you go. Dry vocal cords be dammed.

Gabby: Yes.

Anne: [laughs] I open up the show by talking about, well, number one, coffee and then I say, well, I’m drinking out of a really awesome mug, right, our BOSS mugs, which by the way, for those of you who have not ventured off to our website yet, we have an amazing store over there, and we do offer these really cool boss mugs.

Gabby: And T-shirts.

Anne: And T-shirts and even, even undies.

Gabby: Underwear. Yup, yup.

Anne: Just sayin’, just sayin’. So yeah, we have a lot of things for sale. And we’ve got a lot of things that are probably gonna come down the line in the future for sale, and so that’s a lot of selling. In voiceover, we’re selling. We are selling all the time. We should talk about sales.

Gabby: I love sales.

Anne: Yeah, me too.

Gabby: [laughs]

Anne: I think, I think sales are good because that means money. [laughs]

Gabby: Well, yeah.

Anne: And we all like that because we gotta live, right, we gotta support ourselves. But I think most voiceover people don’t really think about their businesses in terms of like sales, quite the way –

Gabby: No.

Anne: – that they probably would benefit.

Gabby: – should.

Anne: – if they thought about it. They really should, yeah. Because it, I think it’s because we are selling a personal service. And it’s not necessarily a product. Well, some of us sell products, right?

Gabby: How is it any different than, you know, the doctors we go to? Right?

Anne: True.

Gabby: They’re a service. It’s not a product per se, but there’s a very specific way that the health care industry goes about selling itself.

Anne: And I think that there has to be a very specific way that voiceover talent sell themselves as well, right, in order to actually make a sale.

Gabby: Yeah.

Anne: I think maybe if we take a look at let’s say physical products, how those are sold, and how that process happens, like a sales funnel, right, we can maybe figure out how to benefit our own businesses from that. So I think the first thing for me to have to buy something, right, if we go back to the basics –

Gabby: Oh yeah.

Anne: What causes me to buy something? I have a need, right, or a problem.

Gabby: There a need or a problem –

Anne: – that needs to be solved. [laughs]

Gabby: Yeah.

Anne: Very similar to most commercial copy, right?

Gabby: Everything.

Anne: Let’s take what we’ve learned from commercial copy, right? There’s always a problem, there’s always a solution to that problem, and usually the solution is… the product.

Gabby: Or a service.