Business of VO: Website Trends

We’re so dependent on the internet but are you using the web to the fullest for your business? Your website is a crucial element of your voiceover business. Your online storefront has to be incredibly appealing and user-friendly. In today’s episode, the bosses talk all about voiceover websites and some common problems to avoid. Wifi – on, bandwidth locked and loaded — let’s dive into the web bosses!



Takeaways

Quick Concepts from Today’s Episode:

  1. Many voiceover actors and entrepreneurs are semi-clueless about how their website works and operates.

  2. We can’t be at a web-disadvantage – especially when you own and operate a website.

  3. New voiceover actors and business owners need to embrace and learn the technology.

  4. Years ago a voiceover actor could NOT have a website – now it’s mandatory.

  5. Freelancing and working from home without a website is nearly impossible.

  6. Buyers are also dependant on the internet and use it as a tool to consume everything.

  7. Become a website critic. What sites do you like? Why? How are they effective?

  8. Buyers go to a website to hear a voiceover actor – so demos must be easy to find and play.

  9. Consumers may still want your website to direct them back to a ‘real-person’ and others will want digital forms of communication – it all depends on your audience.

  10. Website technology is commonplace for kids today – so we can’t be amateurish in our web efforts.

  11. You can’t put blind faith or trust into a web provider so that you can be in control of your business.

  12. Web IT, programming and platform are separate from design, graphics and text language.

  13. Content is still king and Google needs quality content so you can be easily found on the web.

  14. Knowing who you are as a business and defining it well on your website is essential.

  15. A Clean, clear, graphic site is beautiful but likely not easily found on the web.

Tweet This

Share ideas with your own network ++

I don’t really know how the web works – I know enough to put it to work for me. #VOBOSS Click To Tweet

My clients are on the web – so I need to be there too. #VOBOSS Click To Tweet

The web is advertising meets art, meets function, meets technology. #VOBOSS Click To Tweet


Referenced in this Episode

Direct links to things we brought up ++

  1. Check out Anne’s Website

  2. Recorded on ipDTL

Full Episode Transcript

>> Today’s voiceover talent is more than just a pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Pretty voice.

>> Today’s voiceover talent has to be a BOSS.

>> BOSS.

>> A BOSS.

>> A BOSS.

>> Join us each week for business owner strategies and success with your hosts Anne Ganguzza and Gabrielle Nistico, along with some of the strongest voices in our industry.

>> Rock your business.

>> Rock your business.

>> Rock your business.

>> Like a BOSS.

>> Like a BOSS.

>> Rock your business like a BOSS.

>> Rock your business like a BOSS.

>> A VO BOSS.

>> A VO BOSS.

>> A VO BOSS.

Anne: Hey, welcome, everybody, to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my VO BOSS bestie, bosstie, web cohort, partner in crime, Gabby Nistico. Hey Gabby!

Gabby: Hello.

Anne: You and I both I think are dealing with I think a very important part of our businesses, and that is our websites. [laughs]

Gabby: Oh web growth.

Anne: Web growth. It’s like a disease, web growth.

Gabby: It almost is. I feel like, you know, you have your moments of like “if I could marry the Internet, I would,” and I have my moments of “I want a divorce.”

[both laugh]

Anne: Normally I, yeah, I want to be married and partners forever, and then something goes wrong with my website, oh my gosh, Gabby. Ok, I remember back in the days when I worked in tech, in IT, and it used to be a thing when your website went down, when your email didn’t work. And then it just becomes like this knot in your stomach because that thing that you’ve depended on now, right, to run your business, to have your life function it seems, is now unavailable. Or something is wrong with it, and it’s like the clock starts now. [laughs] And then you’ve got to feverishly figure out what’s going on, how can I fix it, what can I do? Let’s talk about web, our websites and what they mean for our businesses, today especially.

Gabby: Sites, and having a site, and maintaining a site, and owning a site, all of it, it’s fascinating to me how many of us have them, and how few of us actually understand them, and how they work, and really how the web works. I mean, I’ll be the first to admit it, I don’t know. It’s like magic. It’s some kind of crazy sorcery, I don’t get it. I don’t know. I don’t know all the intricacies. I know enough to get by, but that doesn’t always make for the best situation.

Anne: Therein lies the fear factor, right, because it’s something that we’re not sure about, or most of us. I mean, nobody can possibly know it all. I have a good – I think that I have a good idea of the concept of it and how things should operate, but I certainly by no means do I know everything about how [laughs] I need to keep my website going or the technical aspects behind it. I depend on people to help me to keep those running. I mean, I’m fortunate that I have as much knowledge as I do, but if I didn’t, I would not have been working in IT for 20 some odd years.

Gabby: The other thing is, it’s a still evolving, ever-changing technology. It’s not sitting. It’s always moving and doing and changing. I look at it this way. If you and I have moments of frustration and aggravation with our sites and the web, I can only imagine for somebody who’s just starting out right now.

Anne: Oh my goodness. And you know, I think it’s good that we’re talking about it because I want you guys to know that yes, it is scary. It’s scary for me, and it’s scary for Gabby, and we’ve been doing this for a while. So know, number one, that yeah, it’s scary. Technology can be scary, but I do want to reiterate,