Business of VO: Take a Stand

with Pamela Muldoon

Anne and Pamela discuss Black Lives Matter and the impact of “Taking a Stand” as a business. The Bosses discuss the role of values, morals, and beliefs, and how they can be woven into a brand message. This moment in time is an opportunity to educate and grow. Look inward and decide how you, and your business, will interact with important issues.

As a white woman I am still working on educating myself on how to best support and amplify Black voices. I’d like to offer the VO BOSS podcast platform as a means to help do this, and invite POC voices that would like to submit their stories or statements on issues of racism. Listening to stories from friends and colleagues in the industry has truly moved and changed me, and I want to do my part to help educate and be a supportive ally.  We will air the statements unedited on upcoming episode(s) of VO BOSS in their entirety. If possible, please keep statements to around three minutes long. Please upload an mp3 – FirstName_LastName.mp3 here at this link.

The first ten people to email me with their intent to submit and record at will have their stories aired, and we’ll add future episodes depending on how many submissions we receive.

The first ten people to email me at will be guaranteed to have their submissions aired, and we’ll add future episodes depending on how many submissions we receive.

If you have any questions or would like to talk, please feel free to set up a call with me here

Thank you, and I’m listening – Anne


Quick Concepts from Today’s Episode:

  1. The combination of the perfect storm that has led to all this unrest has gotten people to think differently about taking a stand

  2. It’s interesting that some find the idea of equality or treating people as human to be a political statement

  3. Be a good human

  4. How your company approaches morals, ethics, and values, is becoming a forefront issue

  5. How do I get involved, what do I do, what can I say to make a difference? This is a tough, inner, looking at yourself moment

  6. “I’m privileged that I can take a stand in my business, and if someone doesn’t agree with me, I can afford to let them go. I don’t look at it in dollars and cents, but I look at it as what I put out, I attract back to me. Not everyone is as fortunate as that.  For me, if I didn’t get business because of it, that’s okay and I’m fine with that.” – Anne

  7. I’ve always been on a platform for education – it’s in my blood and who I am. This moment in time is super educational and I’m committed to help educate on the issues I believe in. I’m all for moving forward, educating, and evolving.

  8. This is a movement of equality, and your feelings bleed over into who you are as a business owner

  9. Like attracts like. Don’t we want to work with clients who believe in a similar value system and equality?

  10. This is an important opportunity to really think inward about your beliefs

  11. Decide the mission and values that you want for your company

  12. At the end of the day, we all have to look at ourselves in the mirror and decide how we are going to participate

  13. Words are one thing, but actions are more important 

  14. Every day is an opportunity to take a stand with your brand

  15. Every little step is a step forward

  16. “My intent, desire, and commitment moving forward is to be more inclusive and to elevate BIPOC voices on the podcast.” – Anne

  17. All of us as business owners should ask ourselves: “how can I incorporate my ethics and morals into my business in a positive way?” Once we do so, we can progress.

  18. I hope all BOSSES out there feel empowered with more education and move forward with positivity and love.

  19. Take a stand. Be a BOSS

Tweet This

Share ideas with your own network ++

Black Lives Matter #BLM #blacklivesmatter #VOBOSS

I don't want to work with clients that don't value human equality. #blacklivesmatter #BLM #VOBOSS

I use my brand to take a stand! #blacklivesmatter #BLM #VOBOSS

Referenced in this Episode

Direct links to things we brought up ++

  1. Get help from the Crisis Text Line

  2. How to support Black Lives Matter

  3. Entrepreneurs who support Black Lives Matter

  4. Recorded on

  5. Editing by Carl Bahner

Full Episode Transcript

>> It’s time to take your business to the next level, the BOSS level! These are the premier business owner strategies and successes being utilized by the industry’s top talent today. Rock your business like a BOSS, a VO BOSS. Now let’s welcome your host Anne Ganguzza.

Anne: Hey everyone. Welcome to the VO BOSS podcast. I’m your host, Anne Ganguzza, along with my illustrious special guest cohost Ms. Pamela Muldoon. Hey Pamela.

Pamela: Hi Anne. [laughs]

Anne: How are you, Pamela?

Pamela: Illustrious. I’m good. I’m even better now that I’m illustrious.

Anne: You are illustrious. Well.

[both laugh]

Anne: Well, I will say though that the past, you know, week has been, oh gosh, you know, who am I kidding? The past, what, since the beginning – 2020.

Pamela: And it’s not even six months old. [laughs]

Anne: Yeah, 2020 has just been a year –

Pamela: You can just end right there, it has just been a year. [laughs]

Anne: A year, exactly.

