Gain a fresh perspective on the evolving casting landscape. Whether you're a newbie or an industry veteran, this episode will equip you with knowledge on how to market yourself to a specific niche. The Bosses cover the importance of understanding the language and mindset of your clients. Don't miss this enlightening chat where Anne and Lau share the emerging trends in casting, especially the push for diversity and authenticity. They emphasize the importance of staying true to your individuality, advising actors to embrace their unique accents and regional characteristics, as more companies are seeking authentic representations.
In this episode, we emphasize that companies are actively seeking individuals who authentically represent their products.
(0:00:01) - Current Trends in Casting
Casting directors are choosing authentic regional accents. Talent should embrace one's own identity.
(0:09:40) - Target Marketing and Demos in Voiceover
Casting for different age groups, understanding sound and demographics, marketing to niche audiences, and understanding client language and mindset are key to success.
(0:19:09) - The Importance of Relationships in Casting
Building relationships, offering value, creating VO Peeps Networking Group, and serving clients' needs are key to success in casting.
(0:28:55) - The Frustrations of Filming
Be prepared, confident, and open to feedback for a successful casting session.
Top 10 Takeaways
Quick-share concepts from today’s episode:
1. Embracing authenticity and diversity in casting is becoming increasingly important in the industry.
2. Companies are now looking for authentic regional characteristics in actors, moving away from the need for a generic accent.
3. Understanding your target market in the voiceover industry is crucial for success.
4. There is an increasing demand for mature voices, as more companies are catering to an older demographic.
5. The importance of building strong relationships with clients and agents can often take precedence over just landing gigs.
6. Relationships can greatly impact casting decisions, highlighting the importance of networking.
7. Maintaining a focus on serving the client's needs, and demonstrating reliability and commitment are key to success in the industry.
8. Preparation, flexibility, and confidence are crucial when filming.
9. Demos and auditions are both important in landing a job, but they serve different purposes depending on the nature of the work (commercial or non-broadcast).
10. Knowing your unique value proposition and marketing yourself accordingly is a powerful strategy in the casting industry.
Referenced in this Episode
Direct links to things we brought up ++
Network with other talent by joining the VO Peeps!
Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Join Voice123 >>
Work with Anne>>
Love the episode? Let our listeners hear from you!
More from Anne Ganguzza
She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>
ROCK YOUR BUSINESS LIKE A BOSS!
New episodes every Tuesday...
Please rate & review us on Apple, Spotify, Google, and Amazon