Business of VO: Take a Stand

with Pamela Muldoon

Anne and Pamela discuss Black Lives Matter and the impact of “Taking a Stand” as a business. The Bosses discuss the role of values, morals, and beliefs, and how they can be woven into a brand message. This moment in time is an opportunity to educate and grow. Look inward and decide how you, and your business, will interact with important issues.

As a white woman I am still working on educating myself on how to best support and amplify Black voices. I’d like to offer the VO BOSS podcast platform as a means to help do this, and invite POC voices that would like to submit their stories or statements on issues of racism. Listening to stories from friends and colleagues in the industry has truly moved and changed me, and I want to do my part to help educate and be a supportive ally.  We will air the statements unedited on upcoming episode(s) of VO BOSS in their entirety. If possible, please keep statements to around three minutes long. Please upload an mp3 – FirstName_LastName.mp3 here at this link.

The first ten people to email me with their intent to submit and record at will have their stories aired, and we’ll add future episodes depending on how many submissions we receive.

The first ten people to email me at will be guaranteed to have their submissions aired, and we’ll add future episodes depending on how many submissions we receive.

If you have any questions or would like to talk, please feel free to set up a call with me here

Thank you, and I’m listening – Anne


Quick Concepts from Today’s Episode:

  1. The combination of the perfect storm that has led to all this unrest has gotten people to think differently about taking a stand

  2. It’s interesting that some find the idea of equality or treating people as human to be a political statement

  3. Be a good human

  4. How your company approaches morals, ethics, and values, is becoming a forefront issue

  5. How do I get involved, what do I do, what can I say to make a difference? This is a tough, inner, looking at yourself moment

  6. “I’m privileged that I can take a stand in my business, and if someone doesn’t agree with me, I can afford to let them go. I don’t look at it in dollars and cents, but I look at it as what I put out, I attract back to me. Not everyone is as fortunate as that.  For me, if I didn’t get business because of it, that’s okay and I’m fine with that.” – Anne

  7. I’ve always been on a platform for education – it’s in my blood and who I am. This moment in time is super educational and I’m committed to help educate on the issues I believe in. I’m all for moving forward, educating, and evolving.

  8. This is a movement of equality, and your feelings bleed over into who you are as a business owner

  9. Like attracts like. Don’t we want to work with clients who believe in a similar value system and equality?

  10. This is an important opportunity to really think inward about your beliefs

  11. Decide the mission and values that you want for your company

  12. At the end of the day, we all have to look at ourselves in the mirror and decide how we are going to participate

  13. Words are one thing, but actions are more important 

  14. Every day is an opportunity to take a stand with your brand

  15. Every little step is a step forward

  16. “My intent, desire, and commitment moving forward is to be more inclusive and to elevate BIPOC voices on the podcast.” – Anne

  17. All of us as business owners should ask ourselves: “how can I incorporate my ethics and morals into my business in a positive way?” Once we do so, we can progress.

  18. I hope all BOSSES out there feel empowered with more education and move forward with positivity and love.

  19. Take a stand. Be a BOSS

Tweet This

Share ideas with your own network ++

Black Lives Matter #BLM #blacklivesmatter #VOBOSS

I don't want to work with clients that don't value human equality. #blacklivesmatter #BLM #VOBOSS

I use my brand to take a stand! #blacklivesmatter #BLM #VOBOSS

Referenced in this Episode

Direct links to things we brought up ++

  1. Get help from the Crisis Text Line

  2. How to support Black Lives Matter

  3. Entrepreneurs who support Black Lives Matter

  4. Recorded on

  5. Editing by Carl Bahner

Full Episode Transcript

>> It’s time to take your business to the next level, the BOSS level! These are the premier business owner strategies and successes being utilized by the industry’s top talent today. Rock your business like a BOSS, a VO BOSS. Now let’s welcome your host Anne Ganguzza.

Anne: Hey everyone. Welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my illustrious special guest cohost Ms. Pamela Muldoon. Hey Pamela.

Pamela: Hi Anne. [laughs]

Anne: How are you, Pamela?

Pamela: Illustrious. I’m good. I’m even better now that I’m illustrious.

Anne: You are illustrious. Well.

[both laugh]

Anne: Well, I will say though that the past, you know, week has been, oh gosh, you know, who am I kidding? The past, what, since the beginning – 2020.

Pamela: And it’s not even six months old. [laughs]