Pamela: In six months. In five months. [laughs]

Anne: I think that in the past couple of weeks, you know, there has just been a lot of unrest in addition to the coronavirus, with the Black Lives Matter, you know, movement, and just unrest in general politically, all that stuff. So I wanted to talk a little bit today about the, about businesses and taking a stand, taking a stand and maybe the price of taking a stand or the cost of taking a stand to your business and – or even if that matters, right?

Pamela: Sure, yep.

Anne: But just taking a stand as a business entity, what does it mean and how can it affect you? I’ll tell you what, I know that I typically am very quiet on social media. I have always said don’t get into government, don’t get into politics – don’t get into government, politics, or religion when you’re talking on social media because your potential client might, you know, be seeing that, and it might, you know, just, you might lose business because of it. But I will tell you what, the combination of, and I think you’ve mentioned to me earlier, the perfect storm which has led to all of this unrest, I think has really gotten people to think differently about taking a stand. I mean I posted something in one of my Facebook groups for Black Lives Matter and I was thinking of it in a simply humanitarian way, just to be a good human, and this is how I feel, and it all of a sudden turned into political comments galore on the thread. And I had some people saying thank you for taking a stand, and for me, I was like, wow, I was not even thinking of it that way. I was just —

Pamela: Little did you know you were being this activist, Anne.

Anne: Little did I know. I was just thinking I was being a good human. I don’t know, Pam, what are your thoughts on – and I know you work with a lot of the different companies. I have seen other companies come forth and take a stand on this. What is your thought?

Pamela: I think it’s an important time, right, and it’s interesting that we have found kind of what you are alluding to, that you were brave. There is this perception that there is bravery around supporting humanity. [laughs] What does that say about just life in general right now? Just the way things have kind of percolated over the past few years, right? It’s interesting that we find the idea of equality or just simply treating people as human to be a political statement. And unfortunately for some, it really is – it falls into that category although that was not your intent. Right?

Anne: No, and it’s interesting that you said it was not even thinking that, when I posted Black Lives Matter in my group. It wasn’t even that, it was for goodness’ sake, people!

Pamela: Of course!

Anne: This is important and how can it not be? And I literally, call me naïve, people that know me, I never, ever in social media expressed a political view or religious point of view just because I have always cautioned people about that. For me, I don’t mind taking a stand when it comes to being a human being. And I don’t know. Pamela, do you think that the events have led up to this where businesses are now reconsidering because – there has just been a lot of things happening in 2020, that I think people’s emotions are just…

Pamela: How your company approaches morals, ethics and values I think are becoming more of a forefront issue than ever before. Right? We touched on this in a previous episode a little bit when we were talking about the coronavirus effect on branding, and companies and marketing. Even then there was already a sputter of this with how the payouts were being dealt with, right, certain companies were getting the payouts and the backlash they were getting, etc. So the value conversation started to kind of percolate with that activity, if you think about it, right? Then this comes to the forefront, this horrible incident of, you know, George Floyd’s murder in Indianapolis. I’ll be straight up honest with you, Anne, I’m from Minnesota. I lived in Minneapolis for over 25 years. In that area where the first target started on fire, I lived there for a year and a half. I know that area well and I have been sitting here in Nevada just for about a week and a half just how do I, kind of to your point, how do I get involved? What do I do, what can I say? Where can I make a difference? This is a tough inner, really looking at yourself moment, right? I also think that regardless of whether you come forward or not, it’s just a matter of how do I – I think we have to look at it personally, like you said, Anne, right, I personally felt this was – of course I support this. This is a movement of equality and that bleeds over into who you are as a businessperson, an entrepreneur, business owner, etc., and it’s important to be okay with that. I really believe that. And you know, if like attracts like, if we look at that concept of attracting, you know, clients and partners, don’t we want to work with clients and partners that also believe in a similar value system, in a similar –

Anne: Well yes.

Pamela: – way of life for all humans?

Anne: I think you bring up a great point there. And I made that point not too long ago that yeah, kind of the like attracts like. And I would hope, first of all I’m privileged and fortunate that I can take a stand in my business. And so if somebody takes a look at that stand and feels that they don’t agree with me or they’re not in alignment and they don’t want to work with me, I can afford to have that happen in my business. And I don’t even necessarily look at it in terms of dollars and cents because I have always looked at my business in the sense where I put out what I want to attract back to me. And so I don’t necessarily even have to deal with people that are not going to – or that are going to either have issues with my stance on certain issues or the way that I drive my business. I don’t usually have to encounter it, so I feel very fortunate that that is the case. Not everybody is as fortunate as that.

Pamela: It’s not like every conversation you have, especially you know in the voiceover business for example, you’re applying or you’re auditioning for something and it’s not like you’re filling out a questionnaire of what your values and morals are